Comments on: Is Your Business Built on Pay Per Click PPC Quicksand?

By: Learn Quran Tajweed

Learn Quran Tajweed — Mon, 19 Apr 2010 09:13:42 +0000

I used to do quite well on PPC marketing, then I had to start being really really targeted with my ads to stay in the game. Now with every joe selling the same products I am finding it diffcult to make it pay, as some of the joe’s have deep pockets.

By: Vitaly

Vitaly — Wed, 17 Mar 2010 23:54:26 +0000

There is so much more to lead generation than relying solely on a PPC campaign. As Winton mentions you could easily find yourself outbid by competitors in your field, when they catch on to the methods being employed. Far better to develop strategies and goals for long-term lead generation results. I’ll be checking out this book for clues on gaining an edge in my industry.

By: Grumble

Grumble — Wed, 22 Oct 2008 09:12:57 +0000

It’s true… to only use PPC as a lead generator for your website is short sighted and frought with problems. While it is possibly the most quantifiable of the online marketing efforts available, it can also drain your money with little return if managed badly.

By: Kelsey Bratcher

Kelsey Bratcher — Mon, 20 Oct 2008 00:16:55 +0000

Using PPC to market a business is risky as mentioned above, if one was so inclined you would need to make sure you offer a product with some sort of continuity to make it worth while. Recurring payments should allow you to make the most of it.

Having a means of capturing paid traffic is a must, if you don’t you are wasting your money.

By: Jennifer Summers

Jennifer Summers — Fri, 17 Oct 2008 07:11:49 +0000

I think you are right that e-mail marketing and SEO are the best tools.

By: Francis L

Francis L — Wed, 15 Oct 2008 19:00:20 +0000

Personally i find PPC not worth the risk. Alot of it hinges upon the circumstance where competitors don’t find the keyword and push prices through the roof.

By: Dr. David J. Castle

Dr. David J. Castle — Mon, 13 Oct 2008 15:52:50 +0000

I agree, I try to avoid PPC advertising, I just focus on SEO and getting free organic traffic.

I learned SEO from Brad Callen and found him very helpful.

By: Chris Altesino

Chris Altesino — Thu, 09 Oct 2008 03:59:31 +0000

I agree that you certainly wouldn’t want to build your entire or even a large portion of your marketing efforts on PPC for the reasons that were mentioned above, I also think PPC offers different possiblities depending on the business model and/or products.

By: Erik H

Erik H — Mon, 06 Oct 2008 02:30:04 +0000

Be honest with you I stall away from PPC all together, I love organic traffic. It’s not to say this isn’t a great way of getting traffic to your site, I just like staying on the safe side of things.

By: Brad

Brad — Sun, 05 Oct 2008 23:45:13 +0000

While I agree that you certainly wouldn’t want to build your entire or even a large portion of your marketing efforts on PPC for the reasons that were mentioned above, I also think PPC offers different possiblities depending on the business model and/or products.

For example, if my business sold a consumable item or item that had to be frequently replenished, then I would be willing to “lose” some money on PPC for lead generation and customer acquisition . If my web site converts well, and I had some idea of the lifetime value of a customer to my particular business; then I would be far more willing to take a loss on my PPC costs knowing that I can potentially make the difference up with repeat business from customers acquired through that PPC campaign. While some would view that philosophy as risky, it’s worked well for some various businesses that I either owned or worked for. The trick is having the necessary data to estimate the long term value of a customer.