Online Video Rankings for February 2011; Hulu Generates 1 Billion Video Ad Impressions
comScore has released the online video rankings for the month of February, 2011 in the United States. The comScore Video Metrix service shows that 170 million U.S. Internet users watched online video content in February 2011 for an average of 13.6 hours per viewer. The total U.S. Internet audience engaged in more than 5.0 billion viewing sessions during the course of the month.
Google’s web sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in February with 141.1 million unique viewers.
Microsoft’s web sites captured the #2 ranking (up from #7) with 48.8 million viewers, followed by Yahoo! Sites with 46.7 million viewers.
Facebook.com came in fourth with nearly 46.7 million viewers, while VEVO ranked fifth with 45.9 million viewers. Google Sites had the highest number of viewing sessions with 1.8 billion, and average time spent per viewer at 262 minutes, or 4.4 hours.
Views of Video Ads
When it comes to the number of video ads viewed, however, Hulu generated the highest number of video ad impressions at more than 1.1 billion.
Time spent watching videos ads totaled 1.7 billion minutes during the month, with Hulu delivering the highest duration of video ads at 454 million minutes. Video ads reached 42 percent of the total U.S. population an average of 30 times during the month. Hulu also delivered the highest frequency of video ads to its viewers with an average of 48 over the course of the month.