Google Analytics is broken. Well, at least the way that Google Analytics calculates bounce rate and the average time on site is broken--or at least has a major flaw. Let's first take a look at bounce rate, and how Google explains it: There is a difference between exit rate and bounce ...

Source: http://www.reedge.com/ab-test.html You might wonder why a certain website emerges as the leading one in its niche when there are hundreds or even thousands of other sites on the web that are basically serving the same content. Aside from thinking of the reasons why, the more important question to consider here ...

Many times it happens that people with online business face the most common problem. Their businesses are not giving them as much output as they expect them to make or they are not getting enough number on people on their website as they wanted to. They have trouble monetizing their ...

This is a very popular topic, website owners should have the basic knowledge of what Google Analytics funnels are, and how they can help your website. Attracting traffic to your website by way of membership, providing eBooks, or subscribing to specific offers will all aid in your build. When you ...

There is a free tool that Google provides called Google Analytics. Google will give you code to copy and paste in your website. When you enter the code, Google will then give you details on your website and it will break down all of the important parts of ...

comScore, Inc. (NASDAQ:SCOR) has released its monthly comScore qSearch analysis of the U.S. search marketplace. In June 2008, Americans conducted 11.5 billion core searches, representing a 7-percent gain versus May. In June 2008, Google retained its lead in the U.S. search market capturing 61.5 percent of the searches conducted, down slightly ...

Apparently there's a flurry of online spending--all by procrastinators and deal-seekers. This is leading to a strong final week of pre-Christmas online shopping. comScore is reporting that online sales are up 25 percent versus a year ago.   In comparison, it's interesting to note what 10e20 reported a year ago ...

comScore has unveiled a new service for marketers called "comScore Marketer" that gives you a comprehensive set of online tools that allows you to assess a site's online marketing performance. comScore Marketer is a new interactive search intelligence service that helps you benchmark performance and optimize a marketing campaign's ROI. comScore ...

Offermatica and WebTrends have partnered to offer what they're calling a "comprehensive two-way analytics-optimization integration." This new, unified solution will allow you to automate relationship marketing initiatives and drive highly relevant and targeted visitors to your site. Offermatica is a provider of media delivery, testing, and optimization software. WebTrends is a ...

Coremetrics, a provider of on-demand web analytics, is teaming up with IBM to combine Web 2.0 and multi-channel web analytics. The new WebSphere Commerce Web 2.0 Store solution is an ecommerce platform based on Web 2.0 technology. With this new solution, not only is there a streamlined user experience, the collaboration ...