Bill Hartzer

comScore Releases October 2007 US Search Engine Rankings

comScore, the company that measures the digital world, has released its monthly comScore qSearch analysis for October 2007. Google’s web sites remained at the top and had more than 6.1 billion searches which represented a 58.5 percent share of the search market.

According to comScore, October 2007 was a strong month for search activity–each of the five core search engines “achieved at least 5 percent growth in the number of searches conducted.”

October U.S. Core Search Rankings
In October 2007, Google’s web sites “increased its lead atop the core search ranking with 58.5 percent of U.S. searches, gaining 1.5 share points versus the previous month. Yahoo! Sites ranked second with 22.9 percent, followed by Microsoft Sites (9.7 percent), Ask Network (4.7 percent) and Time Warner Network (4.2 percent).”

comScore Core Search Report*
October 2007
Total U.S. -- Home/Work/University Locations
Source: comScore qSearch 2.0

        Share of Searches (%)
                                         Point
                                         Change
                                        Oct-07 vs.
Core Search Entity  Sep - 07  Oct -07    Sep-07

Total Core Search  100.0 %    100.0 %       0.0
Google Sites        57.0 %     58.5 %       1.5
Yahoo! Sites        23.7 %     22.9 %      -0.8
Microsoft Sites      10.3 %     9.7 %      -0.6
Ask Network          4.7 %      4.7 %       0.0
Time Warner Network  4.3 %      4.2 %      -0.1

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

In October 2007, Americans conducted 10.5 billion searches, which was a twelve percent increase versus September 2007. More than 6.1 billion searches were conducted at Google’s web sites during the month of October 2007, while Yahoo! Sites recorded 2.4 billion searches. All core search engines posted solid gains in search query volume in October 2007.

comScore Core Search Report*
October  2007
Total U.S. -- Home/Work/University Locations
Source: comScore qSearch 2.0

           Search Queries (MM)
                                      Percent
                                       Change
                                      Oct-07 vs.
Core Search Entity  Sep-07   Oct-07    Sep-07

Total Core Search   9,400    10,512    11.8%
Google Sites        5,356     6,151    14.8 %
Yahoo! Sites        2,227     2,405    8.0 %
Microsoft Sites       969     1,023     5.6 %
Ask Network           444       491    10.7 %
Time Warner Network   405       443     9.4 %

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

October U.S. Expanded Search Rankings

In the October 2007 analysis of the Top 50 properties worldwide where search activity is observed, Google Sites led the pack with approximately 7.5 billion searches. Yahoo! Sites ranked second with nearly 2.6 billion searches, followed by Microsoft Sites (1 billion), Time Warner Network (905 million) and Ask Network (493 million). Ask.com saw particularly strong growth, gaining nearly 23 percent in search query volume versus September, while Facebook.com entered the ranking at number 9 with 152 million searches.

comScore Expanded Search Query Report
October 2007
Total U.S. - Home/Work/University Locations
  Source: comScore qSearch 2.0

                  Search Queries (MM)
                                            Percent
                                            Change
                                          Oct-07 vs.
Expanded Search Entity  Sep-07    Oct-07    Sep-07

Total Expanded Search   13,018    14,457    11.1 %
  Google Sites           6,593     7,468    13.3 %
     Google              5,388     6,184    14.8 %
     YouTube/All Other   1,205     1,284     6.5 %
Yahoo! Sites             2,381     2,577     8.2 %
     Yahoo!              2,346     2,538     8.2 %
     All Other              35        39    11.4 %
Microsoft Sites            999     1,044     4.5 %
     MSN-Windows Live      966     1,007     4.2 %
     Microsoft/All Other    33        37    12.1 %
Time Warner Network        843       905     7.4 %
     AOL                   397       433     9.1 %
     Mapquest/All Other    446       472     5.8 %
Ask Network                445       493    10.8 %
     Ask.com               226       277    22.6 %
     MyWebSearch.com/      219       216    -1.4 %
      All Other
Fox Interactive Media      492              -1.8 %
     MySpace               483       475    -1.7 %
     All Other               9         8   -11.1 %
eBay                       445       472     6.1 %
Craigslist.org             197       214     8.6 %
Facebook.com               N/A       152      N/A
Amazon Sites               138       146     5.8 %

On a regular basis, I try to report internet usage and what’s going on in the search engine world.

Exit mobile version