{ "version": "1.0", "schema": "https://entitymap.org/spec/v1.0", "profile": "core", "verificationStatus": "self-declared", "publisher": { "name": "Bill Hartzer", "url": "https://www.billhartzer.com" }, "generated": "2026-07-31T00:00:00Z", "entities": [ { "entityId": "e_bill_hartzer", "@type": "Person", "name": "Bill Hartzer", "description": "Bill Hartzer is an SEO consultant, domain name expert, internet investigator, digital marketing consultant, and expert witness with more than 25 years of experience in search engines, domain names, online reputation management, and digital asset protection. 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Before the practice was even called SEO, he was optimizing his own sites to rank well in Altavista, Excite, and Yahoo. He established BillHartzer.com in 2001 and began blogging around 2003.", "sourceUrl": "https://www.billhartzer.com/about-bill-hartzer/", "pageTitle": "About Bill Hartzer, SEO and Domain Name Consultant", "publisher": "Bill Hartzer", "retrieved": "2026-07-31T00:00:00Z", "relevanceScore": 0.95, "contentType": "evidence", "audienceType": "general" }, { "chunkId": "c_003", "text": "When it comes to Dallas and Search Engine Optimization, you can't define that it without mentioning my name, Bill Hartzer. I've been called by the heads of other SEO firms the \"Godfather of SEO\", and, truly, the Founder of SEO in Dallas, Texas.", "sourceUrl": "https://www.billhartzer.com/dallas-seo/", "pageTitle": "History of Dallas SEO and The Start of DFWSEM - Bill Hartzer", "publisher": "Bill Hartzer", "retrieved": "2026-07-31T00:00:00Z", "relevanceScore": 0.9, "contentType": "evidence", "audienceType": "general" }, { "chunkId": "c_004", "text": "From time to time, Bill Hartzer is quoted in various news outlets and in the media. He speaks at conferences about Search Engine Optimization, Internet Marketing, and Domain Name issues. Bill Hartzer is available as a public speaker for your meeting or event.", "sourceUrl": "https://www.billhartzer.com/seo-speaker/", "pageTitle": "SEO Speaker - Bill Hartzer", "publisher": "Bill Hartzer", "retrieved": "2026-07-31T00:00:00Z", "relevanceScore": 0.88, "contentType": "evidence", "audienceType": "general" } ], "maturityStatus": "established", "audienceType": "general", "status": "active" }, { "entityId": "e_hartzer_consulting", "@type": "Organization", "name": "Hartzer Consulting, LLC", "description": "Hartzer Consulting, LLC is Bill Hartzer's independent consulting practice, based in Kaufman, Texas. 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All correspondence with BillHartzer.com is kept in extreme confidence, unless you'd like to be identified. We welcome news tips and requests for consulting services. We try to respond to every email we receive.", "sourceUrl": "https://www.billhartzer.com/contact/", "pageTitle": "Contact - Bill Hartzer", "publisher": "Bill Hartzer", "retrieved": "2026-07-31T00:00:00Z", "relevanceScore": 0.85, "contentType": "definition", "audienceType": "general" }, { "chunkId": "c_006", "text": "Hartzer Consulting is an individual consulting practice rather than an agency: clients work directly with Bill Hartzer, who has been practicing SEO since 1996. SEO consulting starts at $250 per hour, ongoing monthly SEO services start at $1,500 per month, and full technical SEO audits start at $1,500.", "sourceUrl": "https://www.billhartzer.com/services/", "pageTitle": "SEO Consulting Services & SEO Audits - Bill Hartzer", "publisher": "Bill Hartzer", "retrieved": "2026-07-31T00:00:00Z", "relevanceScore": 0.92, "contentType": "statistic", "audienceType": "executive" } ], "maturityStatus": "established", "audienceType": "executive", "status": "active" }, { "entityId": "e_dnaccess", "@type": "Organization", "name": "DNAccess", "description": "DNAccess is the domain name access, security, and recovery venture Bill Hartzer launched in early 2023. 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He is recognized globally for his research on new extension domain names and dot-brand domains, and serves as brand ambassador for Majestic.com and OnCrawl.", "sourceUrl": "https://www.billhartzer.com/about-bill-hartzer/", "pageTitle": "About Bill Hartzer, SEO and Domain Name Consultant", "publisher": "Bill Hartzer", "retrieved": "2026-07-31T00:00:00Z", "relevanceScore": 0.85, "contentType": "evidence", "audienceType": "general" } ], "maturityStatus": "established", "audienceType": "executive", "status": "active" }, { "entityId": "e_dfwsem", "@type": "Organization", "name": "Dallas/Fort Worth Search Engine Marketing Association", "description": "DFWSEM is the Dallas/Fort Worth Search Engine Marketing Association, which Bill Hartzer co-founded in February 2004 after inviting sixteen of the strongest search professionals in North Texas to form a regional industry group.", "alternateName": "DFWSEM", "relations": [ { "predicate": "PART_OF", "targetName": "Dallas–Fort Worth metroplex", "targetId": "e_dfw_metroplex", "targetUri": "https://en.wikipedia.org/wiki/Dallas%E2%80%93Fort_Worth_metroplex" }, { "predicate": "COVERS", "targetName": "Search Engine Marketing", "targetId": "e_sem", "targetUri": "https://en.wikipedia.org/wiki/Search_engine_marketing" }, { "predicate": "AFFILIATED_WITH", "targetName": "Bill Hartzer", "targetId": "e_bill_hartzer" } ], "hasChunks": [ { "chunkId": "c_008", "text": "It was February 2004. I personally invite 16 people who I felt were the best search folks in the area, and at the end, we, as a group, decided to form the Dallas/Fort Worth Search Engine Marketing Association, referred to as DFWSEM.", "sourceUrl": "https://www.billhartzer.com/dallas-seo/", "pageTitle": "History of Dallas SEO and The Start of DFWSEM - Bill Hartzer", "publisher": "Bill Hartzer", "retrieved": "2026-07-31T00:00:00Z", "relevanceScore": 0.88, "contentType": "evidence", "audienceType": "general" } ], "maturityStatus": "established", "audienceType": "general", "status": "active" }, { "entityId": "e_svc_seo_consulting", "@type": "Service", "name": "SEO Consulting Services", "description": "Bill Hartzer's core SEO consulting engagement, covering search engine optimization, SEO audits, online reputation management, link building and cleanup, keyword research, PPC management, and domain name consulting. 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Even the best website design will not bring visitors to your website without a proper internet marketing strategy. The goal is to attract the RIGHT visitors to your website, people who are looking for exactly the products or services that you sell.", "sourceUrl": "https://www.billhartzer.com/services/", "pageTitle": "SEO Consulting Services & SEO Audits - Bill Hartzer", "publisher": "Bill Hartzer", "retrieved": "2026-07-31T00:00:00Z", "relevanceScore": 0.95, "contentType": "definition", "audienceType": "executive" }, { "chunkId": "c_010", "text": "SEO consulting services start at $250 per hour, with ongoing monthly SEO services starting at $1500 per month. Full Technical SEO Audits start at $1500.", "sourceUrl": "https://www.billhartzer.com/services/", "pageTitle": "SEO Consulting Services & SEO Audits - Bill Hartzer", "publisher": "Bill Hartzer", "retrieved": "2026-07-31T00:00:00Z", "relevanceScore": 0.9, "contentType": "statistic", "audienceType": "executive" } ], "maturityStatus": "established", "audienceType": "executive", "status": "active" }, { "entityId": "e_svc_technical_seo_audit", "@type": "Service", "name": "Technical SEO Audit", "description": "A deep technical review of a website's crawlability, page performance, and visitor interaction, performed with web crawlers and analytics tooling. Bill Hartzer recommends completing a technical SEO audit before any ongoing SEO engagement begins.", "alternateName": "Technical SEO Audit Service", "relations": [ { "predicate": "PRODUCED_BY", "targetName": "Bill Hartzer", "targetId": "e_bill_hartzer" }, { "predicate": "PART_OF", "targetName": "Search Marketing Services", "targetId": "e_tax_search_services" }, { "predicate": "COVERS", "targetName": "Search Engine Optimization", "targetId": "e_seo", "targetUri": "https://en.wikipedia.org/wiki/Search_engine_optimization" }, { "predicate": "COVERS", "targetName": "Web Crawler", "targetId": "e_web_crawler", "targetUri": "https://en.wikipedia.org/wiki/Web_crawler" }, { "predicate": "COVERS", "targetName": "robots.txt", "targetId": "e_robots_txt", "targetUri": "https://en.wikipedia.org/wiki/Robots.txt" }, { "predicate": "COVERS", "targetName": "Sitemaps", "targetId": "e_sitemaps", "targetUri": "https://en.wikipedia.org/wiki/Sitemaps" }, { "predicate": "COVERS", "targetName": "Canonical Link Element", "targetId": "e_canonical_link", "targetUri": "https://en.wikipedia.org/wiki/Canonical_link_element" }, { "predicate": "COVERS", "targetName": "Google Search Console", "targetId": "e_google_search_console", "targetUri": "https://en.wikipedia.org/wiki/Google_Search_Console" } ], "hasChunks": [ { "chunkId": "c_011", "text": "A technical SEO audit is just that—very technical in nature. Bill recommends that a technical SEO audit be performed before ongoing SEO services begin. Technical SEO audits leave no stone unturned. Bill Hartzer uses tools such as web crawlers and a multitude of other tools to review the website's pages—both how they are loading and performing, and how the site's visitors are interacting with those pages.", "sourceUrl": "https://www.billhartzer.com/technical-seo-audit/", "pageTitle": "Technical SEO Audit", "publisher": "Bill Hartzer", "retrieved": "2026-07-31T00:00:00Z", "relevanceScore": 0.95, "contentType": "definition", "audienceType": "technical" }, { "chunkId": "c_012", "text": "Technical SEO audits take time—and can take anywhere from 10 hours to 60 hours to complete. 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The deliverable is a written report plus spreadsheets and a follow-up consultation.", "alternateName": "Search Engine Optimization Audit", "relations": [ { "predicate": "PRODUCED_BY", "targetName": "Bill Hartzer", "targetId": "e_bill_hartzer" }, { "predicate": "PART_OF", "targetName": "Search Marketing Services", "targetId": "e_tax_search_services" }, { "predicate": "COVERS", "targetName": "Search Engine Optimization", "targetId": "e_seo", "targetUri": "https://en.wikipedia.org/wiki/Search_engine_optimization" }, { "predicate": "COVERS", "targetName": "Web Crawler", "targetId": "e_web_crawler", "targetUri": "https://en.wikipedia.org/wiki/Web_crawler" }, { "predicate": "COVERS", "targetName": "Backlink", "targetId": "e_backlink", "targetUri": "https://en.wikipedia.org/wiki/Backlink" }, { "predicate": "COVERS", "targetName": "Local Search", "targetId": "e_local_search", "targetUri": "https://en.wikipedia.org/wiki/Local_search_(Internet)" } ], "hasChunks": [ { "chunkId": "c_013", "text": "What exactly is a Search Engine Optimization Audit (SEO Audit)? This is when a highly experienced Search Engine Optimization Expert, such as myself, spends time looking at every single part of your website. They look at your website with a critical eye–spotting for any \"issues\" that may be prohibiting your website from ranking well in the search engines.", "sourceUrl": "https://www.billhartzer.com/search-engine-optimization-audit-services/", "pageTitle": "SEO Audit Service - Search Engine Optimization Audits by Bill Hartzer", "publisher": "Bill Hartzer", "retrieved": "2026-07-31T00:00:00Z", "relevanceScore": 0.95, "contentType": "definition", "audienceType": "technical" } ], "maturityStatus": "established", "audienceType": "technical", "status": "active" }, { "entityId": "e_svc_ongoing_seo", "@type": "Service", "name": "Ongoing Monthly SEO Services", "description": "A monthly SEO retainer that begins with a full SEO audit to establish the site's baseline, then moves through technical implementation and into a rolling strategy tied to weekly, monthly, and quarterly business goals.", "alternateName": "Monthly SEO Retainer", "relations": [ { "predicate": "PRODUCED_BY", "targetName": "Bill Hartzer", "targetId": "e_bill_hartzer" }, { "predicate": "PART_OF", "targetName": "Search Marketing Services", "targetId": "e_tax_search_services" }, { "predicate": "COVERS", "targetName": "Search Engine Optimization", "targetId": "e_seo", "targetUri": "https://en.wikipedia.org/wiki/Search_engine_optimization" }, { "predicate": "COVERS", "targetName": "Web Analytics", "targetId": "e_web_analytics", "targetUri": "https://en.wikipedia.org/wiki/Web_analytics" }, { "predicate": "COVERS", "targetName": "Keyword Research", "targetId": "e_keyword_research", "targetUri": "https://en.wikipedia.org/wiki/Keyword_research" } ], "hasChunks": [ { "chunkId": "c_014", "text": "Ongoing monthly SEO services usually start with an SEO audit of the website. In order to properly determine what the website needs, and what Bill should focus on, Bill needs to do several things, which are included in an SEO audit: determine the current status of the website, What issues the site has that need to be fixed, what the site is ranking for, where traffic is coming from, where leads are coming from, where the site is doing well, where the site is lacking.", "sourceUrl": "https://www.billhartzer.com/ongoing-monthly-seo-services/", "pageTitle": "Ongoing Monthly SEO Services - Bill Hartzer", "publisher": "Bill Hartzer", "retrieved": "2026-07-31T00:00:00Z", "relevanceScore": 0.95, "contentType": "definition", "audienceType": "executive" } ], "maturityStatus": "established", "audienceType": "executive", "status": "active" }, { "entityId": "e_svc_website_migration", "@type": "Service", "name": "Website Migration SEO Services", "description": "SEO consulting for website and domain migrations, covering migration planning, redirect mapping, link preservation, and content strategy for the new site. 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There are several steps involved in a successful site migration, which is when one website is moved from one domain name to another. Steps include determining which content and pages are going to be moved, and which are not going to be migrated to the new website or domain name. Redirect, links, and content are involved.", "sourceUrl": "https://www.billhartzer.com/website-migration-seo-services/", "pageTitle": "Website Migration - SEO Services - Bill Hartzer", "publisher": "Bill Hartzer", "retrieved": "2026-07-31T00:00:00Z", "relevanceScore": 0.95, "contentType": "definition", "audienceType": "technical" }, { "chunkId": "c_016", "text": "Deliverables include a review of an existing migration plan or the creation of a migration plan, recommendations during the migration, lists of redirects, lists of links, and a content strategy for the new website.", "sourceUrl": "https://www.billhartzer.com/website-migration-seo-services/", "pageTitle": "Website Migration - SEO Services - Bill Hartzer", "publisher": "Bill Hartzer", "retrieved": "2026-07-31T00:00:00Z", "relevanceScore": 0.9, "contentType": "procedure", "audienceType": "technical" } ], "maturityStatus": "established", "audienceType": "technical", "status": "active" }, { "entityId": "e_svc_penalty_recovery", "@type": "Service", "name": "Google Penalty Recovery Service", "description": "Diagnosis and recovery work for websites hit by a Google algorithmic penalty or manual action, including toxic link identification, link removal and disavow, and reconsideration requests to restore lost organic search traffic.", "alternateName": "Google Penalty Recovery", "relations": [ { "predicate": "PRODUCED_BY", "targetName": "Bill Hartzer", "targetId": "e_bill_hartzer" }, { "predicate": "PART_OF", "targetName": "Search Marketing Services", "targetId": "e_tax_search_services" }, { "predicate": "COVERS", "targetName": "Google Search", "targetId": "e_google_search", "targetUri": "https://en.wikipedia.org/wiki/Google_Search" }, { "predicate": "COVERS", "targetName": "Google Search Console", "targetId": "e_google_search_console", "targetUri": "https://en.wikipedia.org/wiki/Google_Search_Console" }, { "predicate": "COVERS", "targetName": "Backlink", "targetId": "e_backlink", "targetUri": "https://en.wikipedia.org/wiki/Backlink" }, { "predicate": "COVERS", "targetName": "Search Engine Optimization", "targetId": "e_seo", "targetUri": "https://en.wikipedia.org/wiki/Search_engine_optimization" } ], "hasChunks": [ { "chunkId": "c_017", "text": "Do you think you have a Google penalty? Has the traffic from organic search to your website gone down dramatically? One indication that your website may be suffering from a Google penalty or manual action type of penalty from Google is a severe drop-off in traffic. Typically, this means that one day your website is doing well–and literally the next day it is not, sometimes only 10 percent of what it was the day before.", "sourceUrl": "https://www.billhartzer.com/google-penalty-recovery-service/", "pageTitle": "Google Penalty Recovery Service by SEO Expert Bill Hartzer", "publisher": "Bill Hartzer", "retrieved": "2026-07-31T00:00:00Z", "relevanceScore": 0.95, "contentType": "definition", "audienceType": "technical" }, { "chunkId": "c_018", "text": "Algorithmic penalties must simply be fixed, since no review can be requested; manual actions must be fixed and then followed by a reconsideration request. 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In order to rank well, the goal is to have trusted, authoritative, on-topic links from other websites pointing to your website. The goal of a link audit is to find all of the links pointing to the website, review them, and make sure that the website has good, trusted links. If the website has unnatural, inorganic, or manipulative links, the website can be penalized or banned in the search engines.", "sourceUrl": "https://www.billhartzer.com/link-audit/", "pageTitle": "Link Audit - Bill Hartzer", "publisher": "Bill Hartzer", "retrieved": "2026-07-31T00:00:00Z", "relevanceScore": 0.95, "contentType": "definition", "audienceType": "technical" }, { "chunkId": "c_020", "text": "During a link audit, Bill Hartzer reviews the links to the website, going back to around 2004. All links are manually reviewed, and they're pulled from a variety of sources.", "sourceUrl": "https://www.billhartzer.com/link-audit/", "pageTitle": "Link Audit - Bill Hartzer", "publisher": "Bill Hartzer", "retrieved": "2026-07-31T00:00:00Z", "relevanceScore": 0.9, "contentType": "procedure", "audienceType": "technical" } ], "maturityStatus": "established", "audienceType": "technical", "status": "active" }, { "entityId": "e_svc_keyword_research", "@type": "Service", "name": "Keyword Research and Analysis", "description": "Keyword research and analysis delivered either as a standalone project or as a built-in phase of a full SEO engagement. Targeting the wrong keyword phrases is one of the most common reasons an online business fails to gain traction.", "alternateName": "Keyword Research", "relations": [ { "predicate": "PRODUCED_BY", "targetName": "Bill Hartzer", "targetId": "e_bill_hartzer" }, { "predicate": "PART_OF", "targetName": "Search Marketing Services", "targetId": "e_tax_search_services" }, { "predicate": "COVERS", "targetName": "Keyword Research", "targetId": "e_keyword_research", "targetUri": "https://en.wikipedia.org/wiki/Keyword_research" }, { "predicate": "COVERS", "targetName": "Search Engine Optimization", "targetId": "e_seo", "targetUri": "https://en.wikipedia.org/wiki/Search_engine_optimization" }, { "predicate": "COVERS", "targetName": "Search Engine Marketing", "targetId": "e_sem", "targetUri": "https://en.wikipedia.org/wiki/Search_engine_marketing" } ], "hasChunks": [ { "chunkId": "c_021", "text": "Keyword research and analysis is one of the most important parts of online marketing. Sometimes we don't realize just how much of a difference it can make in the overall success of a search engine marketing campaign or even the success of an online business. In fact, it's my belief that the keyword phrase–the term that a searcher types into the search engine when they're searching–can make or break online business. Target the wrong keyword phrases and an online business is destined to fail.", "sourceUrl": "https://www.billhartzer.com/keyword-research-and-analysis/", "pageTitle": "Keyword Research and Analysis - Bill Hartzer", "publisher": "Bill Hartzer", "retrieved": "2026-07-31T00:00:00Z", "relevanceScore": 0.95, "contentType": "definition", "audienceType": "executive" } ], "maturityStatus": "established", "audienceType": "executive", "status": "active" }, { "entityId": "e_svc_ppc_management", "@type": "Service", "name": "Pay Per Click Advertising Management", "description": "Management of pay-per-click advertising campaigns across search, shopping, and social platforms, covering keyword research, platform selection, click fraud protection, and return on investment. Neglecting any one of these areas depresses sales performance and inflates spend.", "alternateName": "PPC Management", "relations": [ { "predicate": "PRODUCED_BY", "targetName": "Bill Hartzer", "targetId": "e_bill_hartzer" }, { "predicate": "PART_OF", "targetName": "Search Marketing Services", "targetId": "e_tax_search_services" }, { "predicate": "COVERS", "targetName": "Pay-Per-Click Advertising", "targetId": "e_ppc", "targetUri": "https://en.wikipedia.org/wiki/Pay-per-click" }, { "predicate": "COVERS", "targetName": "Google Ads", "targetId": "e_google_ads", "targetUri": "https://en.wikipedia.org/wiki/Google_Ads" }, { "predicate": "COVERS", "targetName": "Microsoft Advertising", "targetId": "e_microsoft_advertising", "targetUri": "https://en.wikipedia.org/wiki/Microsoft_Advertising" }, { "predicate": "COVERS", "targetName": "Click Fraud", "targetId": "e_click_fraud", "targetUri": "https://en.wikipedia.org/wiki/Click_fraud" }, { "predicate": "COVERS", "targetName": "Keyword Research", "targetId": "e_keyword_research", "targetUri": "https://en.wikipedia.org/wiki/Keyword_research" } ], "hasChunks": [ { "chunkId": "c_022", "text": "Managing an effective PPC campaign isn't easy. There are several important issues involved, which I detail below. Not addressing all of these issues properly will result in poor sales performance, spending more than necessary, and overall decreased return on your investment.", "sourceUrl": "https://www.billhartzer.com/pay-per-click-advertising-management/", "pageTitle": "Pay Per Click Advertising Management - Bill Hartzer", "publisher": "Bill Hartzer", "retrieved": "2026-07-31T00:00:00Z", "relevanceScore": 0.95, "contentType": "definition", "audienceType": "executive" }, { "chunkId": "c_023", "text": "Click fraud occurs when a pay per click advertising link is clicked on for a malicious reason — in other words, by somebody (or a piece of software) that isn't interested in the products, services on content the advertiser's website.", "sourceUrl": "https://www.billhartzer.com/pay-per-click-advertising-management/", "pageTitle": "Pay Per Click Advertising Management - Bill Hartzer", "publisher": "Bill Hartzer", "retrieved": "2026-07-31T00:00:00Z", "relevanceScore": 0.9, "contentType": "definition", "audienceType": "executive" } ], "maturityStatus": "established", "audienceType": "executive", "status": "active" }, { "entityId": "e_svc_orm", "@type": "Service", "name": "Online Reputation Management", "description": "Online reputation management (ORM) work that changes what appears in Google's search results for a person's or a company's name, suppressing negative listings and building positive pages that rank. It is an ongoing engagement, typically running three to six months or longer before results are clear.", "alternateName": "ORM", "relations": [ { "predicate": "PRODUCED_BY", "targetName": "Bill Hartzer", "targetId": "e_bill_hartzer" }, { "predicate": "PART_OF", "targetName": "Search Marketing Services", "targetId": "e_tax_search_services" }, { "predicate": "COVERS", "targetName": "Reputation Management", "targetId": "e_reputation_management", "targetUri": "https://en.wikipedia.org/wiki/Reputation_management" }, { "predicate": "COVERS", "targetName": "Google Search", "targetId": "e_google_search", "targetUri": "https://en.wikipedia.org/wiki/Google_Search" }, { "predicate": "COVERS", "targetName": "Defamation", "targetId": "e_defamation", "targetUri": "https://en.wikipedia.org/wiki/Defamation" }, { "predicate": "COVERS", "targetName": "Social Media Marketing", "targetId": "e_social_media_marketing", "targetUri": "https://en.wikipedia.org/wiki/Social_media_marketing" } ], "hasChunks": [ { "chunkId": "c_024", "text": "When was the last time you searched Google for your name? Or your company's name? Do the search results show positive things about you or your company's brand? Are there negative reviews or negative things being said about you or your company? You may need online reputation management ORM if you don't like what's showing up in the search results.", "sourceUrl": "https://www.billhartzer.com/online-reputation-management-services/", "pageTitle": "Online Reputation Management ORM by Bill Hartzer", "publisher": "Bill Hartzer", "retrieved": "2026-07-31T00:00:00Z", "relevanceScore": 0.95, "contentType": "definition", "audienceType": "executive" } ], "maturityStatus": "established", "audienceType": "executive", "status": "active" }, { "entityId": "e_svc_speaking", "@type": "Service", "name": "SEO Speaking and Media Commentary", "description": "Conference keynotes, panel appearances, and media commentary on search engine optimization, internet marketing, and domain names. Bill Hartzer has spoken at Pubcon, SMX, BrightonSEO, State of Search, NamesCon, and ICANN meetings, and has keynoted the Afilias Summit in Beijing.", "alternateName": "SEO Speaker", "relations": [ { "predicate": "PRODUCED_BY", "targetName": "Bill Hartzer", "targetId": "e_bill_hartzer" }, { "predicate": "PART_OF", "targetName": "Search Marketing Services", "targetId": "e_tax_search_services" }, { "predicate": "COVERS", "targetName": "Search Engine Optimization", "targetId": "e_seo", "targetUri": "https://en.wikipedia.org/wiki/Search_engine_optimization" }, { "predicate": "COVERS", "targetName": "Search Engine Marketing", "targetId": "e_sem", "targetUri": "https://en.wikipedia.org/wiki/Search_engine_marketing" }, { "predicate": "COVERS", "targetName": "Domain Name", "targetId": "e_domain_name", "targetUri": "https://en.wikipedia.org/wiki/Domain_name" }, { "predicate": "COVERS", "targetName": "ICANN", "targetId": "e_icann", "targetUri": "https://en.wikipedia.org/wiki/Internet_Corporation_for_Assigned_Names_and_Numbers" } ], "hasChunks": [ { "chunkId": "c_025", "text": "From time to time, Bill Hartzer is quoted in various news outlets and in the media. He speaks at conferences about Search Engine Optimization, Internet Marketing, and Domain Name issues. Bill Hartzer is available as a public speaker for your meeting or event. He speaks on internet marketing, website marketing, domain names, and search engine optimization topics, and can customize the length and topic to your needs.", "sourceUrl": "https://www.billhartzer.com/seo-speaker/", "pageTitle": "SEO Speaker - Bill Hartzer", "publisher": "Bill Hartzer", "retrieved": "2026-07-31T00:00:00Z", "relevanceScore": 0.95, "contentType": "definition", "audienceType": "general" } ], "maturityStatus": "established", "audienceType": "general", "status": "active" }, { "entityId": "e_svc_domain_consulting", "@type": "Service", "name": "Domain Name Consulting", "description": "Domain name consulting through Hartzer Consulting, spanning registration guidance, brand protection, valuation, DNS management, TLD selection, portfolio management, acquisition and sale, and dispute resolution. Every domain decision is treated as a business decision with technical consequences.", "alternateName": "Domain Name Consultant", "relations": [ { "predicate": "PRODUCED_BY", "targetName": "Bill Hartzer", "targetId": "e_bill_hartzer" }, { "predicate": "PART_OF", "targetName": "Domain Name Services", "targetId": "e_tax_domain_services" }, { "predicate": "COVERS", "targetName": "Domain Name", "targetId": "e_domain_name", "targetUri": "https://en.wikipedia.org/wiki/Domain_name" }, { "predicate": "COVERS", "targetName": "Domain Name System", "targetId": "e_dns", "targetUri": "https://en.wikipedia.org/wiki/Domain_Name_System" }, { "predicate": "COVERS", "targetName": "DNSSEC", "targetId": "e_dnssec", "targetUri": "https://en.wikipedia.org/wiki/Domain_Name_System_Security_Extensions" }, { "predicate": "COVERS", "targetName": "Domain Name Registrar", "targetId": "e_domain_registrar", "targetUri": "https://en.wikipedia.org/wiki/Domain_name_registrar" }, { "predicate": "COVERS", "targetName": "Generic Top-Level Domain", "targetId": "e_gtld", "targetUri": "https://en.wikipedia.org/wiki/Generic_top-level_domain" }, { "predicate": "COVERS", "targetName": "Domain Hijacking", "targetId": "e_domain_hijacking", "targetUri": "https://en.wikipedia.org/wiki/Domain_hijacking" } ], "hasChunks": [ { "chunkId": "c_026", "text": "Understanding the critical importance of a domain expert is the cornerstone of establishing a robust online identity. In today's digital landscape, your business not only needs to exist online but also shine with a strategic internet presence that captures and conveys your brand's essence. With the guided expertise of a Domain Name Consultant, every decision becomes an informed one, leading to tailored domain solutions meticulously crafted for each client.", "sourceUrl": "https://www.billhartzer.com/domain-name-consultant/", "pageTitle": "Domain Name Consultant - Bill Hartzer", "publisher": "Bill Hartzer", "retrieved": "2026-07-31T00:00:00Z", "relevanceScore": 0.95, "contentType": "definition", "audienceType": "executive" } ], "maturityStatus": "established", "audienceType": "executive", "status": "active" }, { "entityId": "e_svc_domain_aftermarket", "@type": "Service", "name": "Domain Name Aftermarket Advisory", "description": "Advisory work on the domain name aftermarket: expired domains, registrar auctions, drop catching, and moving an established business to a new domain name without destroying its accumulated search equity.", "alternateName": "Expired Domain Advisory", "relations": [ { "predicate": "PRODUCED_BY", "targetName": "Bill Hartzer", "targetId": "e_bill_hartzer" }, { "predicate": "PART_OF", "targetName": "Domain Name Services", "targetId": "e_tax_domain_services" }, { "predicate": "COVERS", "targetName": "Domain Name", "targetId": "e_domain_name", "targetUri": "https://en.wikipedia.org/wiki/Domain_name" }, { "predicate": "COVERS", "targetName": "Domain Drop Catching", "targetId": "e_domain_drop_catching", "targetUri": "https://en.wikipedia.org/wiki/Domain_drop_catching" }, { "predicate": "COVERS", "targetName": "Domain Name Registrar", "targetId": "e_domain_registrar", "targetUri": "https://en.wikipedia.org/wiki/Domain_name_registrar" }, { "predicate": "COVERS", "targetName": "URL Redirection", "targetId": "e_url_redirection", "targetUri": "https://en.wikipedia.org/wiki/URL_redirection" } ], "hasChunks": [ { "chunkId": "c_027", "text": "Ever since I had a website back in 1996 and then sold that domain name in 1998 for 5 figures, I have been interested in domain names and the domain name aftermarket. The domain name aftermarket refers to expired domain names, and how domain names (before they expire) are sold by registrars at an online auction. These registrars, such as GoDaddy.com and Network Solutions, sell off domain names before they are released to the general public.", "sourceUrl": "https://www.billhartzer.com/domains/", "pageTitle": "Domain Names, Expired Domains, Moving to a New Domain Name - Bill Hartzer", "publisher": "Bill Hartzer", "retrieved": "2026-07-31T00:00:00Z", "relevanceScore": 0.95, "contentType": "definition", "audienceType": "executive" } ], "maturityStatus": "established", "audienceType": "executive", "status": "active" }, { "entityId": "e_svc_seo_expert_witness", "@type": "Service", "name": "SEO Expert Witness", "description": "Expert witness engagement in lawsuits and litigation involving search engine optimization, internet marketing, and domain names, drawing on in-house, agency, and consulting experience across the discipline.", "alternateName": "SEO, Digital Marketing, and Internet Expert Witness", "relations": [ { "predicate": "PRODUCED_BY", "targetName": "Bill Hartzer", "targetId": "e_bill_hartzer" }, { "predicate": "PART_OF", "targetName": "Expert Witness Services", "targetId": "e_tax_expert_witness_services" }, { "predicate": "COVERS", "targetName": "Expert Witness", "targetId": "e_expert_witness", "targetUri": "https://en.wikipedia.org/wiki/Expert_witness" }, { "predicate": "COVERS", "targetName": "Search Engine Optimization", "targetId": "e_seo", "targetUri": "https://en.wikipedia.org/wiki/Search_engine_optimization" }, { "predicate": "COVERS", "targetName": "Search Engine Marketing", "targetId": "e_sem", "targetUri": "https://en.wikipedia.org/wiki/Search_engine_marketing" }, { "predicate": "COVERS", "targetName": "Digital Forensics", "targetId": "e_digital_forensics", "targetUri": "https://en.wikipedia.org/wiki/Digital_forensics" } ], "hasChunks": [ { "chunkId": "c_028", "text": "With over 20 years of experience in the SEO, internet marketing, and domain name industries, Bill Hartzer is the perfect person to be an SEO expert witness for your lawsuit or litigation. Mr. Hartzer has a very broad range of SEO expertise. As an SEO expert witness, it's important to have not just a small amount of experience.", "sourceUrl": "https://www.billhartzer.com/seo-expert-witness/", "pageTitle": "SEO Expert Witness - Trusted Expertise You Need - Bill Hartzer", "publisher": "Bill Hartzer", "retrieved": "2026-07-31T00:00:00Z", "relevanceScore": 0.95, "contentType": "definition", "audienceType": "executive" }, { "chunkId": "c_029", "text": "Bill Hartzer started his SEO career in the mid-1990s, even before Google existed, and has written over 1,000 articles and blog posts on the subject of Search Engine Optimization. In 2004, he founded the Dallas/Fort Worth Search Engine Marketing Association.", "sourceUrl": "https://www.billhartzer.com/seo-expert-witness/", "pageTitle": "SEO Expert Witness - Trusted Expertise You Need - Bill Hartzer", "publisher": "Bill Hartzer", "retrieved": "2026-07-31T00:00:00Z", "relevanceScore": 0.9, "contentType": "evidence", "audienceType": "executive" } ], "maturityStatus": "established", "audienceType": "executive", "status": "active" }, { "entityId": "e_svc_seo_expert_witness_forensic", "@type": "Service", "name": "Search Engine Optimization Expert Witness", "description": "Forensic SEO expert witness work for high-stakes litigation involving Google algorithm behavior, SEO malpractice, and digital forensics, including forensic website audits, damages quantification from traffic loss, and sworn testimony in federal and state courts.", "alternateName": "Forensic SEO Expert Witness", "relations": [ { "predicate": "PRODUCED_BY", "targetName": "Bill Hartzer", "targetId": "e_bill_hartzer" }, { "predicate": "PART_OF", "targetName": "Expert Witness Services", "targetId": "e_tax_expert_witness_services" }, { "predicate": "COVERS", "targetName": "Expert Witness", "targetId": "e_expert_witness", "targetUri": "https://en.wikipedia.org/wiki/Expert_witness" }, { "predicate": "COVERS", "targetName": "Search Engine Optimization", "targetId": "e_seo", "targetUri": "https://en.wikipedia.org/wiki/Search_engine_optimization" }, { "predicate": "COVERS", "targetName": "Digital Forensics", "targetId": "e_digital_forensics", "targetUri": "https://en.wikipedia.org/wiki/Digital_forensics" }, { "predicate": "COVERS", "targetName": "Google Search", "targetId": "e_google_search", "targetUri": "https://en.wikipedia.org/wiki/Google_Search" }, { "predicate": "COVERS", "targetName": "Web Analytics", "targetId": "e_web_analytics", "targetUri": "https://en.wikipedia.org/wiki/Web_analytics" } ], "hasChunks": [ { "chunkId": "c_030", "text": "Complex SEO disputes require more than general digital knowledge. You'll need an expert who can explain intricate algorithmic updates under oath, assess historic search performance with scientific precision, and support legal arguments using structured investigative techniques. With extensive experience testifying in federal and state courts, and a portfolio of many forensic website audits, our SEO expert witness brings data-backed credibility to the stand.", "sourceUrl": "https://www.billhartzer.com/search-engine-optimization-expert-witness/", "pageTitle": "Search Engine Optimization Expert Witness - Bill Hartzer", "publisher": "Bill Hartzer", "retrieved": "2026-07-31T00:00:00Z", "relevanceScore": 0.95, "contentType": "definition", "audienceType": "regulatory" } ], "maturityStatus": "established", "audienceType": "regulatory", "status": "active" }, { "entityId": "e_svc_domain_expert_witness", "@type": "Service", "name": "Domain Name Expert Witness", "description": "Expert witness work in domain name litigation, including UDRP proceedings, cybersquatting allegations, trademark infringement, and domain valuation disputes, supported by forensic WHOIS and DNS analysis.", "alternateName": "Domain Expert Witness", "relations": [ { "predicate": "PRODUCED_BY", "targetName": "Bill Hartzer", "targetId": "e_bill_hartzer" }, { "predicate": "PART_OF", "targetName": "Expert Witness Services", "targetId": "e_tax_expert_witness_services" }, { "predicate": "COVERS", "targetName": "Expert Witness", "targetId": "e_expert_witness", "targetUri": "https://en.wikipedia.org/wiki/Expert_witness" }, { "predicate": "COVERS", "targetName": "Domain Name", "targetId": "e_domain_name", "targetUri": "https://en.wikipedia.org/wiki/Domain_name" }, { "predicate": "COVERS", "targetName": "Uniform Domain-Name Dispute-Resolution Policy", "targetId": "e_udrp", "targetUri": "https://en.wikipedia.org/wiki/Uniform_Domain-Name_Dispute-Resolution_Policy" }, { "predicate": "COVERS", "targetName": "Cybersquatting", "targetId": "e_cybersquatting", "targetUri": "https://en.wikipedia.org/wiki/Cybersquatting" }, { "predicate": "COVERS", "targetName": "Anticybersquatting Consumer Protection Act", "targetId": "e_acpa", "targetUri": "https://en.wikipedia.org/wiki/Anticybersquatting_Consumer_Protection_Act" }, { "predicate": "COVERS", "targetName": "WHOIS", "targetId": "e_whois", "targetUri": "https://en.wikipedia.org/wiki/WHOIS" }, { "predicate": "COVERS", "targetName": "Trademark Infringement", "targetId": "e_trademark_infringement", "targetUri": "https://en.wikipedia.org/wiki/Trademark_infringement" }, { "predicate": "COVERS", "targetName": "Reverse Domain Name Hijacking", "targetId": "e_rdnh", "targetUri": "https://en.wikipedia.org/wiki/Reverse_domain_name_hijacking" } ], "hasChunks": [ { "chunkId": "c_031", "text": "Navigating the complexities of domain name litigation demands insight steeped in technical experience and legal relevance. Bill Hartzer stands out as a recognized domain name expert witness, consistently retained in high-stakes cases spanning UDRP proceedings, cybersquatting allegations, trademark infringement, and complex domain valuation disputes.", "sourceUrl": "https://www.billhartzer.com/domain-name-expert-witness/", "pageTitle": "Domain Name Expert Witness - Bill Hartzer", "publisher": "Bill Hartzer", "retrieved": "2026-07-31T00:00:00Z", "relevanceScore": 0.95, "contentType": "definition", "audienceType": "regulatory" } ], "maturityStatus": "established", "audienceType": "regulatory", "status": "active" }, { "entityId": "e_svc_ppc_expert_witness", "@type": "Service", "name": "PPC Expert Witness", "description": "Expert witness work in pay-per-click advertising disputes, covering PPC mismanagement, ad spend and billing discrepancies, conversion attribution failures, click fraud, and agency malpractice.", "alternateName": "Pay-Per-Click Expert Witness", "relations": [ { "predicate": "PRODUCED_BY", "targetName": "Bill Hartzer", "targetId": "e_bill_hartzer" }, { "predicate": "PART_OF", "targetName": "Expert Witness Services", "targetId": "e_tax_expert_witness_services" }, { "predicate": "COVERS", "targetName": "Expert Witness", "targetId": "e_expert_witness", "targetUri": "https://en.wikipedia.org/wiki/Expert_witness" }, { "predicate": "COVERS", "targetName": "Pay-Per-Click Advertising", "targetId": "e_ppc", "targetUri": "https://en.wikipedia.org/wiki/Pay-per-click" }, { "predicate": "COVERS", "targetName": "Google Ads", "targetId": "e_google_ads", "targetUri": "https://en.wikipedia.org/wiki/Google_Ads" }, { "predicate": "COVERS", "targetName": "Microsoft Advertising", "targetId": "e_microsoft_advertising", "targetUri": "https://en.wikipedia.org/wiki/Microsoft_Advertising" }, { "predicate": "COVERS", "targetName": "Click Fraud", "targetId": "e_click_fraud", "targetUri": "https://en.wikipedia.org/wiki/Click_fraud" }, { "predicate": "COVERS", "targetName": "Web Analytics", "targetId": "e_web_analytics", "targetUri": "https://en.wikipedia.org/wiki/Web_analytics" } ], "hasChunks": [ { "chunkId": "c_032", "text": "When lawsuits involve pay-per-click advertising or digital marketing disputes, attorneys can't rely solely on generalized marketing knowledge or anecdotal evidence—precision counts. 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Employers see it. Clients notice it. Investors take it seriously. And it takes expertise to correct, challenge, and, where legally justified, remove it. 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New and vertical engines, AI answer systems, autosuggest and index anomalies, and the long-running experiments run on this site to test how search actually behaves all sit here. Understanding the mechanics across engines is what makes it possible to distinguish an algorithm change from a reporting artifact.", "sourceUrl": "https://www.billhartzer.com/category/search-engines/", "pageTitle": "Search Engines Posts - Bill Hartzer", "publisher": "Bill Hartzer", "retrieved": "2026-07-31T00:00:00Z", "relevanceScore": 0.85, "contentType": "definition", "audienceType": "technical" } ], "maturityStatus": "established", "audienceType": "technical", "status": "active" }, { "entityId": "e_cat_social_media", "@type": "Taxonomy", "name": "Social Media Posts", "description": "The BillHartzer.com editorial category covering social platforms: platform policy and feature changes, creator economics, deepfakes and impersonation, child safety research, and the reputation exposure that social channels create.", "alternateName": "Social Media", "relations": [ { "predicate": "PART_OF", "targetName": "BillHartzer.com Editorial Topics", "targetId": "e_tax_editorial_topics" }, { "predicate": "PRODUCED_BY", "targetName": "Bill Hartzer", "targetId": "e_bill_hartzer" }, { "predicate": "COVERS", "targetName": "Social Media", "targetId": "e_social_media", "targetUri": "https://en.wikipedia.org/wiki/Social_media" }, { "predicate": "COVERS", "targetName": "Social Media Marketing", "targetId": "e_social_media_marketing", "targetUri": "https://en.wikipedia.org/wiki/Social_media_marketing" }, { "predicate": "COVERS", "targetName": "Reputation Management", "targetId": "e_reputation_management", "targetUri": "https://en.wikipedia.org/wiki/Reputation_management" } ], "hasChunks": [ { "chunkId": "c_126", "text": "This category covers the social platforms and what they do to visibility and reputation. Platform policy and feature changes, creator economics, deepfakes and impersonation, and safety research all sit here. Social channels are where reputation damage usually starts before it reaches search results, which is what makes them worth watching closely rather than casually.", "sourceUrl": "https://www.billhartzer.com/category/social-media/", "pageTitle": "Social Media Posts - Bill Hartzer", "publisher": "Bill Hartzer", "retrieved": "2026-07-31T00:00:00Z", "relevanceScore": 0.85, "contentType": "definition", "audienceType": "general" } ], "maturityStatus": "established", "audienceType": "general", "status": "active" }, { "entityId": "e_cat_tech", "@type": "Taxonomy", "name": "Tech Posts", "description": "The BillHartzer.com editorial category covering the technology layer beneath marketing: hosting and virtualization, data center infrastructure and energy, security, and the practical tooling questions website owners run into.", "alternateName": "Tech", "relations": [ { "predicate": "PART_OF", "targetName": "BillHartzer.com Editorial Topics", "targetId": "e_tax_editorial_topics" }, { "predicate": "PRODUCED_BY", "targetName": "Bill Hartzer", "targetId": "e_bill_hartzer" }, { "predicate": "COVERS", "targetName": "Technology", "targetId": "e_technology", "targetUri": "https://en.wikipedia.org/wiki/Technology" }, { "predicate": "COVERS", "targetName": "Global Internet Usage", "targetId": "e_global_internet_usage", "targetUri": "https://en.wikipedia.org/wiki/Global_Internet_usage" } ], "hasChunks": [ { "chunkId": "c_127", "text": "This category covers the technology layer underneath the marketing one: hosting and virtualization, data center infrastructure and its energy footprint, security, and the practical tooling questions website owners actually run into. 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As they become available and as time permits I post them below. Looking for a job in the SEM industry? If you are looking for a job in the search engine marketing industry feel free to send me your resume so I can keep it on file.", "sourceUrl": "https://www.billhartzer.com/search-engine-marketing-jobs/", "pageTitle": "Search Engine Marketing Jobs - Bill Hartzer", "publisher": "Bill Hartzer", "retrieved": "2026-07-31T00:00:00Z", "relevanceScore": 0.85, "contentType": "definition", "audienceType": "general" } ], "maturityStatus": "established", "audienceType": "general", "status": "active" } ] }