How to Stop Retargeting by Advertisers

Are you sick and tired of being retargeted? Have you gone to a merchant’s website, maybe a hotel website or even some other ecommerce business and now their ads are following you all over the internet? Even on Facebook? For days on end? Literally, it can be very frustrating, especially if you are already a customer. Retargeting is great for business, but it honestly can be really annoying in some cases. [Read more…]

Google Files for Trademark on the Word Glass

Google has filed a trademark application on the word glass. The Wall Street Journal first reported that a trademark application has been filed.

Rob Garner Wearing Google Glass
Rob Garner wearing Google Glass

In July 2013, Google “originally submitted the application in July 2013 for the word “Glass” styled in a particular font as branding for its Google Glass smart glasses. The USPTO responded in the fall, saying there are two problems with trademarking “Glass.”,” according to arstechnica. Arstechnica goes on to say that the USPTO had responded to their original trademark application saying that there was a problem with it. “The first is that the word is “merely descriptive” and that the product does not actually contain any glass (it’s made of titanium and plastic). Second, the word is too similar to pre-existing trademarks, making confusion “as to the source of the goods” likely, the USPTO said.” [Read more…]

Didit Acquires LVM Group

Didit, a digital advertising and marketing company based in Mineola, New York, has acquired LVM Group, a Manhattan-based public relations firm. Didit has been leading digital marketing agency since 1996, and has been providing full-service online advertising and marketing services for just as long. Didit was co-founded by Kevin Lee, one of the SEMPO founding board member and CEO of Didit. [Read more…]

Important Features of an Effective Lead Generation Software

Lead generation software is one of the crazes of the marketing industry in online-based businesses. Every entrepreneur is on the lookout for the best lead generation tool. However, finding just the right lead gen tool is never a walk in the park, especially when everyone seems to be selling them. You want a lead generation tool that will help you keep up with the trends that affect your business’ operation.

There are several qualities that you need to look out for when shopping for the right lead generation software for your business. Here are some of them. [Read more…]

3000 Year Old Marketing Techniques

Three Thousand Years of Marketing in Three Paragraphs
Marketing is not new. There is evidence to suggest that at least as early as the Phoenician traders – over 3000 years ago – there was activity that we might class as marketing – Phoenician traders drew pictures on stones portraying their goods. We’re a little more advanced in our marketing techniques these days, but we’re still doing the same thing as those Phoenician traders: communicating with potential customers. A key aspect of marketing is very much about communication. Modern day marketers have a wide range of media available to allow them to communicate with customers and potential customers – and it’s important to say that communication is a two way street. And when it comes to communication SMS marketing comes into its own. [Read more…]

Marketing Tactics – How The Victorian Barrow Boy Did It

Whilst long lambasted as unsophisticated in both technique and patter, personally I think we have a lot to learn from the humble barrow boy.

If unsophisticated is substituted for simple, I think we can all agree that one thing the barrow boy or girl does well, is effectively communicate their message to their customer base. In the days when weekly markets were the hub of the community, you knew exactly where to find everything from groceries to meat, because barrow boys and girls would shout their wares and their prices from the top of their lungs, occupying the same stall week in, week out whatever the weather. [Read more…]

What Happens When Gmail Goes Down

Gmail went down today for a short period of time. I recall it being less than 30 minutes, like 20 minutes tops. But it was in the middle of the work day. So, what happened when Gmail went down? Apparently we all turned to Twitter to complain.

First, we had to check our routers to see if the router was having a problem:

gmail-down-router [Read more…]

The Importance of Marketing Automation

Marketing automation software is important since they allow brands to use targeted marketing messages to help drive conversions and create a rich profile of their audience. A marketing automation company will ensure that these processes run effectively by turning data into insights that optimize marketing messages and help to create strong customer lifetime value models. There are many digital channels that offer valuable resources to gather consumer and data insights which can be acted upon in real time. [Read more…]