Do you want to optimize Flash, Ajax, or another form of “Web 2.0″ media? Offermatica has a new product that will optimize Flash, Ajax, and other forms of “Web 2.0″ rich media using advanced testing and real-time personalization.

Offermatica is a leading provider of media testing and optimization software. Their latest offering is the industry’s first real-time optimization for rich media and rich web apps. You now have the opportunity to use Offermatica’s testing and personalization network to increase engagement within the most advanced Web 2.0 and interactive interfaces.

If you’re a marketer and you’re following Google and Yahoo!’s lead by creating sleek, “pageless” experiences, you can now use rich media content to target specific user behavior–or you can test interactive elements to deliver a more engaging, personalized, and efficient experience.

Offermatica’s Rich Media Optimizer is similar to “dynamic interactivity” adopted by Google for Google Maps and Netflix. Offermatica’s Rich Media Optimizer uses Asynchronous JavaScript or AJAX to respond immediately to user actions. The Rich Media Optimizer takes advantage of Offermatica’s advanced personalization engine to respond to user actions and change content and interface elements with every interaction.

Use the Rich Media Optimizer to make sure that visitors see the most relevant content on a page–users don’t have to refresh the page in their web browser.

Offermatica is a provider of software to test, measure and optimize internet marketing and online advertising campaigns. Offermatica’s software enables you to quickly test internet content, allowing you to increase sales and web-based leads. This reduces customer acquisition costs and improves customer interactions.

For more info, check out the Offermatica.com website.

With this new solution, not only is there a streamlined user experience, the collaboration between Coremetrics and IBM provides embedded analysis and measurement capabilities, with in-depth, customizable tagging for reporting purposes. Retailers can now track the effectiveness of the Web 2.0 Store, helping them understand such items as AJAX pop-ups.

In an online retail environment, the technology in the IBM Web 2.0 Store enables online customers to add a purchase to their cart, continue to browse the site and view other product recommendations via AJAX pop-ups, without losing their place in the checkout process. This interim browsing activity can now be measured by joint Coremetrics/IBM WebSphere Commerce customers, as part of the overall campaign analysis.

WebSphere Web 2.0 recent enhancements:

Customer empowerment
– WebSphere Commerce Web 2.0 store solution
– Enhanced search and navigation
– WebSphere Commerce integration with sitemaps
– Enhanced search and navigation by integrating to IBM WebSphere Content Discovery Server

Enhanced Webanalytics
– Coremetrics for IBM WebSphere Commerce auto tagging utility
– Coremetrics Tag Library support for WebSphere Commerce versions, 5.6 and 5.6.1
– Coremetrics reports for WebSphere Commerce

Web content management
– WebSphere Commerce and content management system integration
– IBM Workplace Web Content Management on WebSphere Portal 6.0 for WebSphere Commerce v6.0

Foundational leadership
– Front-office integration
– WebSphere Commerce Services for catalog, order, member and contract
– WebSphere Commerce Portal integration

– Back-office integration
– Web services support for back-office integration
– WebSphere Commerce and SAP system integration
– WebSphere Commerce and Sterling Customer Order Management PCA (Sterling COM PCA)integration

– Paymentech Plug-in for WebSphere Commerce

Coremetrics and IBM have also recently announced a ‘plug and play’ solution for multichannel web analytics, based on Coremetrics’ existing deep integration with the IBM WebSphere Commerce platform. This new solution adds a set of reports, analytics, and adapters that provide a streamlined, measurement platform for the performance of sales, products, promotions and B2B contracts across the internet and the call center.

Coremetrics is a leading provider of on-demand web analytics and precision marketing solutions.

Coremetrics offers the industry’s only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful digital marketing initiatives. Coremetrics services more than 1000 brands and has delivered over $300 million in documented ROI in the past two years.

Coremetrics is the integrated web analytics solution for IBM WebSphere Commerce, delivering a best-of-breed multichannel business analytics solution. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Tagseasy allows professionals from a wide range of industries to capture, organize, and recommend relevant information to their colleagues. The Tagseasy service builds what is called a “live knowledge exchange” where users access only the most relevant content, which Tagseasy says saves time–it also helps build deeper knowledge for the organization.

By making a business more connected and better informed, Tageasy’s solution enables workers to find the gems of information hidden amongst the 25 billion online web pages currently published – rapidly accessing the previously found web searches, important intranet documents and comments from others in their company and profession.

How does Tagseasy work?

1. Add the Tagseasy toolbar
The toolbar lets you tag & recommend only what’s valuable on the Web

2. Create a Tagging Network
Keep your valued resources private, share them with your colleagues or with the world

3. Turn search into research
Start your searches with the recommendations of people you trust

Tagseasy is ideal for teams, for departments or just among friends Then see what other experts and professionals in your industry value

Ideal for research, sales, marketing, R&D, and other teams in virtually any industry from finance, law to education and healthcare.

The Tagseasy starter service is available right now for free at www.tagseasy.com.

Tagsearch Technologies is dedicated to leading business adoption of tagging and social search. The company’s Tagseasy solution helps organisations transform their online productivity and build knowledge management using the power of shared intelligence.

Tagsearch Technologies was founded in 2006 by Kurt Lyall and Hugo Mills, both veteran online researchers. The idea behind Tagseasy came after spending the previous 5 years building the research and marketing company FirstPartner and working with organisations such a Vodafone, BT, Sky, LogicaCMG, T-Mobile and Microsoft to conduct market and competitor research. They have used the past nine months and the private funding from external investors, to develop a robust, business grade shared intelligence service for discerning organisations.

Over the next three months, they will oversee a managed release of Tageasy to customers in a range of industries including; marketing, PR, investment banking, fund management and publishing – working with system integrator partners and other software companies.

By the autumn, the product family will be fully released, covering three separate solutions 1) OnDemand for individuals and small teams 2) Publisher 2.0 a fully white-labelled solution for online publishers and 3) Enterprise 2.0 for large organisations.

According to their press release today, the new Gomez(R) On-Demand QA Solutions help web development organizations reduce design cycles, perform true production-based testing for new web applications, and ultimately increase the quality of the user experience. The Reality XF solutions allow for simple and cost-effective testing of web applications prior to deployment, across any browser, operating system, geography or connection type.

These newest on-demand solutions expand the Gomez ExperienceFirst(TM) platform, eliminating up-front license fees and protracted implementation periods of traditional QA and proprietary test solutions. Gomez On-Demand QA Solutions leverage open source frameworks and are delivered in a software-as- a-service (SaaS) model, enabling web development operations of all sizes to benefit from them.

Gomez On-Demand QA Solutions address the challenges posed by today’s web applications, which increasingly depend on aggregating third-party functionality at the point of delivery – the browser. The implementation of new client-side delivery tools like Ajax and the proliferation of alternative browsers have given rise to a host of variables – including operating system, geography and connection speed – that can affect the performance of an application.

The Solutions
The initial Gomez On-Demand QA Solutions, which are part of the Gomez ExperienceFirst platform, include three new applications – Reality Load XF, Reality Check XF and Reality View XF.

Reality Load XF is the industry’s only solution that lets users load-test applications under real-world peak loads using real devices connected to the Internet. Unlike traditional load-testing solutions which either test against simulated behind-the-firewall or limited outside-the-firewall environments, Reality Load XF leverages more than 14,000 “last mile” measurement locations on the Gomez ExperienceFirst Network to deliver tests that realistically emulate the profile and load characteristics of a customer’s actual production user base.

Reality Check XF is the first solution for cross-browser functional QA testing of Ajax-enabled applications. Reality Check XF allows users to load scripts of business transactions recorded using the leading open source web- testing framework, Selenium. Once loaded into the system, these scripts can be played back manually or on a scheduled basis against the desired combination of browsers and operating systems. In addition to providing a pass/fail determination of the web application’s functionality, the product captures screen shots and movies of each test. This unique capability enables developers to see precisely how an end user would experience the application, which is critical for Ajax-enabled and other Web 2.0 type applications.

Reality View XF allows a web developer to profile the visual performance of a web page across multiple browsers using a single-click test. It supports the most heavily used browsers, including IE6, IE7, Firefox 2.0, Opera 9 and Safari at multiple screen resolutions; and the major operating systems, including Windows XP, Windows Vista, Linux and Mac OS X. Reality View XF provides detailed, actionable information on how each browser renders the page, enabling the developer to optimize its performance for end users.

Availability
Gomez On-Demand QA Solutions will be available for general release in the U.S. as a separate set of services in the second quarter of 2007 from www.realityqa.com. Rollout to Europe is planned later in the year.

Gomez has produced a podcast providing more information about its new On- Demand QA Solutions, which can be accessed at http://www.gomez.com/podcasts/Gomez On-Demand QA Solutions.mp3.

Gomez is the leading provider of on-demand web application experience management solutions, helping the world’s top businesses ensure quality web experiences for their customers. Gomez ExperienceFirst applications are used by more than 750 companies worldwide, including eight of the top 10 most visited sites, six of the top 10 retailers, nine of the top 10 financial services firms, five of the top 10 social networking companies, and four of the top 10 industrial companies.

Founded in 1997, Gomez provides the industry’s only complete solution for managing web application experience from development through deployment and the entire application life cycle, featuring active monitoring, competitive benchmarking, and more than 14,000 data sources worldwide. Gomez is Network Computing magazine’s “Editor’s Choice” for best Internet performance monitoring service. For more information, please visit www.gomez.com or de.gomez.com for information in German.

The Crossvision Application Designer Community Edition is available for download on this page here.

Crossvision Application Designer is a state-of-the-art Web 2.0 application design and runtime environment. It allows for quick and easy implementation of new applications, combining existing in-house applications and Web applications. This free version offers the same functionality as the commercial version.

According to today’s press release, “Crossvision Application Designer is useful for organizations that want to develop composite applications for use within a Service-Oriented Architecture (SOA). This free community edition is particularly important for educational institutions as a cost-effective way of giving students access to the latest software development technologies. Crossvision Application Designer follows Software AG’s strategy of supporting organizations in utilizing their existing IT infrastructure in new and innovative ways. Software AG is committed to allowing customers to enhance and extend existing applications and continue to use them in modern IT environments while reducing development and maintenance costs.”

Software AG’s Crossvision Application Designer accelerates and simplifies the design and deployment of rich Internet applications (RIA) with AJAX (Asynchronous JavaScript + XML). With Crossvision Application Designer, desktop-like capabilities can now be enabled for the browser without requiring developers to code complex JavaScript, HTML or CSS (Cascading Style Sheets).

Once applications created using Crossvision Application Designer are designed and tested, they can be rapidly deployed on a broad range of Java application servers, including Tomcat, JBoss, IBM Websphere, BEA Weblogic and others. Each application can be immediately accessed through browsers and via a Java SWT (Standard Widget Toolkit) client.

Software AG is committed to a standards-based approach to helping customers build an SOA. The company is a member of the OpenAJAX Alliance, which has a mission to advance the adoption of AJAX. Software AG is also an add-in member of the Eclipse Foundation.