• About
    • History of Dallas SEO
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Services
    • Search Engine Optimization
    • Ongoing SEO Services
    • SEO Expert Witness
    • Google Penalty Recovery
    • Mini SEO Audit
    • Link Audit
    • Keyword Research
    • Combine Websites SEO Services
    • PPC Management
    • Online Reputation Management
    • Domain Name Consultant
    • Domain Names & Expired Domains
    • Domain Name Appraisal

Bill Hartzer

GoDaddy Airo: Register your .com domain name today!
Home » Marketing » Jumpshot Keyword Data Update: Ahrefs

Jumpshot Keyword Data Update: Ahrefs

Posted on May 29, 2020 Written by Bill Hartzer

As you might be aware, Avast shut down Jumpshot, and its shutdown affected several keyword research tools that relied on that data. I uncovered some interesting information regarding keyword search volume data while looking at data from some of the popular keyword tools.

Ahrefs, one of the keyword research tools I noticed that was having difficulty with their data, recently posted about search traffic volume estimations. Ahrefs may be working on integrating a new data provider. While they have not officially reached out to me and commented on my findings regarding the Coronavirus data, they made post on Twitter:

We’ve recently received a few complaints about our search traffic estimations. After some digging, we’ve discovered the bug that’s causing this and we expect to fix it next week. We’re very sorry for the trouble this caused.”

They went on to respond to the tweet and say that “However, since there was also an algorithm update recently, not every traffic dip is because of the bug. So, make sure to double-check that with Google Search Console.”

ahrefs tweet

While their Tweet does not offer a specific explanation or reference to the issue with Jumpshot data, they do recognize that there has been an issue with their data. The only reply from an actual employee at Ahrefs is on a Reddit thread.

Patrick Stox on Reddit

My friend Patrick Stox made a reference to the fact that they are updating keyword search volume data monthly. Meanwhile, the low volume for keywords that are popular right now are apparently dictated by some sort of algorithm that Afrefs uses. Mr. Stox alludes to the fact that it’s a calculation and that Afrefs is calculating the average monthly search volume for a keyword based on the past 12 months of data. If that’s correct, and that’s what Ahrefs is doing, then unfortunately you will never get correct keyword search volume data for a keyword that is rising in popularity.

Jump To

Toggle
  • Here’s Where It Gets Interesting
  • My Final Thoughts

Here’s Where It Gets Interesting

The bug in the Keywords Explorer tool shows that Ahrefs might be experimenting with new sources of data. In their Keywords Explorer tool, there is a section called Newly discovered. Usually, it is a source of information about new search terms that Ahrefs hasn’t seen before. But right now, if you look at it you will see weird keywords there. For the keyword “Facebook”, the second and fourth keywords in this section are just a combination of symbols–although the tool shows high search volumes 11,000 and 3,400.

ahrefs newly discovered
Click the image to see a larger version of the screen capture.

For some of these odd keywords, you can actually see that Ahrefs shows clicks:

ahrefs facebook clicks
Click the image to see a larger version of the screen capture.

It’s not limited to those odd Facebook keywords. For example, the website head.com apparently is ranking for some odd keywords, as well. Here’s one example:

head.com example keyword
Click the image to see a larger version of the screen capture.

Above, you can see that the customer service page of Head.com is ranking for an odd keyword, “acybgnt9igybwn2inla-3nxl9mwfv7ml-w:*************|xname corporate office usa phone number”, which apparently has 150 searches per month?!? This only leads me to the conclusion that Ahrefs is testing out a new source of keyword data for their search volume estimates. And, as a result, they get some “interesting” keywords. The algorithm that they’re using to filter and then report the search volumes was working well with previous data providers of theirs, such as Jumpshot, but apparently the algorithm needs some more tweaking, as it’s not working very well to remove the odd keywords that are now showing up, such as the Facebook weird/odd keywords.

My Final Thoughts

If we can’t get the proper search volume data for a keyword that is rising in popularity, then it wouldn’t make sense to rely on that data. For example, I use keyword search volume data to help me decide whether or not I should buy or register a particular domain name. If the keyword search volume has been rising, then it may make sense to register a particular domain name or buy it on the domain name aftermarket. And if the keyword search volume has been going down, then it may make sense for me to sell a particular domain name if I have own it. As you can see, keyword search volume data doesn’t just have an effect of the Search industry who rely on it so much: it’s used for other purposes, such as domain names. We absolutely have to have accurate keyword search volume data.

I have been in touch with some representatives of Moz, who I mentioned in my previous article about keyword research tools and Jumpshot. As soon as I’m able, I will provide an update. Follow me on Twitter for subscribe to updates right here on the site.

Filed Under: Marketing

About Bill Hartzer

Bill Hartzer is the CEO of Hartzer Consulting and founder of DNAccess, a domain name protection and recovery service. A recognized authority in digital marketing and domain strategy, Bill is frequently called upon as an Expert Witness in internet-related legal cases. He's been sharing insights and research here on BillHartzer.com for over two decades.

Bill Hartzer on Search, Marketing, Tech, and Domains.

Recent Posts

  • Unbounce Doubles Down on AI and Automation to Boost Go-To-Market Teams July 10, 2025
  • NameSilo to Acquire SewerVUE Technology in $2.45M Deal July 10, 2025
  • Internet Marketing Ninjas Acquired by Previsible.IO July 9, 2025
  • Metricool Brings Real Analytics to Personal LinkedIn Profiles July 8, 2025
  • This Cleveland Agency Found a Smarter Way to Rank in Every Suburb—Without Opening More Offices July 8, 2025
  • Survey: Gen Z Reuses Passwords but Demands Bank-Level Security From Small Businesses July 8, 2025
  • Liftoff Reveals What’s Actually Working in Mobile Ads July 7, 2025
  • EasySend’s Big Move: AI Tools That Make Static Forms Obsolete July 7, 2025
  • Is Social Media Failing Small Businesses? New Survey Reveals a Hidden Blind Spot July 7, 2025
  • Why Cloudflare’s Pay Per Crawl Is a Trap for 99% of Websites July 2, 2025
  • The Hidden Risk of Double Letters in Brand and Domain Names July 2, 2025
  • GEO Verified™ Launches to Help Brands Survive the AI Search Shakeup July 1, 2025
  • RetailOnline.com Hits the Market After 25 Years—And It’s Built for the Future of E-Commerce July 1, 2025
  • AI-Powered Task Planning: The Future of Business Efficiency and Personal Productivity June 30, 2025
  • New Yoast Add-On Turns Google Docs Into an SEO Power Tool June 26, 2025
  • Simon Data Flips the Script on Marketing with AI Agents June 26, 2025
  • IAB Lays Down the Law for Gaming Ads—Here’s What Brands Need to Know June 26, 2025
  • Google Review Extortion Text Message – Scam Warning for Business Owners June 25, 2025
  • Google Names SearchKings Top AI Innovator for Transforming Lead Quality June 24, 2025
  • Marketing Exec Buys Social Media Firm in Deal That Signals Big Plans June 24, 2025

Hartzer Domains

Bare-Metal Servers by HostDime

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:

Industry Friends

I Love SEO
WTFSEO
SEO By the Sea
Brian Harnish
Jeff Lenney
Jeff Gabriel
Scott Hendison
Dixon Jones
Brian Hartzer
Navah Hopkins
DNAccess
SEO Dallas
Confirmed Stolen

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on BlueSky
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (109)
  • AI (201)
  • Bing Search Engine (8)
  • Blogging (43)
  • Branding (19)
  • Domain Names (316)
  • Google (260)
  • Internet Marketing (52)
  • Internet Usage (95)
  • Link Building (53)
  • Local Search (63)
  • Marketing (232)
  • Marketing Foo (34)
  • Pay Per Click (9)
  • Podcast (19)
  • Public Relations (9)
  • Reputation Management (14)
  • Search Engine Marketing (46)
  • Search Engine Marketing Events (60)
  • Search Engine Marketing Firms (94)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (189)
  • Search Engines (223)
  • Social Media (302)
  • Social Media Marketing (58)
  • Tech (16)
  • Web Analytics (21)
  • Webinars (1)

Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.

 

Hartzer Consulting

Website, Content, and Marketing by Hartzer Consulting, LLC.

Disclaimer - Privacy Policy - Terms of Use

Copyright © 2025 ·