Bill Hartzer

comScore April 2011 Search Engine Rankings

Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing.

comScore, Inc. (NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 65.4 percent of search queries conducted.

Google Sites led the U.S. explicit core search market in April with 65.4 percent market share, followed by Yahoo! Sites with 15.9 percent (up 0.2 percentage points) and Microsoft Sites with 14.1 percent (up 0.2 percentage points). Ask Network accounted for 3.0 percent of explicit core searches, followed by AOL, Inc. with 1.5 percent.

Here are the actual numbers, as released by comScore:

More than 16.2 billion explicit core searches were conducted in April. Google Sites ranked first with 10.7 billion searches, followed by Yahoo! Sites with 2.6 billion, Microsoft Sites with 2.3 billion, Ask Network with 491 million and AOL, Inc. with 248 million.

Google Sites accounted for 64.2 percent of total core search queries conducted (up 0.1 percentage points), followed by Yahoo! Sites with 17.9 percent and Microsoft Sites with 13.8 percent (up 0.2 percentage points). Ask Network comprised 2.7 percent of total search queries, followed by AOL, Inc. with 1.4 percent.

In order to accurately represent the continued evolution of the search landscape, comScore is providing insight into the share of algorithmic explicit searches that are powered by Google and Bing, and branded as such to the consumer. Google’s “powered by” share is composed of searches conducted at Google entities, as well as branded searches at AOL and Ask. Bing’s “powered by” share is composed of searches conducted at Microsoft entities as well as branded Yahoo! entities.

In April, 67.8 percent of searches carried organic search results from Google, while 26.5 percent of searches were powered by Bing organic results.

source:comScore

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