By Guest Writer Tyler Dewitt

Link Baiting Methods
If you are a webmaster or a business owner trying to build up traffic to your website, you may have heard of the term “link baiting.” But, with so many terms being made up every day when it comes to technology, you might find yourself scratching your head and wondering what this term actually means.

Link baiting is a process that involves creating something that web users will find interesting enough to link to. Encouraging others to link to your website is beneficial in a number of ways. For example, inbound links will:

- Boost the credibility of your website to site visitors
- Improve your ranking with search engines, which put a heavy emphasis on inbound links from reputable sites
- Increase the amount of targeted traffic to your site, which should result in a higher volume of sales

In order to get these links, you need to create interest in your site so other site owners will want to link to it. This is where link baiting comes in.

When creating a link bait method for your site, you increase your chances of catching “natural organic” links. Search engines such as Google love natural organic links.

You can dangle some link bait out in front of web users in a number of ways, including:

Informational hooks – offer “tips and tricks” in your area of specialty from which the reader can benefit

Humor hooks – a funny story or joke can go a long way, as can a strange picture or even a cartoon

News hooks – provide fresh and relevant information

Tool hooks – offer a tool on your site that is useful enough for other sites to link to your site

Evil hooks – believe it or not, saying something evil or unpopular can also help you build inbound links

Put a few of these strategies to work, and you should be enjoying an increase in traffic and organic links in no time!

Tyler Dewitt is an SEO Internet specialist and website designer. Learn more by visiting his website at
Search Engine Optimization, and SEO Link Baiting

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