Network Solutions and Ingenio Partner to Offer Pay Per Call

Network Solutions is partnering with Ingenio to offer Pay Per Call services to small businesses. This new partnership seeks to expand visibility for local businesses who want telephone leads from customers who are ready to buy their products or services.
Ingenio recently signed the agreement with Network Solutions that will make Pay Per Call available to all Network Solutions’ customers. As a part of the agreement, Pay Per Call, a performance-based advertising service, “will be included in Network Solutions suite of interactive marketing packages.” This is the first time that Network Solutions’ customers will be able to generate phone calls from potential customers through internet marketing campaigns. Businesses only pay only for calls that they receive.
These Pay Per Call ads will run across the Ingenio Pay Per Call advertising network which is comprised of search engines, Internet yellow page directories, mobile search, and free directory assistance services providers.
Network Solutions expects to begin offering Ingenio Pay Per Call services to its customers later this month.
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Oct 4th 2007
So is this Google’s first competitor in that category???/