As you load a website, the text you were looking for is surrounded by icon buttons, from Facebook to Pinterest. You can “like” or “recommend” posts, text and items at the click of a button. Although these benign entities lining almost any website seem harmless enough, they are part of a larger structure, referred to as social commerce. With traditional advertising barely lifting an eyebrow, businesses are looking for different ways to engage customers and increase profits. Although social commerce is still in its beginning stages, it is more prevalent today than last year. Take a look at some of the main ways top sites manoeuvre you to purchase an item: [Read more...]
According to Social Media Today, the rate of social media usage rose by 18% in 2013. This brings to nearly 25% the number of subscribers using social media today. This includes personal and business accounts. Social media has defined the marketing fronts of most companies with many of them registering phenomenal success. With this rapid growth in social media uptake, the demand for social media training and consulting has risen tremendously. Business, individuals and even governmental institutions are all looking to hire experts to help them in their social media functions. [Read more...]
Here’s one of my favorite current hobbies: I sit down with potential clients, throw out a reference to Google+ and pause for the inevitable response – that “it’s never going to take off” or “we don’t believe in it.” [Read more...]
Yesterday, Matt Cutts tweeted a link to a new scraper report tool that you can use to report websites that are outranking your website. If this other site has scraped or copied or stolen your content, then you can use the form to report the spam to Google. That new form could be useful for some, and I applaud Google for adding it. But that’s honestly not what I’m interested in here. In fact, what I find more interesting, is that fact that Matt Cutts tweeted a Bit.ly URL. And as a result, we can get all sorts of really cool data about his Tweet and the link that he Tweeted. [Read more...]
In the past day or so, Facebook has registered “Content Fellowship” related domain names, possibly indicating that they have a plan to offer a content fellowship. There are several domain names that they’ve registered that seemingly would protect a new possible project that they’re working on.
Here is a list of the domains recently registered by Facebook:
Here is a sample of the whois data:
Usually, when a company is starting a project, a new website, or a new product or service offering, it is customary for them to register several related domain names in order to “protect” their mark or their project. I tested each of these domain names in a web browser and they currently do not resolve.
After seeing that Twitter doesn’t actually recognize the new gTLDs as real links in Tweets, I was curious to see whether or not Facebook recognizes the new gTLDs as links in posts. If you were to include the URL of a new website that you just put up on a new gTLD, then would Facebook include that URL in the post and change it so it’s a clickable link? [Read more...]
I was curious to see whether or not Google Plus actually recognizes the new gTLDs as links in posts. If you were to include the URL of a new website that you just put up on a new gTLD, then would Google Plus include that URL in the post and change it so it’s a clickable link?
Well, I made a post with a list of URLs of 14 of the new gTLDs that are now available to the public for registration, and I am happy to report that Google Plus actually recognizes them. That’s good news.
Well, notsomuch for Twitter.
Twitter does not recognize the new gTLDs, and therefore doesn’t change URLs that include them into clickable links.
Facebook recognizes the new gTLDs, though, as well.
Many online businesses understand the innate value in social media networking to increase their web traffic and ultimately their profit margins; yet, surprisingly, some do not or have not yet begun to tap into the benefits that social media affords when it comes to marketing and growing one’s online or drop shipping business. The following five reasons are strong evidence why social media is integral to any ecommerce strategy in today’s digital marketplace. [Read more...]