AdCellerant, a leader in marketing technology and services, has announced the launch of two groundbreaking products: Streaming TV Plus and Streaming TV Premium. These new offerings are set to revolutionize how advertisers reach and engage with their target audiences through Streaming TV platforms. [Read more…]
Quora Rolls Out Game-Changing Ad Features to Boost Engagement
Quora, the renowned platform celebrated for fostering knowledge sharing among its 400 million monthly unique visitors, has announced exciting enhancements to its advertising features, specifically tailored for the UK market. This upgrade not only polishes existing capabilities but also significantly boosts the platform’s knack for connecting advertisers with a highly motivated and engaged audience. [Read more…]
Digital Advertising Soars to New Heights: 2023 U.S. Industry Revenue Hits Record $225 Billion
In a striking demonstration of resilience and growth, the U.S. digital advertising industry shattered records in 2023, achieving a historic revenue milestone of $225 billion, marking a 7.3% increase year-over-year. This substantial growth is outlined in the latest “IAB Internet Advertising Revenue Report: Full Year 2023,” meticulously conducted by PwC. [Read more…]
Revolutionizing Ad Buying: Equativ Unveils Game-Changing Curation Tools Amid Cookie Phase-Out
In a strategic move that promises to reshape the digital advertising landscape, Equativ, a global leader in independent ad technology, has announced significant upgrades to its Equativ Buyer Connect (EBC), a self-service curation platform designed for enhanced control and simplicity. This timely enhancement addresses the industry’s urgent need for innovative solutions in the wake of the diminishing reliance on third-party cookies. [Read more…]
Unlocking Opportunities: New Partnership Revolutionizes How Ad Dollars Support Diverse Media Outlets
In a move that’s setting the pace for inclusivity in advertising, Mediavine, the leading full-service ad management firm in the U.S., has teamed up with Sertify, a trailblazing diversity certification network. This strategic alliance aims to transform how advertisers connect with and support diverse publishers and content creators across the digital landscape. [Read more…]
Meet the Virtual Influencers Redefining Oral Care Ads: Oclean’s AI-Powered Campaign Goes Viral
In a striking leap into the future of advertising, Oclean has just unveiled an innovative commercial for its latest product, the Oclean X Ultra WiFi Smart Sonic Toothbrush, across Europe. This isn’t just any commercial; it’s a pioneering venture that brings together artificial intelligence and digital artistry to showcase the toothbrush’s cutting-edge features, including Visible Brushing and AI Voice Guidance. With this campaign, Oclean is setting new benchmarks for creativity and technological integration in the oral health sector. [Read more…]
IAB Unveils the Power of Games Advertising: A Marketing Revolution in the Digital Era
The digital age has ushered in an era where video games are no longer just a form of entertainment; they’re a goldmine for marketers. In a riveting reveal from the Interactive Advertising Bureau (IAB) at the recent IAB PlayFronts event, the groundbreaking study “Changing the Game: How Games Advertising Powers Performance” has catapulted games advertising into the spotlight. This study, a first of its kind, unpacks the dynamism and effectiveness of weaving advertising into the gaming world, showcasing it as a vital ingredient in the marketing mix of today and tomorrow. [Read more…]
Revolutionizing B2B Marketing: How Ambient Array is Changing the Game with Precision Advertising
In the bustling city of Austin, Texas, a new name is making waves in the business-to-business (B2B) advertising scene: Ambient Array. Launched by the highly acclaimed agency owner, Jed Jones, Ph.D., this fresh venture is setting new standards in the marketing world with its cutting-edge strategy and meticulous use of data analytics. With a robust team of eight specialists, Ambient Array is poised to transform how companies position themselves in the market, promising unparalleled visibility and engagement. [Read more…]
Say Goodbye to Annoying Ads: How CarambolaAI’s Smart Technology is Revolutionizing Mobile Advertising
In a digital era where the average mobile user is bombarded with ads, a fresh wave of innovation led by CarambolaAI promises to change the game of mobile advertising. Through a meticulously conducted study, CarambolaAI has thrown the spotlight on the power of contextual social units, proving them to be far more engaging than the traditional ad banners that many of us love to hate. [Read more…]
Ezoic’s New Enterprise Program Revolutionizes Publishing
Ezoic, the trailblazer in technology-driven platforms for digital creators, has just unveiled its latest masterpiece—the Enterprise program. Designed specifically for the crème de la crème of digital publishers and video maestros, this program is set to redefine the standards of digital content creation, SEO mastery, audience engagement, monetization, and video innovation. [Read more…]
MediaGo and GeoEdge Strengthen Partnership to Enhance Malvertising Protection and Ensure User Safety
MediaGo, under the giant wing of Baidu Global Business Unit, and GeoEdge, the herald of ad security, have announced an expansion of their partnership. This collaboration promises to usher in a new era of malvertising protection, aiming to create a safer, more secure internet for users and advertisers alike. [Read more…]
Miami-Based Startup Secures $10M to Revolutionize How Brands Boost Ad Profits: Discover Prescient AI’s Secret Sauce
In a landmark move that has the digital marketing world buzzing, Miami’s very own Prescient AI has just secured a whopping $10 million in Series A funding, heralding a new era for omnichannel brands eager to optimize their ad spend and turbocharge revenue. The company, known for its groundbreaking AI-powered media measurement and optimization tools, has seen an eye-popping 30x revenue growth in 2023 alone, attracting the attention and confidence of major investors like Headline and CEAS Investments. [Read more…]
New FTC Commissioners Urged to Safeguard Digital Advertising for Small Businesses
In a recent development, Andrew Ferguson and Melissa Holyoak have been confirmed as the latest members of the Federal Trade Commission (FTC), setting the stage for potential shifts in digital advertising regulations. As the spotlight intensifies on FTC priorities, nationwide small business coalition Internet for Growth is calling on the newly appointed commissioners to prioritize the protection of digital advertising for small enterprises. [Read more…]
ClickTech Unveils Adzooma V4, the Game-Changing Platform You Need to Know About
ClickTech, a renowned provider of AdTech software solutions, is shaking up the digital marketing landscape with the release of Adzooma V4—an upgraded version of its acclaimed online marketing platform. Designed to empower businesses of all sizes, Adzooma V4 promises to revolutionize the way companies manage their paid advertising campaigns across leading platforms like Google, Microsoft, and Facebook Ads. [Read more…]
AdTheorent Unveils Point™, Revolutionizing Ad Targeting with Machine Learning
In a move set to redefine the landscape of digital advertising, AdTheorent Holding Company, Inc. (Nasdaq: ADTH) has launched Point™, a groundbreaking suite of machine learning-powered geo-intelligence solutions. With a focus on driving real-world visitation performance for advertisers, Point™ represents a significant leap forward in harnessing the potential of location-based data to deliver measurable results. [Read more…]
Adspace Unveils Game-Changing Strategies to Dominate Ecommerce
Adspace has pulled back the curtain on its revolutionary suite of digital marketing services, poised to redefine the very essence of ecommerce advertising. Positioned not merely as a service provider but as an avant-garde force driving the convergence of technology and commerce, Adspace’s unveiling promises a seismic shift in the industry landscape. [Read more…]
Revolutionizing Radio Advertising: Futuri Unveils TopLine Integration of SpotOn AI, Transforming Client Interactions
In a bold move set to redefine the landscape of broadcast advertising, Futuri, a leading provider of AI-driven broadcast solutions, has announced a groundbreaking integration within its sales intelligence platform, TopLine. The introduction of SpotOn Spec Spots marks a pivotal moment in the industry, promising to revolutionize client interactions and streamline the sales cycle. [Read more…]
Consumers’ Bold Choice: 8 in 10 Prefer More Ads Over Paying for Digital Content and Services! Unveiling the Surprising Trends in a New IAB Study
In a groundbreaking revelation, the Interactive Advertising Bureau (IAB) has unveiled its first-ever comprehensive Consumer Privacy Study, delving deep into the psyche of consumers and their evolving relationship with digital advertising. Brace yourselves for a wild ride through the intricacies of consumer preferences, the value they place on the ad-supported internet, and the surprising revelations about data privacy laws. [Read more…]
Baidu’s MediaGo Joins Forces with Amazon Publisher Services for a Digital Advertising Revolution
Baidu Global MediaGo, the cutting-edge intelligent advertising platform, has just announced a groundbreaking collaboration with Amazon Publisher Services (APS). The integration of MediaGo with APS’s Transparent Ad Marketplace (TAM) is set to redefine the landscape of digital advertising, opening up new avenues for publishers and advertisers alike. [Read more…]
Intellimize Unleashes AI Magic for Instant High-Converting Landing Pages
In a game-changing move for marketers, Intellimize, the forefront player in AI experience optimization, is set to revolutionize the digital landscape with its groundbreaking feature—AI Landing Pages. This latest innovation takes personalization to unprecedented heights, allowing marketers to craft highly converting landing pages in mere seconds using the power of generative AI. [Read more…]