The explosion of the internet and social media may be the fastest change in human history. No longer are individuals passively listening and viewing advertisements; now they're "twittering" and posting their opinions on Facebook along with other social media sites. For little companies, social media's ever-emerging presence is really a ...
I recently wrote about an interesting article that is being featured in the March 2010 edition of Harvard Business Review that studied Facebook Fan pages. Research for the article, “How Effective is Facebook Marketing?”, was conducted by Utpal Dholakia, associate professor of management at Rice University’s Jones Graduate School of ...
Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University's Jones Graduate School of Business. The research is featured in the March 2010 ...
Across the Internet, in news, blogs, tweets and other social media, millions of people are talking about major brands. This “buzz” can be produced by product launches, ad campaigns, PR events, earnings reports, a single consumer‘s product experience, and many other triggers, even scandals and rumors. The volume and character ...
Porsche had the highest community rating in the Community Index with a score of 5,448, followed by BMW at 3,681 and Audi at 3,612
MH Group Communications and Forum Strategies & Communications have released a new study called "Luxury Auto Brands and their Presence in Social Media" that is a comprehensive ...
As you might recall, a while back I told you how to write the perfect blog post. Now that you've written the blog post and you posted it on your blog (which, I hope, is using the perfect Wordpress theme, it is very important that you promote your blog post. ...
Thanks to @oprah (Oprah) and @aplusk (Ashton Kutcher), Twitter is now the 49th most popular site according to Alexa. In the past 3 months, Twitter's traffic is up a whopping 334.6 percent.
But, with the increased popularity, comes the spammers. Unfortunately, though, it just goes with the territory. Whenever you mix ...
Cranberry, a company led by led by Internet visionary David McInnis (formerly of PRWeb), has launched PeoplePond, an Internet service that provides search engine optimized (SEO) profiles and online identity verification services for individuals. It was officially launched to the general public during the annual South by Southwest conference and ...
A new comScore report out today shows that mobile social networking is responsible for the growth of the mobile internet in Europe. One third of European mobile social networking users access social media sites exclusively.
In November 2008, 34 percent of mobile phone owners in Western Europe who visited social networking ...
BrightTalk is hosting a Conversational Marketing Summit asked me to present. At 3:00pm Pacific Time on November 24th, 2008 I talked about Social Media and Search and how your search engine marketing efforts can benefit from social media marketing.
I've embedded my presentation right here so you can watch it. If ...
