Site icon Bill Hartzer

Top 50 USA Web Properties for April 2009

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, has released its monthly list of consumer activity on the top 50 web properties in the USA. They do this every month, and it’s based on data from their comScore Media Metrix service.

Some of the most notable drivers of traffic to certain websites include the swine flu concerns that people had (i.e., www.cdc.gov), and the rise in popularity of Twitter and Facebook. Apparently since Spring is here now we’re also going to home improvement related websites. April 2009 also saw an increase to tax-related websites, mainly because of the April 15 tax deadline in the USA.

Google’s web properties continued to be the most visited web properties in April 2009, with more than 155 million visitors, followed by Yahoo! with 149 million visitors and Microsoft with 126.5 million visitors. Facebook.com climbed one spot in the ranking to number eight on the list with 67.5 million visitors.

Here is the data for April 2009:

Table 1

  comScore Top 10 Gaining Properties by Percentage Change in
   Unique Visitors* (U.S.)
  April 2009 vs. March 2009
  Total U.S. - Home, Work and University Locations
  Source: comScore Media Metrix

                                             Total Unique Visitors (000)
                                                                   Rank by
                                                                    Unique
                                           Mar-09  Apr-09  %Change Visitors

  Total Internet : Total Audience          192,173 192,875     0     N/A
  CDC.gov                                    2,371   5,736   142     214
  CHINAONTV.COM                              2,674   6,300   136     185
  Move Network                               7,002  13,191    88      77
  Twitter.com                                9,313  17,001    83      56
  MLB.com                                    6,860  12,497    82      87
  Betawave Partners - Partial List           3,972   7,145    80     163
  Hollywood.Net - Hollywood Online Network   4,821   6,850    42     169
  teen.com Network                           5,495   7,806    42     145
  World Wrestling Entertainment (WWE)        3,774   5,086    35     236
  Wikia Sites                                3,638   4,892    34     239

  *Ranking based on the top 250 properties in April 2009.

I am actually kind of surprised about how much change we’re seeing chinaontv.com and WWE, I know that WWE is popular, but how is it that increased that much from March 2009 to April 2009? Can someone enlighten me? Was there some new event going on?


  Table 2


  comScore Top 10 Gaining Site Categories* by Percentage Change in Unique
   Visitors (U.S.)
  April 2009 vs. March 2009
  Total U.S. - Home, Work and University Locations
  Source: comScore Media Metrix

                                          Total Unique Visitors (000)
                                          Mar-09    Apr-09   % Change

  Total Internet : Total Audience        192,173   192,875        0
  Community - Teens                       19,947    24,142       21
  Business/Finance - Taxes                18,311    20,585       12
  Social Networking                      124,406   139,781       12
  Real Estate                             43,924    48,357       10
  Entertainment - Music                   86,817    95,511       10
  Community - Home                        27,161    29,857       10
  Retail - Computer Software              34,346    37,685       10
  Retail - Flowers/Gifts/Greetings        28,356    31,019        9
  Online Gambling                         11,670    12,754        9
  Gaming Information                      40,637    44,370        9


  Table 3

  comScore Top 50 Properties (U.S.)
  April 2009
  Total U.S. - Home, Work and University Locations
  Unique Visitors (000)
  Source: comScore Media Metrix

                                          Unique
                                         Visitors
  Rank        Property                     (000)

      Total Internet : Total Audience     192,875
   1  Google Sites                        155,319
   2  Yahoo! Sites                        149,118
   3  Microsoft Sites                     126,452
   4  AOL LLC                             107,469
   5  Fox Interactive Media                87,830
   6  Ask Network                          73,491
   7  eBay                                 72,899
   8  FACEBOOK.COM                         67,481
   9  Wikimedia Foundation Sites           65,461
  10  Amazon Sites                         62,730
  11  Apple Inc.                           54,550
  12  Glam Media                           54,485
  13  CBS Interactive                      53,473
  14  Turner Network                       49,719
  15  Viacom Digital                       47,911
  16  New York Times Digital               47,316
  17  craigslist, inc.                     46,469
  18  Weather Channel, The                 40,160
  19  AT&T Interactive Network             33,670
  20  Adobe Sites                          33,081
  21  Comcast Corporation                  32,776
  22  Verizon Communications Corporation   32,648
  23  Wal-Mart                             32,515
  24  Superpages.com Network               29,225
  25  Answers.com Sites                    29,062
  26  Demand Media                         28,492
  27  The Mozilla Organization             27,958
  28  Disney Online                        27,180
  29  Target Corporation                   26,961
  30  Bank of America                      26,736
  31  WordPress                            26,567
  32  Time Warner - Excluding AOL          25,714
  33  Gorilla Nation                       25,142
  34  Photobucket.com LLC                  24,939
  35  Expedia Inc                          24,283
  36  AT&T, Inc.                           24,009
  37  United Online, Inc                   23,996
  38  Everyday Health                      23,668
  39  CareerBuilder LLC                    23,506
  40  iVillage.com: The Womens Network     22,596
  41  NBC Universal                        21,671
  42  WebMD Health                         21,605
  43  Gannett Sites                        21,558
  44  ESPN                                 21,384
  45  JPMorgan Chase Property              21,264
  46  Monster Worldwide                    20,299
  47  Weatherbug Property                  20,293
  48  NetShelter Technology Media          20,164
  49  Shopzilla.com Sites                  20,061
  50  Real.com Network                     19,904


  Table 4

  comScore Ad Focus Ranking (U.S.)
  April 2009
  Total U.S. - Home, Work and University Locations
  Unique Visitors (000)
  Source: comScore Media Metrix

                                                   Unique
                                                  Visitors
  Rank    Property                                  (000)    % Reach

      Total Internet : Total Audience              192,875    100.0
   1  Platform-A**                                 176,455       91%
   2  Yahoo! Network**                             167,129       87%
   3  Google Ad Network**                          164,518       85%
   4  ValueClick Networks**                        160,307       83%
   5  Specific Media**                             158,012       82%
   6  FOX Audience Network**                       149,249       77%
   7  Yahoo! Sites                                 149,118       77%
   8  Google                                       148,511       77%
   9  24/7 Real Media**                            147,668       77%
  10  Traffic Marketplace**                        143,519       74%
  11  Tremor Media - Potential Reach               141,971       74%
  12  Microsoft Media Network US**                 139,674       72%
  13  Tribal Fusion**                              138,274       72%
  14  Casale Media - MediaNet**                    137,884       71%
  15  interCLICK**                                 134,834       70%
  16  YuMe Video Network - Potential Reach         134,608       70%
  17  Turn, Inc**                                  134,028       69%
  18  Adconion Media Group**                       133,498       69%
  19  CPX Interactive**                            130,370       68%
  20  Collective Network by Collective Media**     129,808       67%
  21  ADSDAQ by ContextWeb**                       123,534       64%
  22  Platform-A Video Network - Potential
       Reach                                       121,949       63%
  23  AudienceScience (formerly Revenue
       Science)**                                  121,001       63%
  24  Burst Media**                                116,727       61%
  25  Digital Broadcasting Group (DBG) -
       Potential Reach                             112,646       58%
  26  MSN-Windows Live                             111,783       58%
  27  AOL Media Network                            107,469       56%
  28  BrightRoll Video Network - Potential
       Reach                                        99,911       52%
  29  Undertone Networks**                          97,053       50%
  30  AdBrite**                                     91,033       47%
  31  YOUTUBE.COM                                   89,697       47%
  32  Pulse 360**                                   82,574       43%
  33  Vibrant Media**                               80,779       42%
  34  Centro - Potential Reach                      75,551       39%
  35  NNN Total Newspapers: U.S.                    74,415       39%
  36  Ask Network                                   73,491       38%
  37  Adify**                                       73,467       38%
  38  Kontera**                                     72,870       38%
  39  Monster Career Ad Network (CAN)**             72,225       37%
  40  MYSPACE.COM*                                  70,954       37%
  41  FACEBOOK.COM                                  67,481       35%
  42  ITN Digital - Potential Reach                 66,578       35%
  43  TattoMedia**                                  63,379       33%
  44  MSN.COM Home Page                             57,753       30%
  45  IAC Ad Solutions                              57,650       30%
  46  EBAY.COM                                      56,319       29%
  47  Glam Media                                    54,485       28%
  48  AMAZON.COM                                    52,058       27%
  49  NNN Top 25                                    50,644       26%
  50  Business.com Network                          48,692       25%

  Reach % denotes the percentage of the total Internet population that
  viewed a particular entity at least once in April. For instance, Yahoo!
  Sites was seen by 77 percent of the nearly 193 million Internet users in
  April.

  *  Entity has assigned some portion of traffic to other syndicated
     entities.

  ** Denotes an advertising network.
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