Let’s take a look back, a throwback of sorts, back to the year 2000, when Pay Per Click was just getting started. This was uncharted waters, where companies were willing to test those uncharted waters of the PPC world. FindWhat was a popular search engine that didn’t offer any organic or “natural” search results. It was PPC only, and the higher you bid the better placement you got. [Read more…]
New gTLD market share courtesy ntldstats.com
As you may be aware, if you read my blog regularly, you probably know by now that I’ve been a fan of the new gTLD domain names, especially keyword rich ones, since they were first introduced. It seems as though you either really love the new gTLD domain names and see the opportunities they provide, or you don’t like them. I’ve run across quite a few people who just don’t like the new gTLD domain names. Some say that their value is limited, and others have event told me that they will fail. [Read more…]
A Google AdWords bug has cost a company thousands of dollars. Even after Google fixed the situation for the company, Google has not offered the company a refund or even a credit on their account. Lawnstarter.com realized that Google was running their ads in Austin, Texas with someone else’s phone number–even though the company is located in Virginia and restricted their ads to their local area.
In a blog post on the company’s website, Lawnstarter explained what happened: [Read more…]
Vizion Interactive, an SEO Agency, has launched a Google AdWords campaign where they are specifically targeting searches for a competitor’s brand name. But, in this case it’s Blueglass, an interactive marketing agency that has had its share of controversy in the past few weeks. The majority of the employees at Blueglass, based in Tampa Florida, have left the company recently, and Blueglass apparently as a company (in the US) is collapsing.
The following is a screen capture of the Google AdWords ads that Vizion Interactive is currently running (as of the posting of this post):
Originally posted on Jeremy Schoemaker’s Facebook page, Mark Jackson, the President and CEO of Vizion Interactive, had this to say about why they are running Google AdWords ads targeting Blueglass:
I’m the President of Vizion Interactive and thought I’d provide a perspective on this. I am friends with Richard Zwicky and had a lot of respect for what the folks at BG were able to do. That said, as you are – I’m sure – aware, BG has not provided any direct notice to their clients that they have shut down. And, in case you weren’t aware, even employees of BG have received no formal notice and have no idea (for example) if they still have healthcare insurance.
Since the “shut down”, I have interviewed many former BG folks (wonderful people) and while we may be marketing ourselves to former BG clients, we are also trying to bring on board former BG employees. To me, this is not a “bad thing”. I have witnessed my fair share of “bad” in our Industry and try to be part of the solution; not the problem. I didn’t create this mess. However, if I can, in some small measure, help folks find work (I’m told that 35 employees and as many as 35 F/T contractors were affected), I’m gonna do that.
The big question here is really whether or not bidding on a competitor’s keywords (or, in this case, the competitor’s brand name) is acceptable, and whether or not you should bid on a competitor’s brand name when that company is losing customers? Essentially, one could argue that Vizion Interactive’s motive is to “poach” clients away from Blueglass, a company that so publicly is failing.
To be fair here, I have to disclose that I formerly worked for Vizion Interactive.
Vizion Interactive apparently launched this campaign the day after the news about Blueglass broke.
Vizion Interactive is one of the companies rallying around Blueglass to hire their employees, as they were terminated from the company in mid-April 2013.
Here at Standing Dog, an interactive marketing agency based in the Dallas, Texas area, we have a job opening for a PPC (Pay Per Click) specialist. Ideally we’re looking for someone who is Google AdWords certified.
Here is the official job description for the opening we have. If you’re interested, get in touch with me or you can find the job opening listed on LinkedIn and apply that way.
Standing Dog specializes in the hospitality, real estate and entertainment industries and is seeking a PPC Specialist to assist with the day-to-day management and support of the e-marketing initiatives for our clients. Standing Dog Interactive is a full-service Internet marketing agency that provides our clients with a range of services such as website design, development, SEO, SEM, and other online media.
— Design, develop, and manage PPC campaigns; including account structure, keyword research, bid strategies and management, ad copy writing and other core PPC capabilities.
— Provide analysis of existing PPC campaign performances and devise actionable optimization insight for recommendations and strategies to align with our client objectives.
— Partner with account managers to define successful KPIs, and produce and deliver successful campaign performance reports.
— Prioritize between dozens of opportunities to choose the most important tasks.
— Remain current with industry trends, while continually leveraging new tools and industry best practices to boost efficiency of campaigns.
Desired Skills & Experience
— 1-2 years of Paid Search experience, including;
— Experience working with analytical software (i.e. Google Analytics, WebTrends, Omniture)
— Experience using offline PPC management tools (i.e. Google AdWords Editor, Microsoft Bing Ads Editor, Yahoo! Search Marketing Desktop)
— Knowledge of third party bid management tools (i.e. DoubleClick – DART, DFA)
— Google AdWords and Google Analytics Certified; preferred
— Bachelor’s degree required; preferably in a related field
— Strong proficiency with Microsoft Excel (i.e. formulas, if statements, pivot tables, formatting)
— Strong interpersonal, verbal and written communication skills
— Creative, analytical and takes initiative, along with a strong attention to detail
— Ability to work self-directed, under pressure, meet agency deadlines, manage multiple projects simultaneously, and review and analyze data
Standing Dog is an Internet marketing agency comprised of recognized industry professionals. We are successful at helping companies reach their target customers, generate leads and drive revenue online. Our team of experts offers digital strategy and execution, from search engine optimization, pay per click marketing, local search marketing to social media marketing and management.
We offer our employees competitive compensation, based on previous experience and a comprehensive benefits package including medical, dental, vision, and 401K plan with employer contributions, as well as a positive and team-based working environment.
Standing Dog Interactive has made the Inc 5000, Fastest Growing Private Companies list, three years in a row.
Before you get started on the Google Display Network (GDN), or even if you’re already engaged in display campaigns there, it’s important to understand the five aspects of this channel that most greatly affect the outcomes of those campaigns, and to manage these aspects with precision and daily awareness.
1. Test Keyword Lists
It’s not enough to just test one keyword against another; marketers on display networks should be making lists of keywords to test against the others. These lists will consist of the keywords you are using to go after certain topics and groups of people, and when you test them against each other you’ll garner information on how well those audiences perform and meet your needs.
Keyword lists should contain at least 20 keywords, and should be run for a minimum of two days. This gives you time to gather some click data, which can be analyzed to determine the most effective formula. When you’ve found a winner, keep making groups and testing them. It’s something that needs to be done on an ongoing basis.
2. Manage Ad Placements
What we have found is that, every now and then, a certain domain or URL will come up as surprisingly profitable. The bulk of the time, however, those pages that relate most closely to the subject you’re advertising will have the greatest success.
Because ad networks, like GDN, are not perfect, it takes a lot of time to manage the placement of your ads, and to make sure that you’re not getting a whole lot of useless impressions or clicks.
Watch carefully for those pages that seem to be getting a lot of attention without performing, and be sure to eliminate them. Those that perform well can be added to your Managed Placements, whether at the domain or page level. Dedicating more resources to high-performing pages seems an obvious strategy, but it’s important to be watching out for the good and the bad in this area.
3. Configure Bid Prices
With good keyword lists and high-quality placements, you’ll be increasing your Quality Score, which will allow you to make better decisions when it comes time to managing your bids. With daily attention to finding the sweet spot for your bid prices, you’ll be able to lower your CPA sooner than you might think.
4. Ad Testing
With display advertising, good creative is key to engaging your audience. You should always be looking for the ads that attract the most clicks and are demonstrating good conversion rates on your landing pages. This is best done by running at least two per AdGroup, giving you the opportunity to test one against the other. It’s a never-ending process that needs to be managed on a daily basis, with low-performing ads eliminated from the equation before they start taking up too much of your resources.
5. Pay Attention to Daily Budgets
Your campaigns each have a daily budget, which is a part of the overall Account budget. Those campaigns that require budget, but don’t achieve conversions should be watched closely, and eliminated when they start keeping the high-performing campaigns from improving. With more resources dedicated to higher-converting budgets, you open yourself up to more working capital, and you have a chance to go after even more conversions at the same overall ad spend.
These are aspects of display advertising that need to be paid close attention to, and all of them on a daily basis. While tools that manage all of these things for you are available and can have a great effect on your advertising campaigns, it can be done by closely monitoring both the success and failure of these important aspects of display marketing.
Keep a close eye on the results, and you’ll lower CPA while yielding higher conversions.
There is a new automated programmatic Search Engine Marketing analysis software out there that attempts to identify Google Adwords and Yahoo Search Advertising revenue and cost savings opportunities. At a time where everyone seems to be cutting costs wherever possible because of the economy, this is a much-needed tool for search engine pay per click advertisers.
Logic361, a leading pay-per-click search advertising analysis software company, has launched SEM Opportunity Dashboard, a major new feature of its free, hosted search engine advertising analysis software application for Google Adwords and Yahoo Search advertisers.
Logic361’s SEM Opportunity Dashboard is capable of instructing a search engine advertiser to; “increase bids on these keywords and pause those keywords… re-write these ads and pause these other ads… by following these recommendations you can expect to increase conversions by “X” dollars and decrease costs by “Y” dollars.”
The SEM Opportunity Dashboard has the unique ability to expose tens of thousands of dollars of hidden opportunities to increase revenue and decrease costs for pay per click (PPC) search engine advertisers.
Automated Financial Reporting
Know the dollar amount or percentage of the advertising spend that actually generates results. Ad spend that generates value typically ranges from 65% to 90% of total ad spend. Logic361 recommends calculating the value of conversion metrics (cost-per-conversion, spend-to-value or ROI) separately and compare them to the cost of advertising that produces no value (investment keywords.) This type of analysis provides the ability to fine tune KPIs and measure goals. Many advertisers take this analysis one step further and analyze trade name keywords separately.
Logic361’s newest functionality combines years of collective best practices expertise from companies that include GM, Home Depot, ING Direct, Real Networks, Neiman Marcus and Wine.com with advanced PhD level programmatic data analysis techniques.
The SEM Opportunity Dashboard is available right now and is included in SEM Profit Analyzer, a free hosted software account. To sign up for a free account and test it out, you can go here.
Logic361 was recently recognized by Forrester Research and was included in The Forrester Wave TM report. The Company’s customers range from start-ups to Fortune Top 10 companies and include both B2C and B2B direct marketers. Logic361’s software monitors and analyzes over 3,500 search engine advertising accounts per day and over $100 million in annual search engine advertising. Logic361’s hosted, on-demand search advertising analysis and management software eliminates the need for search advertisers of all sizes to make investments in technology or IT personnel.
Google Adwords is a registered trademark of Google, Inc. Yahoo Search is registered trademark of Yahoo, Inc. Logic361 is not affiliated with Google or Yahoo.
DoubleClick and IAC Advertising Solutions have launched DART Search’s bid management and conversion tracking features for Ask Sponsored Listings(R) (ASL).
There is now deeper integration via the ASL API. If you’re a DART advertiser, then you can now manage your ad business on the ASL Network more productively. In other words, you can now manage your bids for your ASL keywords directly through the DART Search tool–without needing to interface with the ASL Client Console. Additionally, by using the “Create and Email” feature in DART, you can now track conversion performance of your ASL ads.
IAC Advertising Solutions offers marketers integrated advertising opportunities including sponsored search result listings, interactive media, direct marketing and feature rich sponsorships across a network of some of the world’s leading lifestyle and media brands including 23/6, Citysearch, Evite, Excite, IWON, Match.com, RealEstate.com, Ticketmaster, Very Short List and Ask Sponsored Listings. IAC Advertising Solutions is a division of IAC Search & Media, a wholly-owned business of IAC (NASDAQ:IACI) . IAC Advertising Solutions can be contacted at http://www.iacadvertising.com/ or 212-404-1000.
Ask Sponsored Listings is an automated open-auction system that allows marketers to purchase, manage and optimize campaigns on the ASL publisher network. Learn more at http://sponsoredlistings.ask.com/.
DoubleClick is a provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, mobile, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 14 data centers worldwide, the company employs more than 1400 people and delivers billions of digital communications every day.
DART Search is a powerful integrated worldwide search marketing solution that lets search engine marketers manage and optimize all of their pay-per-click advertisements and keywords across all major search engines.
Google has reached an agreement with Hearst-Argyle Television where Hearst-Argyle Television will be the first television reseller of Google AdWords, Google’s Pay Per Click (PPC) advertising.
Hearst-Argyle Television owns a lot of television stations across the USA and has access to a lot of local advertisers. The following is a map of the USA, indicating where Hearst-Argyle Television stations are located:
Google AdWords will now have even more access to small and medium-sized businesses who may not be currently advertising on the web.
Hearst-Argyle Television is the first TV industry reseller of Google AdWords. Under this new agreement, Hearst-Argyle Television, a company that operates 29 television stations and owns more than thirty Websites, will become an “official reseller” of Google AdWords. They will use their “Web sales force to provide marketers in its 26 local markets access to Google AdWords.”
This new agreement is actually an expansion of Hearst-Argyle’s current relationship with Google. In June of 2007, Hearst-Argyle Television became the first independent TV station group owner to establish a content- and revenue-sharing arrangement with YouTube(TM). In fact, Hearst-Argyle Television has launched 26 YouTube Channels populated with news, weather, sports and entertainment videos as well as with original, local television programming and content from its recently launched social-networking site High School Playbook (www.HighSchoolPlaybook.com).
Hearst-Argyle Television also owns a bunch of local websites, including the following:
Boston, MA: TheBostonChannel.com
Manchester, NH: WMUR.com
Tampa, FL: MoreTV32.com
Orlando, FL: WESH.com CW18TV.com
ittsburgh, PA: ThePittsburghChannel.com
Baltimore, MD: WBALtv.com WBAL.com 98Online.com
Greenville-Spartanburg, SC: WYFF4.com
West Palm Beach, FL: WPBF.com
Lancaster-Harrisburg, PA: WGAL.com
Greensboro/Winston-Salem, NC: WXII12.com
Louisville, KY: WLKY.com
Portland-Auburn, ME: WMTW.com
Plattsburgh, NY/Burlington, VT: WPTZ.com
Kansas City, MO: TheKansasCityChannel.com
Milwaukee, WI: WISN.com
Cincinnati, OH: WLWT.com
New Orleans, LA: WDSU.com
Oklahoma City, OK: KOCO.com
Des Moines, IA: KCCI.com
Omaha, NE: KETV.com
Jackson, MS: WAPT.com
Fort Smith/Fayetteville, NC: 4029TV.com
Sacramento, CA: KCRA.com My58.com
Albuquerque, NM: KOAT.com
Honolulu, HI: TheHawaiiChannel.com
Monterey-Salinas, CA: TheKSBWChannel.com
On the Google AdSense blog there’s a new post introducing video adsense units. You can now add video to your site and make money. This is a very cool new feature, which will add more content to your site–and it also gets us even closer to real “true” contextual video.
AdSense isn’t just for ads anymore; it’s also a place to get video content for your site — and earn extra revenue at the same time.
We’re excited about the launch of video units — a new way to enrich your site with quality, relevant video content in an embedded, customizable player. Simply embed a snippet of code and have relevant YouTube partner content streamed to your site. You can choose categories of video to target to your site, select content from individual YouTube partners, or have video automatically targeted to your site content. Companion and text overlay ads are relevant and non-intrusive. To further blend the YouTube player into your site, you can also customize the color scheme and layout as well as choose from three different player sizes.
If you go here you’ll get a page on YouTube that has a few videos; so far there are three. I’ve embedded them below, feel free to check them out.
Meet the Team
How to get started with Google AdSense Video Units
If you have questions about the AdSense Video units then you should go here to check out the FAQ.
Here’s a common question about how you earn money using Google AdSense Video Units:
How do I earn with video units?
When you place a video unit on your website, you’ll earn revenue from two types of ad formats: companion ads, which sit above your video content within the player and can be either text or image-based, and text overlay ads, which appear in the bottom 20% of the video content area. Ads on video units can be paid on either a cost-per-click or cost-per-thousand impression basis.
Keep in mind that you’re paid based on a CPC basis (per click) OR on a CPM basis (cost-per-thousand impression basis), which means that you would be paid based on a thousand views of the video ad. This really depends on the Google AdWords advertiser, and whether or not they choose to pay per click or by CPM.
In any case, I’m pretty excited about this new feature being added to Google, and this appears to be one of the major results of the Youtube/Google merger.
There’s a bunch of other sites talking about this new feature, take a look here to see what they’re talking about:
Google Launches Video AdSense Units But Doesn’t Enable the Feature – Barry at Search Engine Roundtable is reporting that after the announcement he tried to log into his AdSense account and activate the feature (use it). But, apparently he couldn’t have access to it because it wasn’t enabled and didn’t show up yet on his AdSense account. I, too, can report that I tried to log in once I heard about this new feature and couldn’t find it on my account, as well.
AdSense Launch Video Units
Google launches AdSense video units
Google Launches YouTube Video Ad Units For Adsense
Google Launches YouTube Video Ad Units For Adsense
google.com/videounits – AdSense Video Units Launch Glitch
Techmeme has a lot more coverage here on the new YouTube-Google AdSense feature if you’re interested in looking more into it.
It looks like the Google AdSense team has now enabled the Google Video Adsense Units, as the feature is now live (about 24 hours after they announced it on the blog). I’ve signed up, linked my YouTube and AdSense accounts, and have embedded the code below to give you an idea of how it looks.
In order to get everything going, log into your Google AdSense account, select the Google Video Ad Units and agree to the terms…then you’ll need to have a YouTube account and you’ll need to get an email verification code from Google. Verify the account and you will then be able to go back to Google AdSense and choose the player options…then you’ll get the code. If you’re seeing the “Watch the latest Videos at Youtube” sentence below that means that the account is still in pending status, I believe that the Google AdSense folks need to approve the account before your code will be live.
Managing a Pay Per Click (PPC) campaign can be difficult at times, especially when there’s a lot of competition for keyword phrases that cost a lot. Prices for the most coveted keyword phrases are rising and the overall cost of a PPC campaign in a competitive industry can be downright outrageous, with major corporations spending tens thousands of dollars a month on Pay Per click Advertising. Couple the high cost of a PPC campaign with someone doesn’t know how to manage a PPC campaign properly and it’s downright dangerous.
As someone who manages many Pay Per Click campaigns through the Google AdWords and Yahoo! Search Marketing (and has been doing so for several years now), I often come across some pretty outrageous and costly Pay Per click mistakes. I recently uncovered a simple mistake that is costing companies thousands of dollars. This is my all-time favorite (funny) Pay Per Click mistake:
If you aren’t in the Keyword business, then don’t bid on the word: keyword.
To explain this extremely common Pay Per Click mistake, let’s take a look at the search results on Yahoo! for the word “keyword”. Granted, there are companies (like keyword research services) that literally are in the business of selling “keywords” and “keyword phrases”. These businesses help search engine marketing professionals (and others who manage PPC campaigns) come up with keywords related to your business. But is it appropriate for Dell computers, Frisco Honda, the Quilling SuperStore, and Staples to be bidding on the word “keyword”? Certainly NOT! Take a look at the screen capture below for a sample (click the picture for a larger version):
This common Pay Per Click campaign management mistake doesn’t only take place on Yahoo! Search Marketing. People who are managing Pay Per Click campaigns are also making this mistake at Google, using the Google AdWords program. Let’s take a look at the same mistake made by people managing a Pay Per Click campaign at Google. Today, when I checked the search results at Google for “keyword”, there weren’t many people making this mistake, But, why is a law firm bidding on the word “keyword”?
Exactly how do these people who are managing Pay Per Click campaigns make such a horrible mistake? It all has to do with their lack of attention to detail. Let me explain. [Read more…]
EarthLink Business Solutions, a division of EarthLink, Inc. (the web hosting company), is introducing a subscription service where EarthLink Business Solutions “guarantees” the number of clicks or “visitors” to their customers’ business website.
EarthLink Business Solutions calls this new service “EarthLink Traffic Builder”. The subscription term is 12 months and “guarantees” up to 4800 clicks per year. Although EarthLink Business Solutions’ Traffic Builder starts at $66.95 per month with no setup fees, if you pay $66.95 per month (a whopping $803.40 per year), the guaranteed number of clicks to your website is only 360 clicks (about one click a day). Furthermore, the cost per click (commonly referred to as CPC) is $2.31 per click! This is not the only problem I have with this program.
What’s important here is that before you sign up for a subscription service like this you understand what you’re really getting into–and that you might not be getting a ‘good deal’.
Once you sign up, EarthLink Business Solutions “develops and optimizes search terms, creates ad copy, and then loads it across its network of search engine giants such as Google, Yahoo and MSN. When an Internet searcher types in a keyword, the businesses’ ads show up adjacent to the search results on the page.”
What EarthLink Business Solutions doesn’t tell you is who exactly will be performing this service for you. Most likely, one of the EarthLink Business Solutions’ employees or one of the company’s subcontractors may be choosing the keywords and writing the ad copy. Are these people qualified and experienced enough to look at your business and your business needs? Will they take the time to get to know you and your business and talk to you about your ultimate goal, which will most likely be to bring more qualified customers to your website? You may be better off hiring someone who has several years’ experience doing this–someone who will not bid on keywords that you don’t care to be paying for.
According to EarthLink Business Solutions, you will “receive monthly performance email messages.” When it comes to a Search Engine Marketing program, this is unacceptable–if a business is paying for clicks to their website this should be monitored at least several times a week if not daily.
In order to get the guaranteed (advertised) number of 4,800 clicks per year, you must agree to a 12 month subscription of $759.95 per month. This totals $9119.40 per year or $1.89 per click (This is $1.89 per CLICK, not per VISITOR to your website. The same person might click on your ad once a day, costing you $1.89 every time they click).
Let’s take a further look at what you get for $9119.40 per year:
If the website attracts more than the guaranteed number of clicks, there are no charges for additional clicks. On the other hand, if an account underperforms, EarthLink Business Solutions proactively modifies the editorial content, keywords, generic and geographical search criteria, and automatically uploads changes to the search engines, guaranteeing results for each service package.
Most likely, EarthLink Business Solutions will pay the search engines a lot less than $2.31 per click. Earthlink Business Solutions will pay the search engines the same price that you could pay if you went directly to Google, Yahoo!, or MSN. This means that EarthLink Business Solutions could end up paying $.23 cents per click, they could charge you $2.31 per click, and they could be pocketing the difference. The search engines call this “search engine arbitrage” and take a dim view of it–they discourage it greatly. For more information about “search engine arbritrage”, search Google for “search arbitrage” or “search engine arbitrage”. [Read more…]
Marketo, a company that provides marketing automation software that helps B2B marketing professionals drive revenue and improve accountability, has integrated their PPC (Pay Per Click) tools with Salesforce and they’re now available on the Salesforce.com AppExchange.
Marketo’s Search Engine Marketing software helps optimize the process of generating leads using PPC. Business to Business marketers can now manage the entire process: from keyword management to bid optimization to landing page creation and testing.
Marketo Search Marketing currently comes in two modules, Marketo Pay-Per-Click and Marketo Landing Pages. Both are pre-integrated with Google AdWords. Both modules allow you to bridge the gap between generating pay-per-click traffic and converting traffic into leads.
Marketo’s pay-per-click management software drives traffic to Web sites by improving the performance of paid search marketing campaigns. The solution uses a portfolio-based bid optimization algorithm to maximize business results for a target budget. It also enables marketers to make “what if” forecasts for leads and opportunities generated from search, to manage thousands of keywords, and to continuously improve pay-per-click campaigns through rigorous A/B testing.
Marketo Landing Pages
Marketo’s landing page optimization software converts traffic into leads by letting users create, publish and test branded landing pages in minutes using an intuitive PowerPoint-like interface. Custom landing pages improve PPC campaign performance because relevant landing pages get better ranking and dramatically higher conversion rates. [Read more…]
Visual Sciences, formerly known as WebSideStory, has launched “Visual Sciences Bid 2.0”, a keyword bid management solution (a pay per click PPC bid management solution). This new version adds new capabilities and functionality in an attempt to streamline campaign management and increase ROI.
Visual Sciences, Inc. (NASDAQ:VSCN) is a leading provider of real-time analytics applications, This latest version, called Visual Sciences Bid 2.0, adds Yahoo! Search Marketing to the list of supported PPC (pay per click) search engines and has new infrastructure enhancements and features. The new enhancements and features include a new budget and listing management capability, an optimized user interface, and international character support.
Visual Sciences Bid 2.0 includes the following important enhancements:
— Yahoo! Support: Adds the Yahoo! Search Marketing Platform to the already supported Google AdWords(TM), increasing the application value for search enging marketers
— Improved Listing Management: Enables advertising creative to be leveraged across multiple ad groups, resulting in significant productivity gains to the ad management process
— Campaign Level Budget Management: Increases control over budgets by separating search and content network advertising spend
— Automated Bidding: Helps marketers achieve specific online CPA and ROI goals through auto-bidding rules
— Full International Character Support (Unicode): Enables global management of Search Engine Marketing (SEM) activity [Read more…]
Microsoft and Ask.com have reached a deal to allow Microsoft Office Live customers to manage their Pay Per Click (PPC) campaigns on two of the top five search engines–with one service.
Microsoft is adding the Ask Sponsored Listings to the Microsoft adManager Beta PPC search advertising service. Microsoft’s adManager allows you to purchase and manage pay per click advertising directly from the Microsoft Office Live platform. Ask Sponsored Listings is joining the MSN(R) network and MSN Live Search as official distribution sources for Microsoft Office Live customers’ PPC ads.
Ask Sponsored Listings (ASL) is an automated, open-auction system that allows search markters and businesses to buy, manage, and optimize PPC and contextual advertising campaigns on the ASL publisher network, which includes the Ask.com search engine.
Microsoft’s adManager helps small businesses manage the pay-per-click advertising process. Once you set up up an account with Microsoft adManager, you can immediately select keywords to create ads and set up bid amounts. Microsoft adManager will work within your budget, as well as target the campaign at the local or national level. In addition, Microsoft AdManager will show results through reports that describe which keywords are driving customers to your Web site.
Microsoft Office Live is a complete, affordable set of easy-to-use Internet-based software and services that helps small businesses attract new customers, keep in touch with existing customers and easily manage their business from virtually any location. By combining the power of software plus services, Microsoft Office Live helps small businesses establish a professional Web presence, stay in touch with their customers, and easily access company information from one complete online location. More information is available at http://www.officelive.com/.
Ask Sponsored Listings (ASL), introduced in the Fall of 2005, is an automated open-auction system allowing marketers to purchase, manage and optimize campaigns on the ASL publisher network, including Ask.com. More than 48,000 advertisers use the system to bid on more than 25 million keywords. Additional information about ASL is available at http://sponsoredlistings.ask.com/.
One the world’s largest online advertising solutions and sales groups, IAC Advertising Solutions offers complete solutions for a variety of communication needs and a comprehensive range of advertising products, including search, media, and direct marketing. Search solutions include Ask Sponsored Listings, an automated open-auction system allowing marketers to purchase, manage and optimize campaigns on the ASL publisher network, including Ask.com.
Media solutions include online templated ad units and integrated sponsorships, as well as offline media capabilities on IAC’s network of leading online brands, including Ticketmaster Citysearch, Evite, Match.com, iWon, Excite, and Expedia. Direct Marketing solutions include email, lead generation, co-registration, sweepstakes and promotions. IAC Advertising Solutions is a division of IAC Search & Media, a wholly-owned business of IAC (NASDAQ:IACI).
Did-it, a full-service online advertising and marketing services company, has been qualified as a Certified Ambassador Agency by Yahoo! Search Marketing. The Yahoo! Search Marketing Certified Ambassador tier is designed to meet the needs of higher-performing agencies, SEMs and other search marketing resellers who channel a considerable amount of their clients’ quarterly ad-spend to Yahoo! Search Marketing.
According to Yahoo! Search Marketing:
The Certified Ambassador tier is designed to meet the needs of high-performing agencies, search engine marketers (SEMs) and other resellers who channel large amounts of business to Yahoo! Search Marketing. Prior to attaining Certified Ambassador status, all program participants must prove their success as Ambassadors.
Yahoo! Search Marketing Certified Ambassadors receive prioritized service.
The Sponsored Search Certified Ambassador designation is designed to enable search engine marketing companies to list their clients in sponsored search results across the Web. It allows the search engine marketing company to control their clients’ position by the amount the client bids on keywords and pays only when a customer clicks through to the client’s web site.
Did-it is a full-service online advertising and marketing services firm and the industry leader in search engine marketing. With award-winning expertise in search engine marketing, auctioned media management and targeted online advertising, Did-it has been leading the evolution of online marketing with its blend of technology, intelligence and passion since 1996. Through its multi-disciplinary methodology, Did-it combines top-tier Search Engine Marketing Strategy, sophisticated analytics and modeling, and best-of-breed technology to produce unmatched SEM results for its clients. Did-it was co-founded by Executive Chairman, Kevin Lee.
Did-it recently caught a considerable amount of attention from their peers (other search engine marketing consultants and other search engine marketing firms) when Threadwatch, a popular marketing and technology web site, sponsored a contest which involved one of Did-It’s employees, Dave Pasternack. The goal of the contest was to see which search engine marketer could “outrank” others in a SEO contest. The winner of the contest was later announced.