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Newfold Digital Acquires Yoast

Yoast joins Newfold Digital

Newfold Digital has acquired Yoast, the WordPress SEO Plugin. Yoast is currently installed in at least 12 million websites worldwide. Newfold Digital is a leading web presence solutions provider, and their brands include Bluehost, CrazyDomains, HostGator, Network Solutions,,, and others. I use the Yoast WordPress plugin on this site, as well as many other sites and client sites that I work on.

Yoast will continue to provide it’s WordPress SEO plugin, and all of the Yoast employees will join Newfold Digital, including the leadership team and Joost de Valk.

In a blog post, Marieke van de Rakt, the CEO of Yoast, wrote about the acquisition:

Big news for Yoast! We’re so incredibly happy to announce that we are joining Newfold Digital. Joining forces with this leading web presence solutions provider will enable Yoast to take SEO for everyone to the next level! We look forward to new possibilities to help even more people to improve their SEO. We believe that our joint forces will help us to expand new possibilities across many platforms.

Joost de Valk founded Yoast in 2010.

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