Incisive Media, the company most known in the search engine marketing industry for having recently purchased the “Search Engine Strategies” conferences, has signed an agreement under which Incisive Media will acquire ALM, a company that owns and publishes 33 national and regional magazines and newspapers focused on the legal and real estate communities.

ALM owns publications such as The American Lawyer(R), The New York Law Journal(R), Corporate Counsel(R), The National Law Journal(R) and Real Estate Forum. ALM is one of North America’s largest producers of conferences and trade shows for business leaders and the legal profession. ALM owns Law.com, a leading online legal news and information network. ALM also owns GlobeSt.com, a leading information source for commercial real estate professionals. ALM generated about $200 million in revenues in 2006.

Incisive media operates in four main markets: financial services, risk management, professional services and marketing services. Incivise Media is headquartered in London, with other offices in Asia and North America. They deliver key information to defined target audiences across a variety of platforms: in print, through magazines; in person, via conferences, exhibitions and training programs; and online, through various websites. Incisive Media generates annual revenues of approximately $280 million.

William L. Pollak, President and Chief Executive Officer of ALM, will join Incisive Media’s Board.

Incisive Media was advised by Greenhill & Co., Simpson Thacher & Bartlett LLP and PricewaterhouseCoopers. Financing for the transaction has been underwritten by the Royal Bank of Scotland. ALM was advised by Credit Suisse and Skadden, Arps, Slate, Meagher & Flom LLP.