Bill Hartzer

Search Engine Market Share for December 2011

Every month about this time comScore releases their search engine rankings, the search engine market share, for the previous month. So, since it’s January 2012, we are now seeing the search engine market share for December 2011.

comScore, Inc. (NASDAQ: SCOR) is a leader in measuring the digital world, and released its monthly comScore qSearch analysis of the U.S. search marketplace. Google’s web sites led the core search market in December 2011 with 65.9 percent of search queries conducted.

Google has 65.9 percent market share, which is up 0.5 percentage points from the previous month. Microsoft’s web sites now has 15.1 percent (up 0.1 percentage points from the previous month) and Yahoo!’s web sites have 14.5 percent. Ask Network accounted for 2.9 percent of explicit core searches, followed by AOL, Inc. with 1.6 percent.

According to comScore, “More than 18.2 billion explicit core searches were conducted in December (up 2 percent). Google Sites ranked first with 12 billion (up 3 percent), followed by Microsoft Sites with 2.7 billion (up 2 percent) and Yahoo! Sites with 2.6 billion. Ask Network delivered 531 million searches (up 3 percent), while AOL, Inc. rounded out the top five with 287 million.”

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