In an innovative leap forward for small businesses, Constant Contact, a beacon of hope for small enterprises and nonprofits, has partnered with Telgorithm to carve out new territories in the digital marketing landscape. This dynamic duo is breaking down barriers previously faced by sole proprietorships, enabling them to harness the power of SMS marketing without the need for a federal Employer Identification Number (EIN) or tax ID. [Read more…]
Meet Orchestra: The Powerhouse Network Redefining the Future of Communications
In an era where the media landscape is as diverse as it is dynamic, a groundbreaking transformation has taken place. BerlinRosen Holdings has evolved into Orchestra, a visionary communications conglomerate designed to navigate and master the complexities of modern media. This rebranding marks the union of eight distinguished agencies into a single, formidable entity aimed at reshaping the way businesses communicate in an ever-changing world. [Read more…]
Revolutionizing Customer Connections: How Merkle’s New AI Chat Service Promises to Change the Game
In an era where personal touch in digital interactions is more valued than ever, Merkle, a powerhouse under dentsu’s expansive umbrella, is breaking new ground with its latest innovation – the Intelligent Messaging solution. This new offering is setting the stage to revolutionize how brands connect with their customers, promising a blend of artificial intelligence and human warmth across various communication platforms. [Read more…]
Tech Giant zuMedia Takes On IMDb in Trademark Battle
In a David-versus-Goliath legal showdown, zuMedia Inc., the brains behind the innovative DMDb.com online platform, has initiated legal proceedings against Internet behemoth IMDb.com, Inc. in the United States District Court for the Southern District of New York. The lawsuit aims to secure a judicial declaration affirming zuMedia’s DMDb trademark’s distinctiveness and non-conflicting nature with IMDb’s trademark, while also seeking to annul two of IMDb’s trademark registrations. The case, titled zuMedia Inc. v. IMDb.com Inc., No. 1:23-cv-08472 (S.D.N.Y.), promises to be a high-stakes battle in the realm of intellectual property rights. [Read more…]
Lionize Secures $2M Funding to Turbocharge Influencer Revolution
Lionize, the cutting-edge AI-driven influencer search tool and platform, has just sealed an initial funding round of up to $2 million, spearheaded by Cultivation Capital. This financial injection signals a pivotal moment for Lionize as it charges ahead with its mission to revolutionize influencer marketing through the power of artificial intelligence. [Read more…]
Cutting-Edge A.I. Solution Redefines Financial Marketing
Substance Strategy & Creative, a trailblazer in marketing solutions for financial institutions, unveils a game-changing offering: Images of Substance. Powered by artificial intelligence (A.I.), this groundbreaking tool promises to transform how financial marketers approach visual branding and content creation, offering unparalleled differentiation, control over image selection, and substantial cost savings. [Read more…]
Revolutionizing Marketing: Vericast Teams Up with Snowflake to Supercharge Consumer Engagement
In a game-changing collaboration, Vericast has joined forces with Snowflake, the leading Data Cloud Company, to revolutionize marketing strategies and propel consumer engagement to new heights. Through groundbreaking technology innovations and exclusive data offerings available in the Snowflake Marketplace, Vericast is empowering marketers with unparalleled tools to connect with consumers in meaningful, privacy-safe ways. [Read more…]
SOMO Unleashes Game-Changing Influencer Revolution! Dive into the Metaverse of Marketing with SOMO Community
SOMO, the pinnacle marketing service platform under BlueFocus, introduces SOMO Community. This revolutionary feature is poised to redefine the connection between brands and influencers, promising a more efficient and transparent era for global influencer marketing campaigns. [Read more…]
SHOCKING REVELATION: Small Businesses’ LIFELINE to Yearly Revenue Goals Exposed in New Constant Contact Study
In a recent study, Constant Contact, unveiled the significance of the holiday season for small business success. The special holiday edition of the Small Business Now report not only underscores the crucial role the final quarter of the year plays in small businesses’ financial well-being but also sheds light on consumer holiday spending and the strategies employed by small businesses to boost sales. [Read more…]
Moz Launches Free Local Business Content Marketing Guide
In a bid to transform the way local businesses approach online content marketing, Moz, the leading SEO and marketing platform, has released its latest resource: the Local Business Content Marketing Guide. This comprehensive guide is poised to provide local business owners with invaluable insights and tools to navigate the digital landscape effectively. [Read more…]
BrandChamp Acquires CrewFire
BrandChamp, an ambassador marketing software (SaaS) company, has acquired CrewFire, a popular ambassador marketing software. [Read more…]
ChatGPT Versus Google Bard: Which is Better?
I’ve now used both ChatGPT and Google Bard, which are two distinct AI tools. Which do you think is better, ChatGPT or Google Bard? Well, both have their own unique qualities and features. I asked both ChatGPT and Google Bard the same questions, and here are the differences between the two. I’ll let you decide which is better, ChatGPT or Google Bard. [Read more…]
Microsoft Teams Free Classic Shutting Down April 12, 2023
Microsoft is shutting down the Microsoft Teams Free Classic version on April 12, 2023. This is just over one month’s notice of the shut down, which is not a lot of time for most users to decide if they want to upgrade or not. [Read more…]
Bluehost Launches New Commerce Solutions for WordPress
Bluehost has launched its new commerce solutions that make it easier for their customers to launch online stores using WordPress. Bluehost is adding YITH plugins and WooCommerce. YITH is an independent developer of WooCommerce plugins. WooCommerce runs using the WordPress content management system. [Read more…]
Which CMS? How to Choose the Best CMS for Your Purposes
The global CMS (Content Management System) market share will reach $123.5 billion in revenue by 2026. There are a lot of players out there, some with a larger market share than others. If you haven’t heard of a CMS, it’s what’s used to build and create websites. The CMSs that I personally think of off the top of my head are WordPress, Duda, Wix, Squarespace, and the “other website builders”, such as website builders provided by domain name registrars and free ones like the Google Business Profile “site builder”. So which one should you use? Which CMS is the best? Let’s take a look, as I honestly think it depends on your needs. [Read more…]
Digital Marketing with Bill Hartzer Podcast
In the last Quarter of 2019, I launched the Digital Marketing with Bill Hartzer Podcast. It can be found on most of the popular podcasting platforms, including Apple Podcasts, Spotify, iHeartRadio, Google Podcasts, Castbox, Deezer, Podcast Addict, and, of course, right here. Initially I’ve been uploading these podcasts to our YouTube Channel, so you can see the videos there. I’ll continue to upload future digital marketing podcasts there. [Read more…]
Jabez LeBret on Digital PR, Journalism, and Media Coverage
On this episode of the Digital Marketing with Bill Hartzer Podcast, I spoke with Jabez Lebret about digital PR, writing as a journalist, and getting media coverage for your company or your brand. We also discussed submitting articles and content ideas to media and publications. [Read more…]
Andrew Muller on Testing Google Ads Using Facebook Ads
In this episode of the Digital Marketing with Bill Hartzer podcast, I spoke with Andrew Muller of Andrew Muller Creative. We talked about testing Google Ad copy by using Facebook ads. Andrew explains why this innovative way of testing ad copy and creative, as well as landing page works well and is cost effective.
The following is the full transcript of the podcast. [Read more…]
Web Host Agents Sending Fake Invoices for Website Hosting
A company called
I first reported this back in April 2019, and more than a year later they are still sending these fake invoices. [Read more…]
Mark Traphagen on Schema, Schema Tools, and On Page SEO Tools
In this episode of the Digital Marketing with Bill Hartzer podcast, I spoke with Mark Traphagen from SEO Clarity. We discussed Schema Markup for Websites, as well as Schema Markup and On Page SEO tools. Tools mentioned include SEO Clarity’s Schema.Dev Chrome Plugin, SEO Clarity Essentials, and SEO Clarity’s Spark Chrome Plugin. [Read more…]