In a strategic move set to revolutionize marketing for credit unions, Solutions Metrix and Rain Local have announced their partnership. This collaboration aims to provide financial institutions with an integrated approach to customer relationship management (CRM) and digital marketing. [Read more…]

In a bold move to enhance its professional skill development offerings, PowerToFly, a trailblazer in talent management for diverse professionals, has acquired Skillcrush, a dynamic education platform focused on technical upskilling. This strategic acquisition is set to empower over 20 million diverse candidate profiles and partner companies, solidifying PowerToFly’s position as a leader in the industry. [Read more…]

In an exciting development for the digital marketing world, CallTrackingMetrics (CTM), a renowned call-tracking and analytics provider, has announced a landmark partnership with SearchKings, a leading search engine marketing agency. This collaboration is not just another partnership; it’s the first of its kind for CTM, officially certifying SearchKings and setting a precedent for future alliances with other agencies. [Read more…]

In a significant move poised to shake up the digital marketing landscape, Pittsburgh-based Level Agency has announced its acquisition of WebMechanix, a renowned digital marketing agency. This merger, backed by private equity firm Dubin Clark, is set to amplify Level Agency’s capabilities in key sectors including B2B, SaaS, and financial services. [Read more…]

Ballantine Digital, a longstanding leader in direct mail production since 1966, is expanding its horizons with the launch of a new website focused on digital marketing services tailored specifically for the B2B manufacturing and industrial sectors. This strategic move aims to empower small to mid-sized technical businesses to enhance their online presence and digital strategies effectively. [Read more…]

In an inspiring display of resilience and strategic foresight, small and medium-sized businesses (SMBs) are showing signs of cautious optimism despite ongoing economic challenges, according to a recent survey conducted by UpSwell Marketing. The 2024 SMB Owner Sentiment Survey, which gathered insights from 545 businesses, highlights how these companies are preparing to face inflation, rising operational costs, and shifting market demands with confidence and adaptability. [Read more…]

In an interesting development for podiatrists and chiropodists seeking to expand their patient base and boost their practice’s profitability, Podiatry Content Connection (PCC) has introduced its latest offering, Practice Builder™. This innovative marketing platform is designed to set new standards in practice growth by integrating advanced technology, expert marketing strategies, and creative solutions. [Read more…]

Webspec, a Des Moines-based digital agency celebrated for its innovative solutions, has announced its latest strategic move: the acquisition of Covenant, a well-regarded Drupal development firm. This union marks a significant expansion in Webspec’s capabilities and client base, reinforcing its position as a leader in the digital services industry. [Read more…]

In a strategic move poised to redefine the landscape of healthcare digital marketing, Wheelhouse DMG, a leading digital marketing agency, has announced the high-profile acquisition of Laura Chase as its new Senior MarTech (Marketing Technology) Strategist. This appointment signals a significant leap forward in the agency’s commitment to offering unparalleled expertise in the digital healthcare sector. [Read more…]

In a bold move that’s stirring excitement across the marketing industry, Luckie & Company has officially announced its acquisition of Marbury Creative Group (MCG), a renowned Atlanta-based marketing agency known for its outstanding contributions to the pharmaceutical, food & beverage, and hospitality sectors. This strategic acquisition is not just a testament to Luckie’s ambition to dominate the marketing scene but also a clear signal of its commitment to providing unparalleled creative and strategic marketing services. [Read more…]