Bill Hartzer

How to Protect Your Facebook Fan Page

I recently wrote about an interesting article that is being featured in the March 2010 edition of Harvard Business Review that studied Facebook Fan pages. Research for the article, “How Effective is Facebook Marketing?”, was conducted by Utpal Dholakia, associate professor of management at Rice University’s Jones Graduate School of ...

Study: Facebook Fan Pages are Great Marketing Tool for Businesses

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University's Jones Graduate School of Business. The research is featured in the March 2010 ...

Report Ranks Reputation and Exposure of Brands Across News and Social Media

Across the Internet, in news, blogs, tweets and other social media, millions of people are talking about major brands. This “buzz” can be produced by product launches, ad campaigns, PR events, earnings reports, a single consumer‘s product experience, and many other triggers, even scandals and rumors. The volume and character ...

Luxury Car Brands Not Taking Full Advantage of Social Media

Porsche had the highest community rating in the Community Index with a score of 5,448, followed by BMW at 3,681 and Audi at 3,612 MH Group Communications and Forum Strategies & Communications have released a new study called "Luxury Auto Brands and their Presence in Social Media" that is a comprehensive ...

How to Promote the Perfect Blog Post

As you might recall, a while back I told you how to write the perfect blog post. Now that you've written the blog post and you posted it on your blog (which, I hope, is using the perfect Wordpress theme, it is very important that you promote your blog post. ...

Thanks to @oprah and @aplusk, Twitter Now a Spammer’s Heaven

Thanks to @oprah (Oprah) and @aplusk (Ashton Kutcher), Twitter is now the 49th most popular site according to Alexa. In the past 3 months, Twitter's traffic is up a whopping 334.6 percent. But, with the increased popularity, comes the spammers. Unfortunately, though, it just goes with the territory. Whenever you mix ...

Cranberry Launches PeoplePond.com Search Engine Optimization for People Service

Cranberry, a company led by led by Internet visionary David McInnis (formerly of PRWeb), has launched PeoplePond, an Internet service that provides search engine optimized (SEO) profiles and online identity verification services for individuals. It was officially launched to the general public during the annual South by Southwest conference and ...

comScore: Mobile Social Networking is Responsible for Growth of Mobile Internet

A new comScore report out today shows that mobile social networking is responsible for the growth of the mobile internet in Europe. One third of European mobile social networking users access social media sites exclusively. In November 2008, 34 percent of mobile phone owners in Western Europe who visited social networking ...

BrightTalk Hosts Conversational Marketing Summit

BrightTalk is hosting a Conversational Marketing Summit asked me to present. At 3:00pm Pacific Time on November 24th, 2008 I talked about Social Media and Search and how your search engine marketing efforts can benefit from social media marketing. I've embedded my presentation right here so you can watch it. If ...

BrightTALK Hosts Social Media Marketing Summit

BrightTalk is hosting a Social Media Marketing Summit asked me to present. At 2:15pm Pacific Time on October 7th, 2008 I talked about Social Media and Search and how your search engine marketing efforts can benefit from social media marketing. I've embedded my presentation right here so you can watch it. ...

March 15th 2010
Tags: Search Engine Optimization 4 Comments

How Search Engine Optimization Adds Value to a Website

Most likely, if you have a website for your business, you probably have been pitched by a host of companies about the benefits of Search Engine Optimization. And, as someone who has been actively practicing organic search engine optimization since 1996, I am probably just as qualified as anyone else ...
March 10th 2010
Tags: Search Engine Marketing 4 Comments

Search Engine Optimization: Is Social Sharing the Next Link Building?

I just finished reading an interesting TechCrunch article about how Google has upgrade Google Reader, making it more visual. What's interesting to me, as a search engine optimization expert and online marketer, is not the fact that Google has upgrade Google Reader. It is, after all, pretty cool stuff. No ...
March 10th 2010
Tags: Internet Usage One Comment

comScore February 2010 Search Engine Rankings

Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. comScore, Inc. (NASDAQ: SCOR) , a leader in measuring the digital world, ...
March 9th 2010
Tags: Search Engines No Comments

CheapTweet Upgrades Its Social Deals Search Engine

CheapTweet.com, a major Twitter-based social deals search engine site, has launched CheapTweet Version 2, in celebration of indexing over 5 million deals online to offer users an better social shopping experience. CheapTweet's 2.0 rollout adds upgrades to its core search engine, voting mechanism, and a new look and feature called ...

Search Engine Optimization and Network Marketing: How to Get More Leads

I had an interesting conversation over the weekend with Marvin, who called me to discuss Network Marketing. Somehow we had become connected through Facebook or another social networking website and he thought that since we were tagged as being friends online he believed that that gave him permission to call ...

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