comScore, a company that “measures the digital world”, has released their monthly qSearch analysis of the internet activity across the major search engines. comScore reports that in July 2007, Google Sites ranked as the top core search engine with 55.2 percent share of searches among the top five search engines. Yahoo! Sites ranked second with 23.5 percent, followed by Microsoft Sites (12.3 percent), Ask Network (4.7 percent) and Time Warner Network (4.4 percent).

comScore Core Search Share Report
July 2007
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0

                        Share of Searches (%)
                                             Point Chg
                                             Jul-07 vs.
Core Search Entity  Jul-06  Jun-07  Jul-07   Jun-07

Total Core Search   100.0%  100.0%  100.0%   N/A
Google Sites         46.2%   54.9%   55.2%   0.3
Yahoo! Sites         29.8%   23.8%   23.5%  -0.3
Microsoft Sites      12.4%   12.2%   12.3%   0.1
Ask Network           5.0%    4.6%    4.7%   0.1
Time Warner Network   6.6%    4.5%    4.4%  -0.1

In July 2007, Google Sites led the market with nearly 5.5 billion search queries (this was up 2.4 percent versus June and 64 percent versus year ago). Yahoo! Sites was up 0.8 percent to 2.3 billion searches. Microsoft Sites was up 2.8 percent to 1.2 billion searches during July 2007, and Ask Network was up 2.9 percent to 462 million searches. Time Warner Network was actually down 0.9 percent to 436 million. comScore reports that Google benefits disproportionately from affiliate searches and multi-tab searches that help raise its share of core searches relative to the share reported in qSearch 1.0.

comScore Core Search Query Report
July 2007
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0

                         Search Queries (MM)
                                              Percent Change
                                              Jul-07 vs.
Core Search Engine   Jul-06  Jun-07   Jul-07  Jun-07

Total Core Search     7,192   9,707   9,896   1.9%
Google Sites          3,322   5,330   5,459   2.4%
Yahoo! Sites          2,146   2,307   2,325   0.8%
Microsoft Sites         895   1,181   1,214   2.8%
Ask Network             357     449     462   2.9%
Time Warner Network     473     440     436  -0.9%

July U.S. Expanded Search Rankings

According to comScore, they will publicly report the number of search queries conducted in the expanded search universe for the top 10 search properties. In July 2007, Google Sites ranked as the top property in the expanded search universe with 6.6 billion searches, driven by Google (5.5 billion) and YouTube/All Other (1.1 billion). Yahoo! Sites ranked second with 2.5 billion, followed by Microsoft Sites (1.3 billion), Time Warner Network (959 million), and Fox Interactive Media (587 million).

comScore Expanded Search Query Report
July 2007
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0

      Search Queries (MM)
                                         Percent
                                          Change
                                           vs.
                                          Prior
                      Jun-07  Jul-07      Month
Total Internet        13,388  13,692      2.3 %
Google Sites           6,385   6,614      3.6 %
    Google             5,365   5,507      2.6 %
    You Tube /
     All Other         1,020   1,107      8.5 %
Yahoo! Sites           2,524   2,524      0.0 %
    Yahoo              2,493   2,493      0.0 %
    All Other             31      31      0.0 %
Microsoft Sites        1,223   1,251      2.3 %
    MSN-Windows
     Live              1,187   1,223      3.0 %
Microsoft/All Other       36      28    -22.2 %
Time Warner
 Network                 971     959     -1.2 %
   AOL                   438     436     -0.5 %
   Mapquest/All
    Other                533     523     -1.9 %
Fox Interactive
 Media                   562     587      4.4 %
   MySpace               551     575      4.4 %
   All Other              11      12      9.1 %
eBay                     468     472      0.9 %
Ask Network              449     462      2.9 %
  Ask.Com                219     214     -2.3 %
  MyWebSearch.com /
   All Other             230     248      7.8 %
CRAIGSLIST.ORG           170     185      8.8 %
Amazon Sites             144     151      4.9 %
Infospace Network         67      56    -16.4 %

comScore has been leading the way when it comes to measuring the search landscape–one that’s heavily affected by social media and social networking (Web 2.0). They’re trying to adapt to this new search landscape by upgrading how they define the search landscape.

Listen to an audio feed of this article or download it and listen to it later.

Are you looking for marketing services such as social media optimization, search engine marketing, pay per click program management or consulting, or search engine optimization services? Feel free to contact me.