Link audits are essential for bloggers who wish to optimize their sites for search engines. They are now just as important as developing the right content and getting people to link to your site.
Ever since Google rolled out the first version of Penguin, negative SEO has become a serious concern. Penguin’s algorithm penalizes websites that used manipulative methods of link building to attain high rankings, such as spamming the comment sections of other websites. That legacy spam could now damage the rankings of those websites. However, many legitimate websites have also been affected by the algorithm change. [Read more…]