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comScore December 2009 Search Engine Rankings

comScore, Inc. has recently updated its monthly comScore qSearch analysis of the United States search marketplace. In December 2009, Americans conducted 14.7 billion core searches, with Google Sites accounting for 65.7 percent search market share, virtually unchanged from 65.6 percent in November. Microsoft Sites grabbed 10.7 percent market share, up 0.4 percentage points versus November.

Here’s the actual numbers as released by comScore:

December 2009 U.S. Core Search Rankings

  comScore Core Search Report*
  December 2009 vs. November 2009
  Total U.S. - Home/Work/University Locations
  Source: comScore qSearch
  ------------------------
  Core Search Entity              Share of Searches (%)
  ------------------              ---------------------
                           Nov-09       Dec-09    Point Change
                           ------       ------    ------------
                                                   Dec-09 vs.
                                                      Nov-09
                                                   ----------
  Total Core Search           100.0%       100.0%          N/A
  -----------------           -----        -----           ---
  Google Sites                 65.6%        65.7%          0.1
  ------------                 ----         ----           ---
  Yahoo! Sites                 17.5%        17.3%         -0.2
  ------------                 ----         ----          ----
  Microsoft Sites              10.3%        10.7%          0.4
  ---------------              ----         ----           ---
  Ask Network                   3.8%         3.7%         -0.1
  -----------                   ---          ---          ----
  AOL LLC Network               2.8%         2.6%         -0.2
  ---------------               ---          ---          ----

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

Here’s the comScore comparison between December 2009 and November 2009:

  comScore Core Search Report*
  December 2009 vs. November 2009
  Total U.S. - Home/Work/University Locations
  Source: comScore qSearch
  ------------------------
  Core Search Entity               Search Queries (MM)
  ------------------               -------------------
                                                     Percent
                           Nov-09       Dec-09        Change
                           ------       ------       -------
                                                   Dec-09 vs.
                                                      Nov-09
                                                   ----------
  Total Core Search          14,445       14,737             2%
  -----------------          ------       ------           ---
  Google Sites                9,479        9,688             2%
  ------------                -----        -----           ---
  Yahoo! Sites                2,534        2,544             0%
  ------------                -----        -----           ---
  Microsoft Sites             1,483        1,576             6%
  ---------------             -----        -----           ---
  Ask Network                   548          545            -1%
  -----------                   ---          ---           ---
  AOL LLC                       401          383            -4%
  -------                       ---          ---           ---

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

In the December 2009, Google had the most searches overall, with more than 14.0 billion search queries. Yahoo! had 2.6 billion queries, and Microsoft’s sites, including Bing.com, had 1.6 billion searches. According to comScore, “Bing experienced large growth during the month with a 6-percent increase in query volume to nearly 1.4 billion searches. eBay and Amazon Sites experienced gains in December as retail search activity picked up during the holiday season.”

  comScore Expanded Search Query Report
  December 2009 vs. November 2009
  Total U.S. - Home/Work/University Locations
  Source: comScore qSearch
  ------------------------
                                        Search Queries (MM)
                                        -------------------
                                                           Percent
                                                           Change
                                                           Dec-09
                                                           vs. Nov-
  Expanded Search Entity           Nov-09       Dec-09       09
  ----------------------           ------       ------     --------
  Total Internet                   22,280       22,741           2%
  --------------                   ------       ------         ---
  Google Sites                     13,751       14,019           2%
  ------------                     ------       ------         ---
      Google                        9,878       10,101           2%
      ------                        -----       ------         ---
      YouTube/All Other             3,873        3,918           1%
      -----------------             -----        -----         ---
  Yahoo! Sites                      2,622        2,629           0%
  ------------                      -----        -----         ---
      Yahoo!                        2,599        2,605           0%
      ------                        -----        -----         ---
      All Other                        23           24           4%
      ---------                       ---          ---         ---
  Microsoft Sites                   1,521        1,620           7%
  ---------------                   -----        -----         ---
      Bing                          1,324        1,399           6%
      ----                          -----        -----         ---
      Microsoft/All Other             197          221          12%
  -------------------                 ---          ---         ---
  Ask Network                         715          696          -3%
  -----------                         ---          ---         ---
      ASK.COM                         348          332          -5%
      -------                         ---          ---         ---
      MyWebSearch.com/ All
       Other                          367          364          -1%
      --------------------            ---          ---         ---
  eBay                                635          680           7%
  ----                                ---          ---         ---
  AOL LLC                             611          588          -4%
  -------                             ---          ---         ---
      AOL Search Network              349          325          -7%
      ------------------              ---          ---         ---
      MapQuest/All Other              262          263           0%
      ------------------              ---          ---         ---
  craigslist, inc.                    568          583           3%
  ----------------                    ---          ---         ---
  Fox Interactive Media               447          424          -5%
  ---------------------               ---          ---         ---
      MySpace Sites                   439          416          -5%
      -------------                   ---          ---         ---
      All Other                         8            8           0%
      ---------                       ---          ---         ---
  Facebook.com                        354          351          -1%
  ------------                        ---          ---         ---
  Amazon Sites                        250          302          21%
  ------------                        ---          ---         ---
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