I enjoyed the article a lot. I’d argue that geotracking/targeting are really tactics rather than strategies, but that’s besides the point!

Another interesting tactic that bigger sites use is to dynamically insert content based on geolocation. For example, if you visit an amazon.com site from a UK IP address, they’ll often insert a large “Buy this book on Amazon UK” call to action.

Many ad networks allow this too: Set up different versions of your ads for different territories, and ’switch off’ the territories you’re not interested in.

Thanks again for the post – I look forward to reading more.

daniel