Comments on: SendTec Capitalizes on Super Bowl to Promote SEM Services http://www.billhartzer.com/pages/sendtec-capitalizes-on-super-bowl-to-promote-sem-services/ Bill Hartzer is an internet marketing consultant based in the Dallas Fort Worth Texas area that provides website marketing and search engine optimization services. Wed, 08 Feb 2012 14:35:09 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Mark Barrera http://www.billhartzer.com/pages/sendtec-capitalizes-on-super-bowl-to-promote-sem-services/comment-page-1/#comment-11 Mark Barrera Wed, 07 Feb 2007 06:12:19 +0000 http://www.billhartzer.com/pages/sendtec-capitalizes-on-super-bowl-to-promote-sem-services/#comment-11 Great post. After seeing many bloggers referring to SendTec's release, I never even thought about how well they capitalized on the SuperBowl. However, it must be noted that they were wrong in saying "BeatYourRisk.com was created by the American Heart Association". This ad was created by King Pharmaceuticals in the hopes of selling more of their blood pressure medication, Altace. The American Heart Association should not be criticized but instead the poor execution should be pointed at King Pharmaceuticals. King should also be criticized for failing because the majority of viewers and even SendTec, had no idea that King was responsible for this ad. That is a poor way to increase brand recognition with such a powerful piece of advertising real estate. Great post. After seeing many bloggers referring to SendTec’s release, I never even thought about how well they capitalized on the SuperBowl.

However, it must be noted that they were wrong in saying “BeatYourRisk.com was created by the American Heart Association”. This ad was created by King Pharmaceuticals in the hopes of selling more of their blood pressure medication, Altace. The American Heart Association should not be criticized but instead the poor execution should be pointed at King Pharmaceuticals.

King should also be criticized for failing because the majority of viewers and even SendTec, had no idea that King was responsible for this ad. That is a poor way to increase brand recognition with such a powerful piece of advertising real estate.

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