comScore Reports September 2007 USA Search Engine Rankings
comScore, Inc. (NASDAQ:SCOR), the company that “measures the digital world”, has released their monthly comScore qSearch analysis that shows the search engine rankings in the USA.
In September 2007, Google’s sites remained the top search engine property with more than 5.3 billion searches conducted by Google users. This represented a 57 percent share of the overall search engine market in the USA. Yahoo!’s sites and the Ask Network posted gains during the September 2007.
Here’s what comScore reported for the month of September, 2007:
September U.S. Core Search Rankings
comScore Core Search Report*
September 2007
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0
Share of Searches (%)
Point
Change
Core Search Sep-07 vs.
Entity Aug - 07 Sep -07 Aug-07
Total Core Search 100.0% 100.0% 0.0
Google Sites 56.5% 57.0% 0.5
Yahoo! Sites 23.3% 23.7% 0.4
Microsoft Sites 11.3% 10.3% -1.0
Ask Network 4.5% 4.7% 0.2
Time Warner Network 4.5% 4.3% -0.2
The data above is based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
In September 2007, Americans performed 9.4 billion searches at the major search engines. This is a four percent decline versus August 2007. September 2007 is usually a “softer month for search activity due” to the month being a 30 day month with a long holiday weekend. More than 5.3 billion searches were performed at Google’s sites during September 2007, while Yahoo! Sites recorded 2.2 billion.
comScore Core Search Report
September 2007
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0
Search Queries (MM)
Percent
Change
Sep-07 vs.
Core Search Entity Aug-07 Sep-07 Aug-07
Total Core Search 9,820 9,400 -4.3%
Google Sites 5,545 5,356 -3.4%
Yahoo! Sites 2,290 2,227 -2.7%
Microsoft Sites 1,106 969 -12.4%
Ask Network 438 444 1.2%
Time Warner Network 441 405 -8.2%
The data above is based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
September U.S. Expanded Search Rankings
In the September 2007 analysis of the Top 50 web properties worldwide where search activity is observed by comScore, Google’s sites clearly won with 6.6 billion searches. Yahoo!’s sites ranked second with nearly 2.4 billion searches and was followed by Microsoft Sites with 999 million searches, Time Warner Network with 843 million searches, and Fox Interactive Media with 492 million searches during September 2007. According to comScore, “Despite the decline in overall search activity in September, Ask.com saw a 10-percent gain versus August.”
comScore Expanded Search Query Report
September 2007
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0
Search Queries (MM)
Percent
Change
Sep-07 vs.
Expanded Search Entity Aug-07 Sep-07 Aug-07
Total Expanded Search 13,703 13,018 -5.0%
Google Sites 6,809 6,593 -3.2%
Google 5,602 5,388 -3.8%
YouTube/All Other 1,207 1,205 -0.2%
Yahoo! Sites 2,473 2,381 -3.7%
Yahoo! 2,438 2,346 -3.8%
All Other 35 35 0.0%
Microsoft Sites 1,144 999 -12.7%
MSN-Windows Live 1,111 966 -13.1%
Microsoft/All Other 33 33 0.0%
Time Warner Network 937 843 -10.0%
AOL 438 397 -9.4%
Mapquest/All Other 499 446 -10.6%
Fox Interactive Media 571 492 -13.8%
MySpace 560 483 -13.8%
All Other 11 9 -18.2%
eBay 457 445 -2.6%
Ask Network 439 445 1.4%
Ask.com 205 226 10.2%
MyWebSearch.com/All Other 234 219 -6.4%
CRAIGSLIST.ORG 199 197 -1.0%
Amazon Sites 154 138 -10.4%
Comcast Corporation 73 65 -11.0%
As you may recall, back on August 20th, 2007, I reported about comScore qSearch and how they began showing and reporting on a lot more data. comScore qSearch now nows not only the search data at the major search engines like Google, Yahoo!, MSN, and Ask.com, they now report searches that were performed at a lot of other web properties. qSearch now includes data from the following sources:
– Core Search Engines - the five major U.S. search engines (i.e. Google Sites, Yahoo! Sites, Microsoft Sites, Ask Network and Time Warner Network).
– Top 50 properties worldwide where search activity is observed, which includes sites such as MySpace, Baidu, and Naver.
– Major “vertical” search locations - such as eBay and Amazon in retail and Expedia in travel.
– Partner Search - searches initiated at partner sites that redirect the visitor to a search engine site.
– Cross-Channel Search - counts multiple searches when employing more than one search tab (e.g. Web, images, news) for a single search term.
– Local Search - maps, directions, and local directory listings.
– Worldwide Search - includes comprehensive reporting of worldwide search, with individual country reporting for the U.S., Canada, Mexico, U.K., France, Germany, Japan, China, and Korea.
The Time Warner Network, which includes AOL and Mapquest is interesting to follow. However, I’ve personally be interested in the number of searches that are growing amongst the Fox Interactive Media, eBay, and Craigslist.org properties.
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