comScore, a leader in measuring the digital world, has released its monthly comScore qSearch analysis of the search marketplace for December 2007. Among core search engines in December 2007, Google Sites remained the top search property with 5.6 billion core searches conducted, representing a 58.4 percent share of the search market.
December U.S. Core Search Rankings
In December, Google Sites’ share of core searches stood at 58.4 percent. Yahoo! Sites ranked second with 22.9 percent, followed by Microsoft Sites (9.8 percent), Time Warner Network (4.6 percent), and Ask Network (4.3 percent). Yahoo! Sites experienced the most significant market share increase, gaining 0.5 share points versus the previous month.
comScore Core Search Report*
December 2007
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0
Share of Searches (%)
Point
Change
Dec-07 vs.
Core Search Entity Nov-07 Dec-07 Nov-07
Total Core Search 100.0 % 100.0 % 0.0
Google Sites 58.6 % 58.4 % -0.2
Yahoo! Sites 22.4 22.9 % 0.5
Microsoft Sites 9.8 % 9.8 % 0.0
Time Warner Network 4.5 % 4.6 % 0.1
Ask Network 4.6 % 4.3 % -0.3
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans conducted 9.6 billion searches at the core search engines, representing a 3.9-percent decline versus November. With many Americans traveling and spending time away from home during the holidays, search activity typically experiences a seasonal decline during December. Google Sites saw 5.6 billion core searches during the month, while Yahoo! Sites recorded 2.2 billion.
comScore Core Search Report*
December 2007
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0
Search Queries (MM)
Percent
Change
Dec-07 vs.
Core Search Entity Nov-07 Dec-07 Nov-07
Total Core Search 10,030 9,636 -3.9 %
Google Sites 5,882 5,629 -4.3 %
Yahoo! Sites 2,249 2,211 -1.7 %
Microsoft Sites 984 940 -4.5 %
Time Warner Network 453 442 -2.6 %
Ask Network 463 415 -10.3 %
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
December U.S. Expanded Search Rankings
In the December 2007 analysis of the Top 50 properties worldwide where search activity is observed, Google Sites leads with 7.2 billion searches. Yahoo! Sites ranked second with 2.4 billion searches, followed by Microsoft Sites (963 million), and Time Warner Network (784 million). eBay (up 3.9 percent) and Amazon Sites (up 20.8 percent) were among the few sites experiencing gains, as holiday shoppers contributed to increased search activity on these sites. Craigslist.org (up 6.3 percent) also experienced gains in December.
comScore Expanded Search Query Report
December 2007
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0
Search Queries (MM)
Percent
Change
Dec-07 vs.
Expanded Search Entity Nov-07 Dec-07 Nov-07
Total Expanded Search 13,907 13,523 -2.8 %
Google Sites 7,326 7,165 -2.2 %
Google 5,923 5,651 -4.6 %
YouTube/All Other 1,403 1,514 7.9 %
Yahoo! Sites 2,395 2,363 -1.3 %
Yahoo! 2,358 2,326 -1.4 %
All Other 37 37 0.0 %
Microsoft Sites 984 963 -2.1 %
MSN-Windows Live 947 927 -2.1 %
Microsoft/All Other 37 36 -2.7 %
Time Warner Network 838 784 -6.4 %
AOL 445 434 -2.5 %
MapQuest/All Other 393 350 -10.9 %
eBay 489 508 3.9 %
Ask Network 464 416 -10.3 %
Ask.com 263 238 -9.5 %
MyWebSearch.com/ All Other 201 178 -11.4 %
Fox Interactive Media 436 350 -19.7 %
MySpace 427 342 -19.9 %
All Other 9 8 -11.1 %
Craigslist.org 207 220 6.3 %
Amazon Sites 178 215 20.8 %
Facebook.com 119 102 -14.3 %