AI-driven software giant Appier has announced a $38.7 million acquisition of AdCreative.ai, a Paris-based startup specializing in generative AI for ad creation. The deal, which includes a $27.3 million base, marks Appier’s fifth major acquisition since 2018 and strengthens its position in the fast-moving world of AI-powered marketing. [Continue reading]
Students looking for a top-tier online marketing degree don’t have to look far—Rutgers Business School has once again landed in the Top 10 in the country, securing the No. 8 spot on U.S. News & World Report’s latest rankings for online master’s programs in business. [Continue reading]
A new report from adMarketplace is making waves in the advertising world, revealing that Americans are searching for information in ways that look very different from just five years ago. The study, "The State of Search in 2025," found that 55% of … [Continue reading]
DICK'S Sporting Goods Opens Influencer Program to the Public—And You Can Apply Turning Social Media Into a Paycheck DICK’S Sporting Goods is opening the doors to a unique opportunity for sports enthusiasts and content creators. What started as an … [Continue reading]
Women’s sports aren’t just having a moment—they’re taking over. From record-smashing crowds to multi-million-dollar endorsement deals, this market is hotter than ever. And brands that get in now? They’re setting themselves up for massive returns. … [Continue reading]
The retail industry is about to get a high-tech makeover. Flying Eye Reality, Inc. (FER) is rolling out its Spotselfie AR Meta Stores, allowing businesses to create digital storefronts that shoppers can browse with smart glasses or mobile … [Continue reading]
One of the fastest-growing digital marketing firms in the country is making a big bet on healthcare. Aletheia Marketing & Media, Inc., a Dallas-based agency that earned a spot on the 2024 Inc. 5000 list, just announced the launch of AMMHealth, a … [Continue reading]
SPIRRA has unveiled a new influencer marketing platform that claims to eliminate many of the headaches brands face when trying to run successful campaigns. The company says its AI-powered system moves beyond surface-level metrics—like follower … [Continue reading]
SEO specialists, marketers, and business leaders gathered at the Radisson Blu in Pune for India SEO Conference 2025, where Infidigit unveiled its latest innovation—Infigrowth. The excitement in the room was undeniable as attendees got a first-hand … [Continue reading]
PRophet has introduced a first-of-its-kind tool that connects brands, journalists, and influencers in a single workflow. … [Continue reading]
For decades, domain names have been digital gold. But a new blockchain-powered system aims to turn them into a financial powerhouse. … [Continue reading]
A new Nielsen report shows that Black consumers are shaping digital culture—and their spending habits prove it. Yet, many brands are still missing the mark when it comes to meaningful engagement. … [Continue reading]
A recent survey from HostingAdvice.com has uncovered a surprising truth: 80% of Americans understand the importance of having a digital afterlife plan, but only 57% have actually taken steps to create one. That’s nearly half the population leaving … [Continue reading]
A new study from the Interactive Advertising Bureau (IAB) sheds light on an age-old debate: can privacy and personalization coexist? According to the findings, most Americans believe the answer is a resounding yes. … [Continue reading]
Every day, the world of online business becomes a little more competitive. Companies need to use every tool they have at their disposal to get an edge on the competition and put their products or services in front of customers. Having to learn a full … [Continue reading]
The battle for TikTok’s future has taken an unexpected turn. A new movement, Own the Creative, has emerged to challenge the looming billionaire takeover of the platform. Spearheaded by Adam Juegos, an NYU alumnus and early YouTube influencer, this … [Continue reading]
The U.S. District Court for the District of Delaware has issued a memorandum order in the case of LeGuide.com SAS ("Petitioner") against Google LLC and Alphabet Inc. ("Respondents"). The case involves an ongoing dispute concerning alleged … [Continue reading]
I recently had the privilege of joining Al Sefati on the Clarity Digital Podcast to discuss some of my favorite topics: the evolution of SEO, the value of domain names, and the challenges businesses face when managing their digital assets. Drawing … [Continue reading]
Digital marketing and SEO agencies now have a game-changing tool to amplify their visibility and attract clients. Moonfruit has introduced a cutting-edge B2B marketplace platform, meticulously crafted to connect top-tier agencies with businesses … [Continue reading]
A report from Blue Hour Studios reveals that traditional approaches to influencer marketing are losing their edge. The study, titled The New Rules of Influence, sheds light on how brands can revamp their strategies to thrive in today’s social media … [Continue reading]
According to Omdia's latest consumer survey, TikTok and YouTube are the top video platforms for 18-35-year-olds in the USA. These platforms have outperformed Instagram, Facebook, and Netflix, cementing their leading positions in the video space. … [Continue reading]
The creator economy made waves in 2024, contributing 6.1% to global GDP, a figure that has more than doubled over the past decade. This sector now surpasses $500 billion, with YouTube's revenue alone seeing a 15% increase from the previous year, … [Continue reading]
Artificial Intelligence (AI) has revolutionized the way we create content, with tools like ChatGPT offering remarkable assistance in generating written material for websites. However, while AI can be a valuable tool, it's essential to remember that … [Continue reading]
The digital marketing landscape might soon feel the tremors from a series of executive orders signed by President Trump. These actions, touching on everything from social media platforms to trade practices, could reshape how businesses engage with … [Continue reading]
A new web hacking technique, DoubleClickjacking, is making waves in the cybersecurity world, and for a good reason. This cunning method is not just a clever twist on traditional clickjacking; it's a game-changer. By exploiting the brief interval … [Continue reading]
In the bustling digital landscape, social media platforms have become a staple of daily life, connecting people worldwide. However, these platforms often thrive on controlling algorithms and exploitative economic models. Enter WeAre8, the new social … [Continue reading]
Nestled in the heart of South Holland, Leiden is a historic city in the Netherlands known for its rich cultural heritage, prestigious universities, and picturesque canals. But beyond its scenic beauty, Leiden is making waves in the digital privacy … [Continue reading]
The Interactive Advertising Bureau (IAB) has released a revealing report, painting an optimistic picture for the digital advertising landscape in 2025. The "2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth" … [Continue reading]
Digital advertising is evolving at breakneck speed, and AdCellerant is here to guide businesses through these transformations. With the rapid rise of technologies like artificial intelligence (AI), Connected TV (CTV), and commerce media, brands are … [Continue reading]
A new wave of change is sweeping through Gen Z, the so-called "TikTok Generation." According to Raptive's latest research, "DECODING GEN Z: The New Rules of Digital Trust and Influence," this demographic is shifting gears, favoring credible, … [Continue reading]
Recently, individuals have reported receiving scam emails from purported trademark attorneys warning them about potential conflicts over their business names or domain names. One such email claims to be from a firm called "Mark my Rights" and alleges … [Continue reading]
VideoShops, a newly launched social commerce platform, is poised to revolutionize how people engage in affiliate retail. Unlike traditional systems, VideoShops empowers users to shop, share, and sell products effortlessly through their personalized … [Continue reading]
Advice Local is stepping up its game with the launch of a free Local Rank Tracker, designed to make local SEO management simpler and more effective. This new addition allows businesses and agencies to easily track their rankings on Google Maps and … [Continue reading]
Project Liberty has officially submitted a proposal to ByteDance to acquire TikTok's U.S. operations, presenting a vision that aims to reshape the social media landscape. This ambitious bid, led by Project Liberty Founder Frank McCourt, promises to … [Continue reading]
EWR Digital, a top-tier digital marketing agency, has launched an advanced Structured Data Schema Markup Service as part of its Enterprise SEO solutions. This new offering is set to transform how industry leaders and product-focused brands boost … [Continue reading]
ChannelEngine has unveiled its groundbreaking Marketplace Shopping Behavior Report 2025, offering a detailed look at how global shopping habits are evolving with the rise of online marketplaces. … [Continue reading]
Michael Gargiulo, CEO of VPN.com, shares his top strategies for acquiring a domain name that's already taken, offering invaluable advice for businesses looking to secure their ideal online address. … [Continue reading]
Sitecore has once again proven its prowess in digital experience innovation. The company has secured a Visionary position in the 2025 Gartner Magic Quadrant for Digital Asset Management (DAM) Platforms, thanks to its standout product, Content Hub. … [Continue reading]
Tiger Pistol, the powerhouse in advanced local advertising solutions, has launched its 2025 Planning Guides. These comprehensive resources are tailored for marketers across several key industries, providing a roadmap to overcome specific challenges … [Continue reading]
In a surprising twist, Microsoft’s Bing search engine has rolled out a new tactic that mimics Google’s iconic homepage design. Users who search for “Google” on Bing are greeted with a page that looks strikingly similar to Google’s clean, white … [Continue reading]