Los Angeles Times Takes Equity Stake in Mixx, Integrates with LATimes.com
The Los Angeles Times has struck a deal with Mixx.com to take an equity stake in the company and has integrated the Mixx social media tools at Latimes.com.
This new alliance between the Los Angeles Times Media Group and Mixx is an an online content and co-marketing alliance that allows LATimes.com users control their own personal “Mixx” blend of online news, information, photos and videos. The La Times has taken a small equity stake in Mixx. The details of the LA Times’ equity stake were not disclosed.
Mixx.com was launched in October 2007 and was created and designed by a team of industry veterans. The founders have deep Internet, news publishing, and online content expertise and some are former executives from Yahoo!, AOL, USA TODAY, and The Associated Press.
Mixx allows you to discover “personally relevant” media–and interact within networks that you create. Your network can consist of friends, colleagues and people who share your common interests. With this new alliance with the LA Times, if you’re a Latimes.com reader, you now have direct access to Mixx’s networking and personalization tools through integrated functionality on story pages. In addition, cross-promotional traffic will be maximized by optimization of LA Times content for searches from within the Mixx site.
Mixx is also offering LAtimes.com readers tools to help harness and organize internet news, information, and multimedia content. You click through to the Mixx site from Los Angeles Times story pages can submit items directly to Mixx without any requirement for registration. To do this, look at the bottom of articles on the LA Times site they’ve added the Mixx icon to the list of social media icons that you can click to submit to the appropriate social bookmarking site:
You can quickly search and browse through content from Southern California and throughout the world. Upon registration for a free Mixx account, you can expand your social networking and bookmarking options by creating and participating in public and private groups. You can also network with other Mixx users who share your interests or even people who live near you. You can also join the discussion by commenting about items you find interesting, and by voting for or against news, images and videos that you like or dislike.
On November 24, 2007, an unexpected surge of users began flocking from Digg.com to Mixx.com and this surge continues.
The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 2.2 million and 3.2 million on Sunday. The Los Angeles Times and its media businesses and affiliates — including latimes.com, The Envelope, Times Community Newspapers, Hoy, and California Community News — reach approximately 8.1 million or 62% of all adults in the Southern California marketplace.
The Pulitzer Prize-winning Los Angeles Times, has been covering Southern California for over 125 years and is part of Tribune Company (NYSE:TRB), one of the country’s leading media companies with businesses in publishing, the Internet and broadcasting.
Mixx is owned by Recommended Reading, Inc., a privately-held company based in McLean, Virginia, dedicated to connecting users and publishers in an ever more crowded digital media environment. Mixx is a customizable social media website that empowers both users and publishers of mass market content with an unprecedented blend of user-recommended media, online social networking and comprehensive personalization tools. It is built on a fundamentally different structure that allows publishers to drive highly qualified traffic to their sites while transforming their audiences into grassroots evangelists. Mixx users engage in an intuitive, threaded experience as a result of their participation in community activities around topics they define, and creation of their own interest-based start pages with customized content submission and delivery.
There’s actually a lot of other sites talking about the LA Times and Mixx, take a look at what they’re saying:
LA Times invests in social site Mixx.com
LA Times invests in Mixx, integrates social news site
LA Times Takes A Stake In Mixx
LA Times Invests in Social News Site Mixx
LA Times and Mixx: Don’t get it
mixx may be pretty, but it’s going down a slippery slope
LA Times Invests In Social News Site Mixx.
Related posts:
- Top 10 Blog Posts about Mixx for 2007 Since we are winding down 2007, I thought it would be appropriate to put together what I thought are the top 10 blog posts...
- Digg Down Today and Other Social Media Revelations For many years now, I have always been a fan of creating custom, unique 404 error pages. I have also, at the same time, been...
- Black Out Your Google Listing in the Google Search Results As you know, I am a pretty big fan of Mixx, and I have been using Mixx for a while now, ever since day...
- Lycos Integrates blinkx Video Search on Lycos MIX Platform Lycos is teaming up with the video search engine blinkx to fully integrate the blinkx functionality on the Lycox MIX Platform. On...
- We Searched for the iPhone 7 Million Times During April 2008 According to comScore, the company that measures searches on the web, we searched seven million times for the Apple iPhone during the month of...
Dec 6th 2007
mixx does look interesting, maybe an alternative to digg? something i will be checking out to see if its worthwhile or not.
Dec 6th 2007
I definitely like the look of of Mixx! I love how social media tools are being more and more integrated into traditional new sources!
Jan 2nd 2008
I have to say I discovered Mixx a few weeks back and found it very user friendly and love the fact that it hasn’t been torn apart like other social bookmarking sites that I don’t care to mention.
Feb 1st 2008
This is the second time today that I have been fowarded an artilce relating to Mixx. I think I may have to investigate further…