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ComScore Releases Web Rankings for March 2008, Yellow Book and MLB Top Gainers

comScore has released their monthly internet rankings for March 2008. Among the notable changes this past month is the increased traffic to the Yellow Book Network as well as more traffic to MLB.com. The typical NCAA “March Madness” drove a lot of traffic to online gambling sites.

According to comScore, the Yellow Book Network got the top-gaining position for the month of March 2008, with a 54 percent gain to 13.5 million visitors. This was due (at least in part) to a new partnership with addresses.com.

Baseball spring training and fantasy team drafts apparently prompted a ton of fans to MLB.com. MLB.com jumped 50 percent to 9.8 million visitors. Bankrate.com Sites witnessed a 46-percent increase to 5 million visitors with the addition of the InsureMe.com entity in March.

Online Gambling Traffic Propelled by March Madness
The NCAA basketball tournament brought online bettors, prompting a 14 percent gain to the online gambling category. Sportingbet PLC increased 35 percent to 975,000 visitors, UPICKEM.net jumped 174 percent to 396,000 visitors and SportsBetting.com rose 114 percent to 145,000 visitors.

comScore reports that the “top 10 properties maintained their positions from February with Yahoo! Sites continuing to lead as the top property with 139.5 million visitors, followed by Google Sites with 137.5 million visitors and Microsoft Sites with 121 million visitors. ESPN jumped 12 spots on the popularity of March Madness and anticipation of the 2008 Major League Baseball season. Gains were also experienced by AT&T (up 8 spots to #18 with 31.3 million visitors), Target Corporation (up 5 spots to #20 with nearly 30 million visitors), and CBS Corporation (up 6 spots to #24 with 28.6 million visitors).”

  comScore Top 10 Gaining Properties by Percentage Change in Unique
  Visitors* (U.S.)
  March 2008 vs. February 2008
  Total U.S. - Home, Work and University Locations
  Source: comScore Media Metrix

                                    Total Unique Visitors (000)
                          Feb-08       Mar-08       % Change      Rank by
                                                                   Unique
                                                                 Visitors
  Total Internet :
   Total Audience        185,017      188,010            2          N/A
  Yellow Book Network      8,801       13,523           54           75
  MLB.com                  6,519        9,799           50          104
  Bankrate.com Sites       3,441        5,027           46          218
  Craveonline              5,806        8,254           42          128
  Six Apart Sites          9,749       13,680           40           74
  Break Media              5,845        7,876           35          131
  Bidz.com                 3,755        5,049           34          217
  Eversave.com             3,666        4,865           33          226
  wikiHow.com              3,561        4,678           31          240
  Reunion.com              6,875        9,003           31          117

  *Ranking based on the top 250 properties in March 2008


  comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors
  (U.S.)
  March 2008 vs. February 2008
  Total U.S. - Home, Work and University Locations
  Source: comScore Media Metrix
                                         Total Unique Visitors (000)
                                   Feb-08          Mar-08       % Change
  Total Internet :
   Total Audience                 185,017         188,010             2
  Entertainment - Radio            48,508          61,786            27
  Gay/Lesbian                       2,479           3,114            26
  Online Gambling                  11,082          12,592            14
  Retail - Health Care             23,596          26,318            12
  Teens                            27,824          30,738            10
  Coupons                          19,986          22,009            10
  Retail - Movies                  25,070          27,457            10
  Technology - News                44,320          48,226             9
  Pharmacy                         15,384          16,730             9
  Gaming Information               42,197          45,802             9
  comScore Top 50 Properties (U.S.)
  March 2008
  Total U.S. - Home, Work and University Locations
  Unique Visitors (000)
  Source: comScore Media Metrix
  Rank      Property       Unique       Rank       Property      Unique
                         Visitors                               Visitors
                            (000)                                 (000)
    Total Internet :
      Total Audience      188,010
  1   Yahoo! Sites        139,518         26   Superpages.com
                                               Network           27,672
  2   Google Sites        137,480         27   Disney Online     27,302
  3   Microsoft Sites     121,013         28   Comcast
                                               Corporation       25,780
  4   AOL LLC             111,832         29   Shopzilla.com
                                               Sites             25,714
  5   Fox Interactive
      Media                88,284         30   Expedia Inc       25,089
  6   eBay                 81,874         31   Yellowpages.com
                                               Network           24,962
  7   Wikipedia Sites      58,705         32   Bank of
                                               America           23,638
  8   Amazon Sites         58,683         33   United Online,
                                               Inc               22,992
  9   Ask Network          55,437         34   ESPN              22,357
  10  Time Warner -
      Excluding AOL        55,108         35   Gannett Sites     22,290
  11  Apple Inc.           48,374         36   Monster
                                               Worldwide         21,932
  12  New York Times
      Digital              47,755         37   Photobucket.com
                                               LLC               21,861
  13  Viacom Digital       44,826         38   CareerBuilder LLC 21,823
  14  Weather Channel,
      The                  40,731         39   WebMD Health      20,200
  15  Facebook.com         35,510         40   Real.com
                                               Network           19,979
  16  CNET Networks        34,598         41   E.W. Scripps      19,938
  17  Glam Media           34,461         42   Demand Media      19,903
  18  AT&T, Inc.           31,297         43   Cox
                                               Enterprises Inc.  18,875
  19  Adobe Sites          31,098         44   WordPress         18,846
  20  Target
      Corporation          29,873         45   AmericanGreetings
                                               Property          18,841
  21  Verizon
      Communications
      Corporation          29,488         46   iVillage.com:
                                               The Womens
                                               Network           18,494
  22  Wal-Mart             29,474         47   Hearst
                                               Corporation       17,875
  23  Gorilla Nation       29,085         48   Atrinsic, Inc.    17,752
  24  CBS Corporation      28,583         49   NBC Universal     17,661
  25  craigslist, inc.     28,563         50   WorldNow -
                                               ABC Owned Sites   17,634
  comScore Ad Focus Ranking (U.S.)
  March 2008
  Total U.S. - Home, Work and University Locations
  Unique Visitors (000)
  Source: comScore Media Metrix

  Rank     Property     Unique  Reach  Rank  Property    Unique    Reach
                      Visitors     %                    Visitors      %
                         (000)                            (000)
   Total Internet :
     Total Audience    188,010  100.0
  1   Platform-A**     170,537    91%  26   CPX
                                            Interactive** 73,768    39%
  2   Advertising.com**167,500    89%  27   MySpace.com*  72,753    39%
  3   Yahoo! Network** 160,336    85%  28   eBay.com      69,452    37%
  4   Google Ad
      Network**        152,048    81%  29   Undertone
                                            Networks**    68,190    36%
  5   Specific Media** 145,554    77%  30   Gorilla
                                            Nation Media  67,180    36%
  6   ValueClick
      Networks**       140,091    75%  31   YouTube.com   64,754    34%
  7   Yahoo!           137,819    73%  32   MSN.com
                                            Home Page     57,474    31%
  8   Tribal Fusion**  135,640    72%  33   Ask
                                            Network       55,437    29%
  9   Google           132,349    70%  34   Quigo**       54,141    29%
  10  Casale Media
      Network**        129,399    69%  35   Kontera**     53,186    28%
  11  DRIVEpm**        124,333    66%  36   Vizi Inc**    51,466    27%
  12  adconion
      media group**    117,469    62%  37   Ybrant/
                                            AdDynamix
                                            Network**     48,688    26%
  13  AOL Media
      Network          111,832    59%  38   Real Cities
                                            Network       47,843    25%
  14  interCLICK**     108,818    58%  39   MapQuest      47,799    25%
  15  MSN-Windows
      Live             105,925    56%  40   IB Local
                                            Network       47,738    25%
  16  Traffic
      Marketplace**    105,420    56%  41   AMAZON.COM    47,575    25%
  17  Tremor Media     101,143    54%  42   Turn,
                                            Inc**         46,512    25%
  18  Collective
      Media**          100,151    53%  43   YuMe Video
                                            Network       44,927    24%
  19  24/7 Real
      Media**           94,525    50%  44   Precision-
                                            Click**       44,767    24%
  20  ADSDAQ by
      ContextWeb**      94,459    50%  45   Business.com
                                            Network       42,691    23%
  21  Burst Media**     93,291    50%  46   EBAY.COM
                                            Home Page     42,492    23%
  22  AOL               92,254    49%  47   About         40,935    22%
  23  AdBrite**         84,114    45%  48   The Nabbr
                                            Network       39,996    21%
  24  Centro            81,427    43%  49   IACAS
                                            Network       39,353    21%
  25  Vibrant
      Media**           73,931    39%  50   Facebook.com  35,510    17%

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

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