comScore Unveils comScore Marketer Interactive Search Intelligence Service

comScore

comScore has unveiled a new service for marketers called “comScore Marketer” that gives you a comprehensive set of online tools that allows you to assess a site’s online marketing performance. comScore Marketer is a new interactive search intelligence service that helps you benchmark performance and optimize a marketing campaign’s ROI.

comScore Marketer allows you to benchmark a campaign’s performance versus competitors–and optimize the ROI of your search marketing efforts.

The comScore Marketer service give you granular information about searchers (visitors who used search to come to a site) as well as the search phrases–this gives you intelligence that you can act upon.

– Create more efficient and cost-effective campaigns using paid and organic search terms.

– Identify high performing search terms at a site and category level.

– Analyze searchers and the use of search terms by demographic segment.

– Discover high-potential consumer segments and pinpoint the optimal search sites and search terms to reach them.

– Find out who is competing on search terms to identify prime affiliate marketing partners.

– Maximize the ROI of search and online marketing investments.

Sample Data

Through the comScore Marketer service you can see data like the percentage of total clicks via Paid search versus the percentage of total clicks via Organic or “natural” search. Here’s some sample data from the comScore Marketer service that shows information about the search phrase “credit card” or “credit cards” (detailed below):

Click-Thru Report for
Search Terms "Credit Card" or "Credit Cards"

June 2007
Source: comScore Marketer

Click-Thru                   Share of Total                 Organic
Destination Site             Click-Thrus       Paid        (Algorithmic)
                                for          Percentage    Percentage of
Search Terms of Total Clicks Search Terms   of Total Clicks Total Clicks

  Total Click-Thrus            6.8 MM        1.6 MM         5.2 MM
  Total (%)                  100.0          23.7           76.3
  CreditCards.com             10.6          67.0           33.0
  JP Morgan Chase Property     8.1          22.7           77.3
  HSBC                         6.1          38.1           61.9
  Capital One                  4.1          49.4           50.6
  Citigroup                    3.1          11.6           88.4
  Bank of America              3.1           7.4           92.6
  Bankrate.com Sites           2.8          10.5           89.5
  American Express             2.3          42.4           57.6

The results shown above show that creditcards.com is the top destination for clicks for “credit card” or “credit cards”. This accounts for 10.6 percent of all click-thrus, followed by the JP Morgan Chase Property (8.1 percent) and HSBC (6.1 percent).

That fact that CreditCards.com is the top destination is because of its heavy PPC strategy, as two-thirds (67.0 percent) of clicks to the site come from PPC. However, the JP Morgan Chase Property and HSBC each generated at least 6 percent of total click-thrus on the search terms “credit card and “credit cards”, but they have a significantly lower share of the total number of clicks resulting from PPC (22.7 percent and 38.1 percent). In other words, these sites are relatively more effective than CreditCards.com at generating “credit card”-related clicks via organic search results.

For more info about comScore Marketer, go here.

Offermatica and WebTrends Partner to Offer Two-Way Web Analytics-Optimization Integration

Offermatica and WebTrends have partnered to offer what they’re calling a “comprehensive two-way analytics-optimization integration.” This new, unified solution will allow you to automate relationship marketing initiatives and drive highly relevant and targeted visitors to your site.

Offermatica is a provider of media delivery, testing, and optimization software. WebTrends is a provider of web analytics and Marketing Performance Management solutions. This new technology partnership enables customers who have both companies’ products to improve their online visitors’ experiences and customer profitability.

This new dynamic combination of Offermatica with WebTrends Marketing Labâ„¢ solutions offers you customizable marketing analytics. This allows you to evaluate your web site and marketing efforts, and gives you the ability to quickly and easily deliver relevant, targeted content to your site’s visitors–you can also leverage rich customer-centric information from WebTrends.

In addition, this new Offermatica/WebTrends partnership makes Offermatica test results automatically available for analysis within WebTrends solutions. The result is a quick, automated, and precise approach to deliver relevant online visitor experiences that positively impact customer acquisition, retention and lifetime value.

Offermatica’s dynamic profiling technologies allows you to specify visitor and customer behaviors that can serve as the basis for the delivery of personalized content. Enabled by the Offermatica Open API layer and WebTrends Visitor 360 web services, the Offermatica-WebTrends integrated solution allows you to quickly and seamlessly deliver unique visitor experiences leveraging deep behavioral insight and sophisticated customer segmentation and targeting capabilities of WebTrends Marketing Lab.

Coremetrics Adds Web Analytics to IBM WebSphere Commerce Web 2.0 Store

Coremetrics, a provider of on-demand web analytics, is teaming up with IBM to combine Web 2.0 and multi-channel web analytics. The new WebSphere Commerce Web 2.0 Store solution is an ecommerce platform based on Web 2.0 technology.

With this new solution, not only is there a streamlined user experience, the collaboration between Coremetrics and IBM provides embedded analysis and measurement capabilities, with in-depth, customizable tagging for reporting purposes. Retailers can now track the effectiveness of the Web 2.0 Store, helping them understand such items as AJAX pop-ups.

In an online retail environment, the technology in the IBM Web 2.0 Store enables online customers to add a purchase to their cart, continue to browse the site and view other product recommendations via AJAX pop-ups, without losing their place in the checkout process. This interim browsing activity can now be measured by joint Coremetrics/IBM WebSphere Commerce customers, as part of the overall campaign analysis.

WebSphere Web 2.0 recent enhancements:

Customer empowerment
– WebSphere Commerce Web 2.0 store solution
– Enhanced search and navigation
– WebSphere Commerce integration with sitemaps
– Enhanced search and navigation by integrating to IBM WebSphere Content Discovery Server

Enhanced Webanalytics
– Coremetrics for IBM WebSphere Commerce auto tagging utility
– Coremetrics Tag Library support for WebSphere Commerce versions, 5.6 and 5.6.1
– Coremetrics reports for WebSphere Commerce

Web content management
– WebSphere Commerce and content management system integration
– IBM Workplace Web Content Management on WebSphere Portal 6.0 for WebSphere Commerce v6.0

Foundational leadership
– Front-office integration
– WebSphere Commerce Services for catalog, order, member and contract
– WebSphere Commerce Portal integration

– Back-office integration
– Web services support for back-office integration
– WebSphere Commerce and SAP system integration
– WebSphere Commerce and Sterling Customer Order Management PCA (Sterling COM PCA)integration

– Paymentech Plug-in for WebSphere Commerce

Coremetrics and IBM have also recently announced a ‘plug and play’ solution for multichannel web analytics, based on Coremetrics’ existing deep integration with the IBM WebSphere Commerce platform. This new solution adds a set of reports, analytics, and adapters that provide a streamlined, measurement platform for the performance of sales, products, promotions and B2B contracts across the internet and the call center.

Coremetrics is a leading provider of on-demand web analytics and precision marketing solutions. [Read more...]

comScore Traffic Reports for March 2007 Regarding Top UK Websites

comScore has come out with their traffic reports for the leading United Kingdom sites. Many social networking and major consumer websites are seeing an increase in visitors. comScore, Inc. is a leader in “measuring the digital world” and measuring internet traffic in general. This based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing.

comScore has reported that Google maintained its place as the most-visited site in the United Kingdom with 27.3 million UK visitors. Microsoft webites and eBay followed, with 26.8 and 22 million visitors, respectively.

The biggest gainer within the top 20 sites was British Sky Broadcasting (BSkyB). Their website had a 36 percent increase, up to to 9.7 million UK visitors during March 2007. Apparently the increase in traffic is attributed to a major advertising campaign aimed at promoting BSkyB’s entertainment and communication packages. They’re in the midst of increasing competition for new customers from Virgin Group. Virgin websites attracted 11.1 million visitors in March 2007, which is up 4 percent from February, 2007.

Several social networking Web 2.0 websites showed gains in March 2007, including Tagged.com. Tagged became the UK’s biggest gainer with a 226 percent increase–they had more than 3 million visitors during the period. In addition, Facebook.com was up 38 percent to 2.7 million visitors, and Six Apart websites went up 30 percent to 3.5 million visitors during March 2007. Bebo.com grew 9 percent to 7.8 million visitors. Bebo.com is the only one of these websites to be represented in the top 20 list.

The UK Top Gaining Properties list was dominated by many major consumer websites, including:
- Vodafone, up 47 percent to 4 million visitors during March 2007
- British Airways, up 43 percent to 4.4 million visitors during March 2007
- Ticketmaster, up 36 percent to 3.7 million visitors during March 2007
- Wal-Mart, up 15 percent to 2.6 million visitors during March 2007
- Sony Online, up 14 percent to 3.7 million visitors during March 2007
- Tesco Stores, up 10 percent to 7 million visitors during March 2007
- Marks & Spencer, up 10 percent to 2.7 million visitors during March 2007
- The easyGROUP, up 9 percent to 3.3 million visitors during March 2007

USATODAY.com Named Top Award Winner by Hitwise

Hitwise has ranked USATODAY.com number 1 by visits among all other U.S. websites in the Hitwise News and Media – Print category for 2006. “online competitive intelligence service” that measures Internet usage among 10 million U.S. Internet users.

The Hitwise U.S. Top 10 Awards ranks the most successful U.S. websites in 160+ online industries. Hitwise reports on the anonymous online usage and search behavior of more than 10 million U.S. Internet users.

USA TODAY is the United States’ best-selling newspaper and will celebrate its twenty fifth anniversary on September 15, 2007. USA Today is published via satellite at 36 locations in the USA and at four sites abroad. With a total average daily circulation of 2.3 million, USA TODAY is available worldwide. USA TODAY is published by Gannett Co., Inc. (NYSE:GCI) . The USA TODAY brand also includes: USATODAY.com, an award-winning news and information Web site that is updated 24 hours per day; USA TODAY Sports Weekly, a magazine for enthusiasts of professional football and baseball; and USA TODAY LIVE, the television arm of the USA TODAY brand that brings the spirit and quality of the newspaper to television.

Hitwise Awards 192.com Top 3 Business Directory

In another category, 192.com placed in the top 3 Hitwise UK Business Directories category. 192.com is the de facto standard search engine for finding people, business and places in the UK. Established in 1997 by Alastair Crawford, founder of UK-Info Disk and Passado.com, the multi-award winning 192.com has over five million registered users accessing unequalled breath and depth of data.

192.com searches over 600 million records including free directory enquiries (http://www.192.com/search/people.cfm), local business listings (http://www.192.com/search/business.cfm), interactive mapping, aerial photography and property reports. Premium records include current and historical electoral rolls; the birth, deaths and marriages register; 1861 census data; and company and director reports.

192.com Business Services, the corporate arm of 192.com, delivers online identity verification and tracing solutions to over one million desktops across retail, gaming, finance and the public sector.

EasyJet.com Wins Top award for Commercial Airlines and Travel-Transport

According to TravelConnect, EasyJet.com, Europe’s leading airline website, is the UK’s favorite travel website. easyJet won the Number One award for Commercial Airlines and Travel-Transport.

About Hitwise
Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search, and conversion behaviour of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into the easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.

Epikone Launches Google Analytics Setup Guide

EpikOne, Inc., a global leader in web and search analytics, has released its latest product, the Google Analytics Setup Guide. This is a comprehensive guide designed to aid in the basic configuration of Google Analytics and enhance its reporting capabilities.

The Google Analytics Setup Guide is a do-it-yourself kit for website owners looking to implement proper configuration of Google Analytics without the expense of outsourcing this task. The guide is an inexpensive alternative that walks the user through basic configuration in just seven easy steps.

“The Google Analytics Setup Guide is geared towards small businesses who can’t afford hefty professional service fees but understand the impact that a successful web analytics initiative can have,” said Dave Winslow, President of EpikOne, Inc. “The guide would also benefit businesses who don’t have the technical staff to configure Google Analytics themselves, but are competent enough to do so given the right resources.” [Read more...]

Coremetrics Introduces 3D Marketing Analytics in Latest Release

Coremetrics has is introducing what they’re calling “3D Marketing Analytics”. What does this mean to search engine marketers? You can now accurately measure multiple marketing influences over time.

In the Coremetrics’ Spring release, called “Coremetrics 2007″, search engine marketersare now able to “identify, for the first time, the influence of multiple touchpoints such as email, blogs, online ads, natural search and paid search over time, enabling them to allocate investment accordingly.”

You can now simultaneously track the “multiple influences” that impact each consumer at any point in the sales cycle. According to Coremetrics, they allow you to track just about every way and every “reason” that influences someone might come to a web site, whether it’s paid search, organic search, a banner ad or text link, or any other way that’s “trackable”. Coremetrics does this by drawing on Coremetrics LIVE Profiles, the “industry’s only complete record of all visitor behavior and cross-session activity. It provides unlimited insight into marketing campaigns along three dimensions: ability to draw new visitors to the site, nurture them along the conversion cycle, and trigger action.”

The Spring release of Coremetrics 2007 enables search engine marketers to understand the impact of Web 2.0 technologies that require the ability to evaluate ‘intra-page’ activity associated with technologies such as Flash, Flex, and other AJAX-based pop-ups and slider bars.

“As we make further inroads into a Web 2.0 world, we are very excited about the new features and metrics that help us better understand how we engage with our visitors over longer periods of time. It is critical that we understand how our visitors value both our content and our brands over multiple visits,” said Daniele Campbell, senior director of marketing operations, Rodale Interactive. “Coremetrics dashboards are used by a broad audience, including executives, marketers, site designers, content managers and traffic analysts. With this new release, our team has the intelligence to make the right decisions to continually enhance our visitors’ experience.”

“Consumers are now taking a much more active role in shaping their own online experience, creating and sharing their own content, and engaging with companies through tools such as RSS feeds and blogs. As a result, their online behavior is a lot more sophisticated, with buying decisions becoming an iterative, informed process, rather than a single event, and marketers need to adapt to this,” said John Squire, senior vice president of product strategy at Coremetrics. “We’re addressing the challenge of identifying how these new marketing influences work together throughout the conversion cycle, and which contributes the most value.” [Read more...]