Bill Hartzer

Search Engine Rankings for September 2011

Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing.

comScore, Inc. (NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the U.S. search marketplace. Google’s web sites led the search market in September 2011 with 65.3 percent of search queries conducted in the United States.

More than 17.1 billion searches were conducted in September 2011, and Google Sites ranked first with 11.2 billion search queries (this is up 1 percent over the previous month).

Yahoo! came in second with 2.6 billion search queries during the month of September 2011, followed by Microsoft with 2.5 billion search queries during the month. Ask Network delivered 507 million searches, followed by AOL, Inc. with 265 million (up 16 percent). I am actually pretty surprised by the number of search queries on AOL, and that it has risen 16 percent from August 2011 to September 2011.

Also notable was the fact that in September, 67.4 percent of searches carried organic search results from Google (vs. 66.8 percent in August) while 26.7 percent of searches were powered by Bing (vs. 27.1 percent in August).

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