Bill Hartzer

BrightTalk Hosts Conversational Marketing Summit

BrightTalk is hosting a Conversational Marketing Summit asked me to present. At 3:00pm Pacific Time on November 24th, 2008 I talked about Social Media and Search and how your search engine marketing efforts can benefit from social media marketing. I've embedded my presentation right here so you can watch it. If ...

Sphinn is a Dysfunctional Social Network Because Internet Marketers Don’t Understand Social Networking

Eric Lander has a great blog post about Sphinn. If you have not heard of Sphinn.com, Sphinn is a "News, Discussion Forums & Networking for Search & Internet Marketing Professionals" site. It's Danny Sullivan's social networking site for internet marketing professionals. Since Eric has written a great post and has ...

Digg Down Today and Other Social Media Revelations

For many years now, I have always been a fan of creating custom, unique 404 error pages. I have also, at the same time, been rather annoyed that a site as large as Digg can consistently serve up an error page like the one below. Not only have I been rather ...

Worst Demographic Targeting Ever: Hannah Montana Tickets Given Away on Digg

  I usually do not make it a habit of pointing out badly implemented online promotional campaigns. However, in this case, I could not help but point out one of the worst demographic targeting that I have ever seen on the web. Hannah Montana tickets are being given away ...

What Does Social Media Have to do with Search? Plenty

Back in the "dark ages" of search engine optimization, way back a few years ago, actually, we created content on our websites. We then paid attention to on-page optimization, like optimizing our title tags, our body copy, and we mentioned our keywords in the copy. Linking campaigns were important, and ...

Sway Social Media Marketing Company to be Acquired by Cornerworld

Cornerworld Corporation has signed a letter of intent to purchase Sway, Inc., a social media marketing company that sells digital media tools to advertisers. The terms of the Letter of intent states that Cornerworld would acquire 100 percent of Sway for $30 million through a combination of cash and Cornerworld ...

Facebook’s Mark Zuckerberg to Keynote South by Southwest Interactive Festival

  Facebook's Mark Zuckerberg will keynote the fifteenth annual SXSW Interactive Festival, also known as South by Southwest. This year it's being held March 7th to March 11th in Austin, Texas. Mark Zuckerberg will speak on Sunday, March 9th, at 2pm. Sarah Lacy, who is an author, a BusinessWeek ...

The Future of Social Media Web Sites

The current proliferation of social media sites is the most pervasive phenomenon on the Internet today. Not since the dot.com explosion has the there been an Internet trend that is so widespread in its popularity. The comparison with the dot.com growth is in fact one that is made by many ...

Top 10 Blog Posts about Mixx for 2007

Since we are winding down 2007, I thought it would be appropriate to put together what I thought are the top 10 blog posts about Mixx.com that have been written in 2007. Certainly there have been a lot of interesting blog posts about Mixx, but these are certainly the best ...

Top 10 Blog Posts about Sphinn in 2007

Since we are winding down the year of 2007, I thought it would be appropriate to put together what I thought are the top 10 blog posts about Sphinn that have been written in 2007. Certainly there have been a lot of interesting blog posts about Sphinn. So, without further delay, ...

March 15th 2010
Tags: Search Engine Optimization 4 Comments

How Search Engine Optimization Adds Value to a Website

Most likely, if you have a website for your business, you probably have been pitched by a host of companies about the benefits of Search Engine Optimization. And, as someone who has been actively practicing organic search engine optimization since 1996, I am probably just as qualified as anyone else ...
March 10th 2010
Tags: Search Engine Marketing 4 Comments

Search Engine Optimization: Is Social Sharing the Next Link Building?

I just finished reading an interesting TechCrunch article about how Google has upgrade Google Reader, making it more visual. What's interesting to me, as a search engine optimization expert and online marketer, is not the fact that Google has upgrade Google Reader. It is, after all, pretty cool stuff. No ...
March 10th 2010
Tags: Internet Usage One Comment

comScore February 2010 Search Engine Rankings

Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. comScore, Inc. (NASDAQ: SCOR) , a leader in measuring the digital world, ...
March 9th 2010
Tags: Search Engines No Comments

CheapTweet Upgrades Its Social Deals Search Engine

CheapTweet.com, a major Twitter-based social deals search engine site, has launched CheapTweet Version 2, in celebration of indexing over 5 million deals online to offer users an better social shopping experience. CheapTweet's 2.0 rollout adds upgrades to its core search engine, voting mechanism, and a new look and feature called ...

Search Engine Optimization and Network Marketing: How to Get More Leads

I had an interesting conversation over the weekend with Marvin, who called me to discuss Network Marketing. Somehow we had become connected through Facebook or another social networking website and he thought that since we were tagged as being friends online he believed that that gave him permission to call ...

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