Comments on: Ixquick.com Search Engine Stops Recording IP Addresses http://www.billhartzer.com/pages/ixquickcom-search-engine-stops-recording-ip-addresses/ The search engine marketing and online promotion expert. Wed, 17 Mar 2010 13:35:30 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Glenn Livingston http://www.billhartzer.com/pages/ixquickcom-search-engine-stops-recording-ip-addresses/comment-page-1/#comment-66945 Glenn Livingston Sat, 21 Feb 2009 01:10:23 +0000 http://www.billhartzer.com/?p=702#comment-66945 I applaud Ixquick.com's efforts to preserve privacy, ... but I tend to believe we've opened Pandora's box too wide and privacy is essentially dead. (It's kind of OK with me because I think the benefits of information technology far outweigh the risks, and I always operate on the assumption my online experience is a public experience unless I use an anonymizer, etc) What's more interesting and intriguing to me though, is how there's always a "polar gap" in every market. Whoever the 800 pound gorilla is, examine their practices, and offer users the polar opposite and there will be a passionate crowd that springs up to follow you. Google's collecting too much personal data? Of course there's a market for a search engine with a privacy USP. The low fat diet trend got too big? Of course there's a market for low-carb. Decaffeinated Diet Coke proves itself a Billion dollar brand? Of course there's room for "JOLT - all the sugar and twice the caffeine!" I like to look at these situations and ask my students "What is the POLAR OPPOSITE of the USP of your biggest competitor ... and could it be plausible for you to take it?" For what it's worth, Dr. G :-) I applaud Ixquick.com’s efforts to preserve privacy, … but I tend to believe we’ve opened Pandora’s box too wide and privacy is essentially dead. (It’s kind of OK with me because I think the benefits of information technology far outweigh the risks, and I always operate on the assumption my online experience is a public experience unless I use an anonymizer, etc)

What’s more interesting and intriguing to me though, is how there’s always a “polar gap” in every market. Whoever the 800 pound gorilla is, examine their practices, and offer users the polar opposite and there will be a passionate crowd that springs up to follow you. Google’s collecting too much personal data? Of course there’s a market for a search engine with a privacy USP. The low fat diet trend got too big? Of course there’s a market for low-carb. Decaffeinated Diet Coke proves itself a Billion dollar brand? Of course there’s room for “JOLT – all the sugar and twice the caffeine!”

I like to look at these situations and ask my students “What is the POLAR OPPOSITE of the USP of your biggest competitor … and could it be plausible for you to take it?”

For what it’s worth,

Dr. G :-)

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