Bill Hartzer

comScore Releases August 2009 Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR) has released their monthly comScore qSearch analysis of the United States search marketplace. In August 2009, Americans conducted more than 13.9 billion core searches, with Google accounting for 64.6 percent search market share. Microsoft Sites grabbed 9.3 percent market share, a 0.4-percentage point gain versus July 2009.

You can keep up with my previous analysis of internet usage that I report every month or whenever new data is released.

Google led the U.S. core search market in August 2009 with 64.6 percent of the searches conducted, followed by Yahoo! (19.3 percent), and Microsoft (9.3 percent). Ask Network captured 3.9 percent of the search market, followed by AOL LLC with 3.0 percent.

  comScore Core Search Report*
  August 2009 vs. July 2009
  Total U.S. - Home/Work/University Locations
  Source: comScore qSearch
  --------------------------------------------
                                    Share of Searches (%)
                                    --------------------
                                                       Point Change
                                                         Aug-09 vs.
  Core Search Entity           Jul-09        Aug-09          Jul-09
  ------------------           ------        ------          ------
  Total Core Search            100.0%         100.0%            N/A
  -----------------            -----          -----            ----
  Google Sites                  64.7%          64.6%           -0.1
  ------------                  ----           ----            ----
  Yahoo! Sites                  19.3%          19.3%            0.0
  ------------                  ----           ----             ---
  Microsoft Sites                8.9%           9.3%            0.4
  ---------------                ---            ---             ---
  Ask Network                    3.9%           3.9%            0.0
  -----------                    ---            ---             ---
  AOL LLC Network                3.1%           3.0%           -0.1
  ---------------                ---            ---            ----

* Based on the five major search engines including partner searches and
cross-channel searches. Searches for mapping, local directory, and
user-generated video sites that are not on the core domain of the five
search engines are not included in the core search numbers.

Americans conducted 13.9 billion searches in August, up 3 percent from July. Google Sites accounted for 9 billion searches, followed by Yahoo! Sites (2.7 billion), Microsoft Sites (1.3 billion), Ask Network (541 million) and AOL LLC (415 million).

  comScore Core Search Report*
  August 2009 vs. July 2009
  Total U.S. - Home/Work/University Locations
  Source: comScore qSearch
  -------------------------------------------
                                        Search Queries (MM)
                                        -------------------
                                                        Percent Change
                                                             Aug-09 vs.
  Core Search Entity               Jul-09        Aug-09         Jul-09
  ------------------               ------        ------          -----
  Total Core Search                13,575        13,924              3%
  -----------------                ------        ------            ---
  Google Sites                      8,783         8,994              2%
  ------------                      -----         -----            ---
  Yahoo! Sites                      2,625         2,685              2%
  ------------                      -----         -----            ---
  Microsoft Sites                   1,208         1,288              7%
  ---------------                   -----         -----            ---
  Ask Network                         536           541              1%
  -----------                         ---           ---            ---
  AOL LLC                             424           415             -2%
  -------                             ---           ---            ---

* Based on the five major search engines including partner searches and
cross-channel searches. Searches for mapping, local directory, and
user-generated video sites that are not on the core domain of the five
search engines are not included in the core search numbers.

In the August 2009 analysis of the top properties where search activity is observed, Google Sites led the search market with 13 billion search queries, followed by Yahoo! Sites with 2.8 billion queries. Microsoft Sites ranked third with more than 1.3 billion searches, up 6 percent from July, followed by craigslist, inc. with 682 million searches. Facebook.com experienced the largest growth of the top ten expanded search properties with a 20-percent increase in query volume to 324 million searches.

  comScore Expanded Search Query Report
  August 2009 vs. July 2009
  Total U.S. - Home/Work/University Locations
  Source: comScore qSearch
  -------------------------------------------
                                            Search Queries (MM)
                                            -------------------
                                                            Percent Change
                                                                  Aug-09
                                                                    vs.
  Expanded Search Entity              Jul-09          Aug-09      Jul-09
  ----------------------              ------          ------     -------
  Total Internet                      21,558          21,801           1%
  --------------                      ------          ------         ---
  Google Sites                        12,851          13,006           1%
  ------------                        ------          ------         ---
      Google                           9,217           9,437           2%
      ------                           -----           -----         ---
      YouTube/All Other                3,634           3,569          -2%
      -----------------                -----           -----         ---
  Yahoo! Sites                         2,762           2,800           1%
  ------------                         -----           -----         ---
      Yahoo!                           2,738           2,776           1%
      ------                           -----           -----         ---
       All Other                          24              24           0%
       ---------                         ---             ---         ---
  Microsoft Sites                      1,262           1,343           6%
  ---------------                      -----           -----         ---
      Bing                             1,076           1,151           7%
      ----                             -----           -----         ---
      Microsoft/All Other                186             192           3%
      -------------------                ---             ---         ---
  craigslist, inc.                       673             682           1%
  ----------------                       ---             ---         ---
  AOL LLC                                697             673          -3%
  -------                                ---             ---         ---
      AOL Search Network                 362             354          -2%
      ------------------                 ---             ---         ---
      MapQuest/All Other                 335             319          -5%
      ------------------                 ---             ---         ---
  eBay                                   709             650          -8%
  ----                                   ---             ---         ---
  Ask Network                            613             646           5%
  -----------                            ---             ---         ---
      ASK.COM                            338             343           1%
      -------                            ---             ---         ---
       MyWebSearch.com/ All Other        275             303          10%
       --------------------------        ---             ---         ---
  Fox Interactive Media                  603             569          -6%
  ---------------------                  ---             ---         ---
      MySpace Sites                      596             562          -6%
      -------------                      ---             ---         ---
      All Other                            7               7           0%
      ---------                          ---             ---         ---
  Facebook.com                           270             324          20%
  ------------                           ---             ---         ---
  Amazon Sites                           197             216          10%
  ------------                           ---             ---         ---
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