TravelCLICK, a company that specializes in hotel internet marketing solutions, has acquired Blue Square Studios, a company that provides web design, production, and search engine optimization services to the hospitality industry. Terms of the deal have not been disclosed.

This latest acquisition will present an interesting opportunity for hoteliers, which combines the merchandising and distribution technology of the TravelCLICK central reservation system with the web services available from Blue Square Studios.

Blue Square Studios, a company based in Phoenix, Arizona, has what they call a “web presence management system”, the “Hospitality Toolkit(R)”. With TravelCLICK’s iHotelier Central Reservation System and search engine marketing solutions, including PPC ads and ROI reporting, TravelCLICK has the ability to deliver a search engine marketing platform to the hotel industry from a single provider.

Blue Square’s web browser-based Hospitality Toolkit 2.2 allows hotels to update their websites as often as they like. The toolkit manages and delivers rich media content and integrates software modules to support dining reservations, guest requests, restaurant menus, packages and specials, photo gallery, spa
treatments.

TravelCLICK is a provider of emarketing solutions that help hotels sell rooms and drive profitability. TravelCLICK helps hotels maximize asset ROI by combining innovative market analysis and industry best practices with technology to develop and implement high-return strategies. TravelCLICK offers a set of solutions that includes reservations and distribution management, market intelligence-based decision support, and marketing services. TravelCLICK is headquartered in the Chicago area, and has more than 12,000 customers in 140 countries.