Whenever I attend great marketing conferences, and I have been doing so since 2001, I try to hand pick a list of speakers that you absolutely must see speak. This is my personal best-of-the-best list. I’ve personally heard all of them speak previously, know the information that they present, and consider them the “best of the best”. The bottom line? I know that you won’t be disappointed if you take the time to see any of these speakers present during SMX West 2015, held again this year at the San Jose convention center in San Jose California. [Read more…]
After all these years, I still cannot believe that it’s come this far. Back in 2004, I hand-picked about 16 of the best Search Marketers in Dallas to join me at a hotel conference room to talk about search. It cost me $87 to rent that conference room for a few hours that evening, and DFWSEM was born. Now, 10 years later, I’m writing a post on my blog about the State of Search, an awesome conference where DFWSEM is pulling in nationally-known speakers for a two day conference about search. Awesomesauce. [Read more…]
TopSEOs.com, a site that listed the “top SEO firms” in a list (for a fee) has been banned in Google. TopSEOs is a paid rating system website, that, in my opinion, has used deceptive practices over the years to list what were supposedly the “Top SEOs”. However, that’s just not the case: the companies on the list pay for their spot.
At the Pubcon Conference today in Las Vegas, here’s the TopSEOs.com booth:
A search in Google reveals that TopSEOs.com has been banned in Google: [Read more…]
The PubCon Las Vegas 2014 conference is taking place from October 6, 2014 to October 10, 2014, where else? But in Las Vegas, at the Las Vegas Convention Center. This is the big one, the one conference I look forward to every single year. It lasts all week. And the networking and content presented is amazing. I’ve been to a TON of PubCon conferences, and, needless to say, there are speakers at this years conference that I haven’t met. So, here are 33 conference speakers that I absolutely, positively have to meet this year. [Read more…]
On Friday, September 26, 2014, I spoke too a standing-room-only crowd of developers at the Little Rock Tech Fest, in Little Rock Arkansas. My session was titled “SEO for Web Developers”. What was interesting to me was the fact that the session was packed: it was truly standing-room-only. I kind of expected an SEO session to be popular, but not that popular. What’s even more interesting, though, were the questions asked during the session. [Read more…]
New gTLD market share courtesy ntldstats.com
As you may be aware, if you read my blog regularly, you probably know by now that I’ve been a fan of the new gTLD domain names, especially keyword rich ones, since they were first introduced. It seems as though you either really love the new gTLD domain names and see the opportunities they provide, or you don’t like them. I’ve run across quite a few people who just don’t like the new gTLD domain names. Some say that their value is limited, and others have event told me that they will fail. [Read more…]
A Google AdWords bug has cost a company thousands of dollars. Even after Google fixed the situation for the company, Google has not offered the company a refund or even a credit on their account. Lawnstarter.com realized that Google was running their ads in Austin, Texas with someone else’s phone number–even though the company is located in Virginia and restricted their ads to their local area.
In a blog post on the company’s website, Lawnstarter explained what happened: [Read more…]
This week, I’m doing “double duty” at the ClickZ Live Toronto conference, being held at the Eaton Centre from May 14 to May 16, 2014 in Toronto, Canada. I’m speaking about SEO Audits in the “Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic” session on Thursday. As a Brand Ambassador for Majestic SEO, if I’m not speaking, then I’ll most likely be at the Majestic SEO booth. [Read more…]
I’m here a few days early in Fort Lauderdale, getting prepared for the Pubcon SFIMA conference being held on Thursday, April 24, 2014. I’m honored to have been asked to speak on two separate panels this time:
2014 SEO Basics – While many of the core rules of SEO still hold true, there are some tactics that were OK in early 2013 that are not OK in 2014. This session will cover the 101 basics of SEO today. Make sure your Search Engine Strategies are correct. I’m speaking with Kathryn Parsons, the Marketing Manager (Paid and Natural Search) at Office Depot.
Tomorrow’s SEO Today – Social Search and Beyond – As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow. I’m speaking in this session with Mindy Weinstein, the SEO Manager and Trainer at Bruce Clay, Inc.. [Read more…]
A lot of companies that you typically wouldn’t expect to offer SEO (search engine optimization) or SEM (Search Engine Marketing, PPC) services have lately have begun to offer such services to their current customers. A while back Deluxe Corporation bought Orange Soda, and Behr Paint then started offering SEO and SEM services to their Pro contractors. Now, the latest company to jump on the SEO/SEM bandwagon is IBM. [Read more…]
The PubCon conference, being held in New Orleans March 17 to March 20, 2014 at the New Orleans Convention Center, is a great conference that I’m attending and speaking at next week. I don’t remember how many PubCon conferences I’ve been to and spoken on panels at, but it’s going on at least 10, perhaps 15 of them. [Read more…]
Here at GlobeRunner, we have an immediate need for a Search Engine Optimization / Content Marketing Specialist. The position is located in the Lewisville, Texas area (just north of Dallas). If you have some experience with SEO and understand content marketing, or have SEO knowledge and have Public Relations experience, we’d love to talk to you.
Here’s the job description for this position, to give you some more information. If you’re interested in applying for the position, feel free to contact us or you can contact me directly. [Read more…]
Tomorrow, Tuesday, January 28, the annual regional Pubcon Austin conference is being held at the AT&T Conference Center on the University of Texas campus. There are three session tracks covering the latest local social media and search-related research, and some awesome speakers with some great presentations. I’ll be presenting with Eric Enge on Social Signals and SEO, so make sure you don’t miss that one if you’re going to be attending the conference in Austin. [Read more…]
Subject: MediaWhiz SEO is Now Matomy SEO
From: Matomy SEO
As a MediaWhiz SEO publisher I wanted to update you on some exciting news. Today, we have officially joined the Matomy Media Group family (our parent company) and changed our name to Matomy SEO. What does this mean for you? First and foremost, we can now be found at a new URL: www.MatomySEO.com. Still the same great SEO and content marketing services that you’re used to but now under a new name and brand.
This change means that you’re now part of a larger family – the Matomy Media Group family. It’s comprised of some of the world’s leading publisher monetization and online advertising experts. And since you’re already part of our family – Matomy SEO – you will have access to these industry leading capabilities as you continue to seek new ways to generate revenue for your site. For example, you now have access to lead generation and affiliate marketing products, which you can learn more about here, or reply to me directly and I’ll get you in touch with a product expert.
?We’re excited that you’re part of this evolution of our company, and we appreciate your helping us continue to be a leader in the search marketing industry. If you would like to learn more, please feel free to contact me.
Thank you for being a valued Matomy SEO publisher.
Publisher Relations Manager
If you have a brick and mortar business with a physical street address that you publicize (you typically have customers visit you at your location), then you should be listed in the “local” listings of the major search engines. Yahoo! Local, for example, is one that you should make sure that you’re listed in–and your listing should be correct.
From time to time, there are issues with listings, and these listings can have all sorts of problems, errors, and other related issues such as duplicate listings. Or maybe there are listings that shouldn’t be there and you cannot remove them.
If your business is having issues or problems with your listing, then there is a new way that you can contact the Yahoo! Local Customer Care team. You can go to this page to learn more:
A h/t goes out to Joe for finding this.
— Joe Youngblood (@YoungbloodJoe) September 19, 2013
Update: December 14, 2013: I have received complaints about this SEO tool, as it either is no longer being updated, or the service is unreliable. I personally spoke with the owners of this tool and these issues have been resolved now.
LXR Marketplace is a website that gives you several website research tools to choose from in order to do SEO, and PPC research on a particular website address. There are also various keyword research tools as well. The various website research tools are easy to use and intuitively put together, and the information obtained can relate to either your website, or that of your competitors. Lets take a look at the various sections of the LXR Marketplace website more in-depth.
• The Daily SEO Rank Checker is the default page for the LXR Marketplace website. This particular SEO tool lets you track website rankings for up to five keywords. The results are shown in a sideways bar chart that shows comparisons across keywords. You can even have a report of the results e-mailed to you on a weekly basis so that you can keep up with changes that may occur every seven days. Not only would this be useful for checking keywords for your website, but for your competitor’s websites as well.
• URL Auditor gives you the ability to check one or several links from your website to make sure they are working. You just copy and paste the links into the box on the webpage.
• The PPC Keyword Combination Tool helps you to generate long tail keyword phrases by inputing one to three keywords into the boxes on the webpage. This keyword tool then returns every combination that will fit either a broad, phrase or exact match within Google. This can be very useful if you need to make a list of every long tail keyword phrase possible, and you wish to avoid hand typing every possible combination. Along with the match types you can also check for maximum cost per click (CPC) bid, and the landing page web address while remaining on the same webpage.
• With the ROI Calculator you can determine the profitability of a marketing campaign. With the basic version of the ROI Calculator you can calculate return on investment (ROI) based on cost, and revenue. With the advanced version of the calculator you can factor in other metrics such as number of orders, average order value (AOV), CPC, and / or the number of clicks your landing page received. Both the basic, and advanced versions are available for free on the website at the time of this writing.
• The PPC Keyword Analyzer allows you to figure out which keywords are bringing you the most success from your marketing campaigns by uploading your Google Adwords, or Adcenter report to the LXR Marketplace website. The information from the report can contain columns for various metrics such as match type, keyword, clicks, ad group, and cost just to name a few. The final report from the PPC Keyword Analyzer will reflect the top performing, and least performing keywords based on your final analysis choice of metric – conversions vs. revenue.
• The SEO Sitemap Builder can spider your website to automatically create a urllist.txt, HTML, or XML sitemaps of your website. You just put in your website address into the box provided, answer a few simple questions and you are on your way! Regardless of the number of pages on your website, a sitemap can still be generated, and once created the sitemap can be downloaded as a .TXT, .XML, or .HTML file. The outline of your website from which the sitemap is created also will detail errors that were encountered when the sitemap was created.
• The SEO Competitor Analysis Tool gives you a side by side comparison of your website, and a competitor’s website for a given keyword search phrase. Simply input in your website address, your competitor’s website, and a keyword search phrase in the boxes provided on the webpage. You will get a listing that shows several SEO metrics such as page size, word count, image count, link count, text to HTML ratio, and various other metrics. One of the most powerful metrics given is the comparison of heading tags which shows you which keyword phrases have the most effect on how your website is found organically in the search engines.
• The SEO Webpage Analysis Tool gives you a breakdown of the on-page SEO factors that directly affect how your website appears in the organic search listings. After you put your website address into the box provided you are given a report that covers several SEO metrics such as meta description, heading tags, alt image descriptions, page most relevant keywords, and several other metrics. For each metric category you are also shown recommendations as to how to improve your on-page SEO.
• With the Competitor Webpage Monitor you can be kept up to date when your competition updates their website. Just put in your competition’s webpage address into the information box along with your email address, and you will be updated either daily, or weekly when changes to your competitor’s webpage occurs.
The LXR Marketplace website is very easy to use, and all of the sections of the website are listed on the left hand side of the webpage making it easy to change between services. At the present time all of the services are free, and users of this website can cast their vote as to the usefulness of a particular webpage SEO tool.