Comments on: Worst Demographic Targeting Ever: Hannah Montana Tickets Given Away on Digg

By: Hanna Montana Concert Fan

Hanna Montana Concert Fan — Thu, 28 Aug 2008 11:18:12 +0000

Unfortunately we’ll start to see more of this happen over the next 12 months as mainstream advertisers begin to take more notice of the power of social networks such as digg. It’s a shame really as the relevancy will be lessened for the regular users that made it popular in the first place.

By: Go Public

Go Public — Tue, 06 May 2008 15:53:32 +0000

Yeah, it could have gone either way… I doubt the ROI for this campaign was great, but I’m sure there are plenty of Digg users that are fathers, so the person above made a good point… however, I don’t think that it’s the best place to advertise that. I’m sure Digg didn’t mind, as long as the customer wanted to pay for the ad.

By: salvia effects

salvia effects — Tue, 08 Apr 2008 09:21:09 +0000

I watched Hanna Montana from last 8 month and I like the series so much and she is so cool but its so funny thing is I didnt know her name still now.

By: Hannah Montana Fan

Hannah Montana Fan — Sun, 30 Mar 2008 01:52:55 +0000

I think pretty much everything having to do with Hannah Montana & Miley is scripted and handled by her handlers. I’m not saying that’s a bad thing because she’s only 15 and needs handlers.

Sure, Digg may not seem like the best place to offer HM tickets, but you better believe that a LOT of the folks there have money to spend & daughters that like HM, and Dad knows that.

Yes, they were being given away with a Reliant purchase but I’ll bet there were a bunch of Dad’s on Digg that took notice of those ads and even opened their wallets so they could be a hero to their daughters..

By: geri

geri — Mon, 24 Mar 2008 06:31:06 +0000

I sure am glad to be old enough to not have children who are into this young woman… Those tickets have caused way too much problems.

By: Nascar

Nascar — Wed, 19 Mar 2008 21:49:50 +0000

It is largely possible that they were hoping to find parents of young girls, and Digg may not be the worst place in the world to find them, however I have to agree that something along the lines of an iPhone or something like that would go much further. Maybe a Zune being that it’s through Microsoft.

By: Tim from Red Deer

Tim from Red Deer — Fri, 14 Mar 2008 03:55:30 +0000

Like said previously, just because you have a daughter doesn’t mean you want the tickets. It does sound like a funny marketing idea to me.

By: Kelly Rusk

Kelly Rusk — Thu, 13 Mar 2008 20:12:32 +0000

Last time I checked, pre-teen girls aren’t buying their own Hannah Montana tickets & I think the parents may fit digg’s demos so I don’t think it’s too far off.

And until ads can tell if you have a pre-teen daughter or not, they won’t be perfect.

Honestly I started out agreeing with you, but by the time I was done the post I changed my mind. : )

By: Rom @ PR4 Link Directory

Rom @ PR4 Link Directory — Thu, 13 Mar 2008 02:10:32 +0000

We couldn’t simply judged whether or not the Ad worked as we don’t have access on the stats.

However, I think it is more on the poor judgement of Reliant Energy to offer the tour tickets.

By: Home Security Guru

Home Security Guru — Fri, 29 Feb 2008 15:59:55 +0000

You’re definitely right about this. Very poor judgment. I could think of hundreds of sites that would be better for this promotion. There are not many digg users who would dig Hannah Montana. You have to wonder who decided on that placement and who gave it the green light. They probably just looked at digg’s traffic numbers and jumped the gun.