Tags: Search Engine Marketing
As Seen On:
Blogroll
Bill Hartzer.NETBuy a Domain Name
Canonical Tag
Domain News
Jaan Kanellis
Justilien
KBK Marketing
Mark Barrera
Mountain Eagle Web
Online Marketing Help
Search Engine Optimization
Search Marketing Consultants
Sell Domains at Afternic
SEO People
Todd Malicoat
Virtual Server
Windows VPS
Loyalty Marketing
Yahoo! Shutting Down Yahoo! Publisher Network
Yahoo! has decided to close the Yahoo! Publisher Network. For those of you who are not familiar with the Yahoo! Publisher Network, it is a contextual advertising network that relies on ads from the Yahoo! Search Marketing program.
The Yahoo! Publisher Network takes ads from their Yahoo! Search Marketing program and, just like the Google AdSense program, allows independent websites to publish the ads–and share in the revenue.
Here is the email that I just got from Yahoo!:
Dear Publisher,
Yahoo! continuously evaluates and prioritizes our products and services, in alignment with business goals and our continued commitment to deliver the best consumer and advertiser experiences. After conducting an extensive review of the Yahoo! Publisher Network beta program, we have decided to close the program effective April 30, 2010. We expect to deliver final publisher payments for the month ending April 30, 2010 to publishers no later than May 31, 2010. All publishers eligible for 1099s for the 2010 tax year will have those mailed by January 31, 2011.
Because our content will no longer be delivered to your ad unit spaces after April 30, 2010, we recommend removing all YPN ad code from your pages by that date.
For the opportunity to continue earning revenue, we suggest using Chitika, a leading advertising network that syndicates Yahoo! Content Match and Sponsored Search ads. Chitika has set up a special process for YPNO beta publishers to participate in its platform. Click here for more information.
We thank you for your participation in the Yahoo! Publisher Network beta. If you have any questions regarding this announcement, please contact our Support Team at (866) 785-2636, Monday through Friday from 7:00 a.m. to 5:00 p.m. PDT.
Sincerely,Your Partners at Yahoo!
I am not surprised that Yahoo! has decided to shut down the Yahoo! Publisher Network program, since many things are changing over at Yahoo! because of the agreement between Yahoo! and Microsoft is now official. I would bet, though, that since the Microsoft AdCenter ads are going to be showing up over on Yahoo! then there is going to be another contextual advertising program announced soon.
Apr 1st 2010
Google ads have been a major reason for Yahoo to become a less interesting area for ads. The introduction of Bing and the cooperation with Yahoo has made it a lot more interesting to start looking at Yahoo again. Because Bing and Yahoo are smaller and less visited, it is possible to get a good deal on ad prices. Because of this, my ads are now on top when searching for the competitive search term on Bing/yahoo.
Apr 1st 2010
I can’t wait to see what will be released next. This will be interesting to watch.
Apr 2nd 2010
It’s sad but needs to happen. They never really seemed to get their act together. I remember meeting some of their team at Pubcon a few years back. They were very receptive to feedback but never acted on it to make the product better.
Apr 2nd 2010
Well, I hope they will announce the new publisher network soon. Adsense is great but I always looking for alternatives just in case. You never know when the big G will decide to shutdown your account for no reason and won’t give you a chance to correct any thing. There are other publisher networks out there like Chikita but unfortunately, they are no where near Adsense.
Apr 3rd 2010
what is the reason that Yahoo! Shutting Down Yahoo! Publisher Network
Apr 5th 2010
This is a very bad news for both Yahoo Advertisers and Publishers
Apr 5th 2010
I don’t think that is great news if Yahoo close it.
Apr 5th 2010
Google ads have been a major reason for Yahoo to become a less interesting area for ads. The introduction of Bing and the cooperation with Yahoo has made it a lot more interesting to start looking at Yahoo again. Because Bing and Yahoo are smaller and less visited
Apr 6th 2010
popularity of google adwords & adsense may be one of the reason why yahoo is shutting down publisher network.
Google is most prefered for searches & have high traffic compared to other competitors.
Apr 6th 2010
I don`t think we`ll recognize Yahoo next year. I know quite a few people already using Bing (Cool bird`s eye view maps). Why would anyone want to see Bing results through Yahoo`s eyesÉ
Apr 8th 2010
I think it is a sad news.Hope they will announce the new advertising program soon.