BrightTalk is hosting a Social Media Marketing Summit asked me to present. At 2:15pm Pacific Time on October 7th, 2008 I talked about Social Media and Search and how your search engine marketing efforts can benefit from social media marketing.

I’ve embedded my presentation right here so you can watch it. If you’re reading this after the event, then you can still be able to view the presentation.

Here are all the details of today’s Social Media Marketing Summit:

WHAT: Social Media Marketing Summit hosted by BrightTALK™

BrightTALK hosts live webcast summits each week around themes that matter to business professionals. At this summit, experts will share information on trends in social media, answer questions, and offer strategies and tips to marketing professionals.

WHEN: Tuesday, October 7, 2008 @ 7:15 a.m. Pacific Time

WHO: Presenters for the Social Media Marketing Summit include:

– Bill Hartzer, head of social media marketing at Vizion Interactive
– Chris Kenton, CEO of SocialRep
– Dave Evans, vice president of social media at Digital Voodoo
– Edith Yeung, vice president of marketing at Clue Market, Inc. and founder of SFEntrepreneur.com
– Frank Cutitta, general manager at IDG Connect
– Jennifer Jacobson, author of “42 Rules of Social Networking for Business”
– Jerry Hart, partner and vice president of sales and marketing at Power to be Found
– Mary Lou Roberts, Harvard University Extension School instructor and author of “DIY-Marketing” and “eBrandMarketing”
– Sean Mulholland, director of emerging media at Atomic Public Relations

WHERE: The Social Media Marketing Summit is available on brighttalk.com:

Here are some additional presentations on social media marketing that you might also want to watch.

Since Eric has written a great post and has pointed to my activity on Sphinn, I thought that I would respond to his blog post and make some observations about Eric’s post, about Sphinn, and, more importantly, point out that the typical search engine marketer does not understand social networking.

Eric points to some interesting statistics. I agree that these statistics are a few weeks old. Nevertheless, they definitely get the point across. Let’s look at the statistics of Sphinn that Eric has collected:

Registered Users: 12,410
Users with 5+ Submissions: 750
Users with 2+ Comments: ~1,300
Users with 1+ Sphinn: 6,259

To be honest with you, Eric, I have to say that I’m not surprised at all with the numbers. Really. You have to understand that the majority of the people who are members of Sphinn are internet marketers, SEOs, Online Marketers, or whatever you want to call them. What they are not is social networkers. Yes, you heard me correctly, the majority of Sphinners (Sphinn members) are not social networkers. Frankly, I would say that the majority of the users on Sphinn “don’t get it”. They do not understand that to build your own personal social network you have to add friends. You have to submit stuff. You have to comment. You have to be active. Yes, you have to vote on stuff.

Unless I’m entirely off base here, and I know I could be – I believe that five submissions would classify a casual user of the network, not a leader.

No, Eric, you’re absolutely not off-base here. You are correct. I would actually say that those Sphinn users who have only submitted 5 things are not even casual users. They are probably search engine marketers who have just “jumped on the bandwagon” and become a member of Sphinn because others in their industry are members there. I would not even all those people casual users, they’re just registered users. That’s it.

Bill Hartzer, The Sphinnmaster
Bill Hartzer (bhartzer) has cast 10,427 Sphinns. The next active user, Maki (DoshDosh) has 5,108 Sphinns. That’s 48.9% of the actvity of Bill. In other words, Bill’s out there giving our Sphinns like candy on Halloween. Stopping short of accusing Bill of just sphinning everything he sees, I’ll say this… Bill has 1 comment for every 100 sphinns cast. Continuing the comparison, DoshDosh has nearly 5 comments per 100 sphinns cast. aimclear, Sphinn’s third most active user produces nearly 12 commens per 100 sphinns.

I’m sorry Bill, I just don’t see how you can vote for that many items without providing more commentary. I’m certainly open to your response though. Am I just assuming too much on the numbers?

Thanks for bringing this up. Yes, really. I’m very glad that you have pointed out that I am active. Obviously very active. Take a look at how many friends I have on Sphinn. I have to admit that I visit every single day (sometimes more than once a day) and look at the Sphinn home page. And yes, I don’t have any problem with Sphinning (or voting) on everything on the home page. I actually use the Sphinn home page as one of my personal news sources. It’s a great way to keep up with what’s really going on in the industry.

Let’s take a look at another reason why I am so active on Sphinn. I love being active. In fact, voting is a part of being active in the social networking communities. Part of being active means that you vote on your friends’ stuff. And oh yeah, have you seen the “who Sphunn this” link on the Sphinn pages?

Wow, that’s a link back to your profile. In fact, those are links back to your profile. I guess you could actually say that there are probably 10,427 links back to my profile page on Sphinn.

Regarding the comments? Well, let me just say that you probably have never met me in person. I do admit, though, that I really need to start commenting more. Could you consider this blog post one large comment. Perhaps. Take a look, though at how many others are commenting. Some are just more talkative than others.

Is there enough data?

Sphinn is a new social networking community. There is enough data to make some pretty broad assumptions here. In fact, although Sphinn’s goal is to be a social networking community for search marketers and SEM topics, you have to realize what they community is made up of. A social network is only as good as its user base. Sphinn is made up search engine marketers. Search engine marketers are search engine marketers, They know PPC, they know SEO, they know how to get links to sites. Search engine marketers, the majority of Sphinn users, are not social networking experts. The typical search engine marketer does not understand social media. And the numbers really show it. The majority of Sphinn users are not active. Friends’ stats are not available, but I would imagine that most Sphinn users have not added a lot of friends to their network.

Is there enough data? Yes. Is Sphinn the typical social networking community? Absolutely not. It’s a great community of search engine marketers. The typical Internet Marketer does not understand social networking. And that is not a bad thing.

Not only have I been rather annoyed from time to time to get that error page, apparently many others have been seeing it today. It might have to do with some sort of upgrade they are doing, but that is only speculation on my part. In fact, I would only hope that Digg is doing some sort of upgrade because their rather slow page load times have been going on for a long time now. And it’s those slow page load times that have caused me to go on over to sites like Mixx and a few other social networks.

Anyhow, enough about Digg. I thought that I would post today about something that has helped me be rather successful in the social media space; paying attention to your social media profiles.

My Social Media Tip for Today
If there is one thing that I love is social media and the way I can share my favorite resources, stories, news, URLs, and other things that have found online. If you are into the same sort of stuff that I am into, then it would pay to follow my RSS feed or, better yet, follow my social media RSS feeds. I recently posted on our company blog about why it makes perfect sense to pay attention to your social media feeds.

One thing that I didn’t really go into a lot on that blog post is the fact that you can aggregate several social media RSS feeds and combine them appropriately and create additional content. If you have a blog or a personal website you might consider including some of your own social media RSS feeds as a part of the content in your own site.

There are also other sites like FriendFeed (mentioned in my blog post) that will allow you to bring RSS feeds into them and create new content. I would certainly take advantage of this whenever you can, as the whole point of social bookmarking is to get additional traffic, visitors, and links to the URLs that you are sharing, right?

As you know, I am a pretty big fan of Digg.com. I try to get over there as often as I can. For the last few days I could not help but notice the Hannah Montana tickets being given away on Digg. Seriously. I keep seeing an ad for Reliant Energy; if you switch to Reliant Energy then you will have a chance to win Hannah Montana Tickets. Here is a screen capture I made of the ad running on Digg:

Whoever made the decision to run an advertisement for Hannah Montana tickets on Digg.com didn’t make a very bright decision, in my opinion. In fact, I am going to go out on a limb and say that it’s one of the worst demographic targeting decisions that you can every possibly make.

I’m not saying that there are not any pre-teen girls from Texas who hang out on Digg and talk about techy stuff, but the last time I checked, pre-teen girls are not typical Digg.com users:

According to ZDNet.com, “Recent published Digg demographics indicate that the Digg community is 94% male and generally twenty or thirty something techies earning $75,000 or more.” As you might recall, if you want to advertise on Digg, you need to go through Microsoft. Even Microsoft publishes the demographics on Digg to their advertisers: These are the key demographic* indicators: - 66 percent male - 42 percent 35 to 49 years old, - 26 percent 21 to 34 years old - 44 percent with annual income $75K and above - 68 percent college and above education - 14 percent professionals - 10 percent executive or managerial occupation * Source: Alexa.com, June 2007

Nowhere do I see any indication that anyone possibly remotely interested in Hannah Montana or Hannah Montana tickets would be hanging out on Digg. But again, perhaps I might be interested in switching to Reliant Energy and giving the tickets to my daughter. Wait. I don’t have a daughter, I have two sons, aged 7 and 20 months.

I just don’t get it. Someone please enlighten me.

Cornerworld Corporation has signed a letter of intent to purchase Sway, Inc., a social media marketing company that sells digital media tools to advertisers. The terms of the Letter of intent states that Cornerworld would acquire 100 percent of Sway for $30 million through a combination of cash and Cornerworld Corporation stock.

Sway’s products and tools allow you to control and administer marketing campaigns across a number of platforms.

Sway pioneered technology that helps brands build social networks. Their flagship product is called Shoutlet, described as a “comprehensive social media marketing tool that allows content distribution across multiple Web 2.0 platforms”. Shoutlet gives real-time results tracking to advertisers so they can monitor campaigns. The Shoutlet platform includes HTML email, RSS, video syndication, HTML email, and SME mobile phone text messaging.

Cornerworld is a free, business management and social networking platform that allows independent content creators to share and profit from their skills, offering a mash-up of the best Web 2.0. Cornerworld adds live video feeds and video capture to enhance the social networking aspects of content sharing, and inserts new functionality that displays, rates and encourages interaction. Cornerworld is easy to visit and free to join in four levels of membership: amateurs, rated amateurs, instant professionals and professionals.

TechCrunch has also mentioned the acquisition, and points to a demo.

Since we are winding down 2007, I thought it would be appropriate to put together what I thought are the top 10 blog posts about Mixx.com that have been written in 2007. Certainly there have been a lot of interesting blog posts about Mixx, but these are certainly the best ones.

So, without further delay, here are the blog posts that I think are the top 10 blog posts about Mixx for 2007:

Please note that I have not put these in any particular order.

First Look: Mixx’s Digg Alternative

Mashable was one of the first (if not the first) to take a good, hard look at Mixx. I think this was the first time I had heard someone important say that Mixx is the “Digg alternative”.

Mixx does a good job on the social news angle, but the real twist here is the personal start page. Mixx allows you to choose the categories you would like to see on “Your Mixx” and then allows you to see the most popular, recent, and commented items within your categories. You can then organize YourMixx page with a drag and drop editor. Additionally, Your Mixx lets you keep track of what your “MixxFriends” are submitting, voting on, and leaving comments about.

Techcrunch: On Mixx and the MixxingBowl
Mixxingbowl.com wrote a great blog post about Michael Arrington’s followup article. This is a must-read if you haven’t read it. Apparently after Techcrunch talked about Mixx there was a huge surge in new members on Mixx.

Since the publishing of that article, this Mixxer (Bdog2g2) has noticed a huge surge in registered accounts on Mixx. The MixxingBowl forums also gained about a dozen new members.

Digg Refugees May Be Heading To Mixx

Here is the original post by Michael Arrington at Techcrunch, telling everyone that Digg refugees are heading to Mixx. This post was a must for this top 10 Mixx blog posts list.

Digg users, including top contributors, are showing an increasing amount of frustration with the Digg community, and many are leaving. Conspiracy theories that Digg auto buries stories with certain topics or linking to certain sites only compounds the problem.

Mixxing In, and Why Early Adoption is Important: A Review of the Newest Social News Network

Tamar, one of my favorite “techie bloggers”, one who is always “mixxing” it up, did a great review of Mixx, and, like me, has been an early adopter of Mixx:

That’s why Mixx has a lot of potential. It’s so new that the community is being created right now as we speak. At this point, you can be part of it too. I’ve said before that social media requires a time investment, but right now, you can be one of the first influencers and the investment will not be as substantial as it would be if you were trying to break into an already-established (and well-formed) community. Mixx is a little island that is growing in its membership and each is contributing his/her unique flavor to the melting pot. Your voice can be heard now, and it should be.

Why Mixx Is Better Than Stumbleupon

All you have to do is mention why Mixx is better than some other social networking site and you’ve got my vote. Turnkey Business blog Moxie-drive.com has a great number of reasons why Mixx is better than StumbleUpon. In fact, there are 8 advantages that Mixx has over the other.

Overall, Mixx is a different kind of social media site. It’s design is borrowed from some of the best characteristics of all the popular social sites including Digg, Stumbleupon, Reddit, del.icio.us, and more. The biggest difference is that it is very much easier to “rinse and repeat” the process on a daily basis and keep the traffic coming without having to communicate to your network that you have a new post.

latimes.com Gets Personal with Mixx

Okay, so this is not a blog post. But this has to make the list because, well, it’s the Los Angeles Times. And they are Mixxing it up. Cool. Especially cool because they put their money where their mouth is so to speak. They invested in Mixx.

“Mixx is leading the way in making social news accessible to a mainstream audience, and we are pleased to have formed a strategic and progressive arrangement with them,” said Jason Oberfest, managing director of product strategy for Los Angeles Times Interactive. “Latimes.com’s collaboration with Mixx perfectly complements our mission of providing our readers with the kind of content, services and tools that add up to a great online experience. In order for news, stories and videos to be relevant, they must be personal, local and timely and content must be flexible and compelling.”

Most Popular Diggers Leave Digg for Mixx

Techpin reported that the most popular Diggers were leaving. The posted about their experience, and then talk about moving to Mixx.

There were many rumors traveling over the Internet among bloggers, suggesting that Digg applies preferential treatment for specific users that link to specific websites or write about specific companies.
After these came at TechPin’s ear we realized immediately that it had actually happened to us too.
We were using our account on Digg to post the most interesting stories from TechPin daily, together with interesting news coming from other websites.

12 Reasons to Join Mixx and Abandon Digg

The guy with the taco hat says that there are 12 reasons to join Mixx and abandon Digg. Definitely a good post, and hey, I just love that hat.

Why is that? I want to tell you why, I will provide you with 12 reasons to join Mixx and thus also to abandon Digg. Many of them also apply to Reddit or Propeller.

What A Mixx Up: Interview With Mixx Founder Chris McGill

Any interview with Mixx Founder Chris McGill should make this list. But this was definitely the best one. Collective Thoughts does a good job asking the proper questions. I just love the question and answer to this one:

4 – What’s your whole take on Greg (aka cGt2099) getting banned from Digg episode? Looks like quite a number of Diggers have come over to Mixx since this episode.

Let me start off by saying that we have a lot of respect for what Digg has created. They’ve provided their users with an amazing set of tools to recommend content to each other. They also have a very strong community, and they have obviously been very successful and a key part of the Web 2.0 movement.

As far as Greg getting banned…I have no idea what happened. All I know is that Greg is a fabulous and active member of the Mixx community and we are very happy to have him.

Mixx, a Gorgeous Digg Competitor, Gets in Bed With LA Times

Read/WriteWeb covers the Latimes.com Mixx partnership, I think this is the first time I heard about it. They also talk about reasons to join Mixx.

Mixx was clearly built by people paying attention to user demands at Digg. Its popularity algorithm is said to be a simple one, according to Matt Marshall’s coverage of the LA Times deal today, but there’s a lot that’s interesting about the site.

Well, there you have it, some of the best posts about Mixx that I could come up with. Certainly there may be more, so feel free to mention some in the comments if I have left any great Mixx blog posts out.

Since we are winding down the year of 2007, I thought it would be appropriate to put together what I thought are the top 10 blog posts about Sphinn that have been written in 2007. Certainly there have been a lot of interesting blog posts about Sphinn.

So, without further delay, let’s get on to what I think are the top 10 blog posts about Sphinn for 2007:

Note that I have not put these in any particular order.

The First (un)Official Sphinn Awards
The Sphinn Awards, even though they’re the unofficial ones, are definitely something that should come on an annual basis. I didn’t choose this Sphinn blog post because I happen to have one a Sphinn award, but just thought that if it’s an award about Sphinn it should definitely be on this list.

Sphinn Launches: Social Voting Community for Search Marketers
DoshDosh, as always, did a great review of Sphinn, full of screen captures and everything. Even outlines part of the the submission guidelines that we all need to remember:

Yes, you can submit your own stories. In fact, we’d rather you directly submit your own stories you think are of interest to the community than have someone do it for you.

Yes, you can submit your own blog post about a news story you read. However, we’d prefer you only do this if you’ve added something unique to the general news topic, such as an extended opinion or further clarification.

Sphinn: Our Social Site For Search & Internet Marketing Professionals
Danny’s explanation of Sphinn back in July is a great overview and recap of Sphinn. I just had to put this in the top 10 list.

By no means do we envision Sphinn as replacing general news sites like Digg. We just think the story submission model can work and be powerful in a specialized area such as search, as well.

Add Sphinn Bookmarking To the Share This Wordpress Plugin
I cannot put together a top 10 Sphinn blog post list without mentioning the Sphinn Wordpress plugin. Sorry, but I just had to do it. If you use WordPress then you just have to use this plugin.

Please Don’t Ask Me to Sphinn Your Stories
Tamar’s commentary and rant about Sphinn is a classic one. Definitely my vote for the top 10 Sphinn blog posts of all time.

It’s no longer a “the familiar faces dominate the front page” mentality. Instead, it’s the “please Sphinn me” requests that are overflowing on other communication mediums, particularly Facebook and StumbleUpon, that is causing this to happen. You ask me on IM/Facebook, I appear to be active, and I am not the type of person to ignore your request so I feel obligated to comply. However, it’s not fair to other people who may not know me or other community members so well and don’t solicit votes like you do.

Sphinn Is In – But Is It Better Than Digg?
This has got to get into the top 10. Great post comparing Sphinn to Digg. Lots of great points brought up and it’s interesting to see why Sphinn beats out Digg.

The button is nice, but how good is Sphinn? Is it really worth it?

It depends. I’ve had some stories on there that got a few sphinns. Never made it to the home page though…

Even so, it has sent me a few visitors. And Sphinn visitors seem to stay an average of 1:20. Not bad, especially because it was 97% new visitors. However, most referrals were better, and even StumbleUpon users (over the same time period) stuck around an average of 1:35.

How to Reach the Front Page in Sphinn
This one is pretty much a no-brainer. If you Sphinn stuff then you need to know what does well on Sphinn and how to get your stuff on the home page.

feeling…So far I have Sphinn many articles but with little success so I have began to analyzes the Sphinn website and what will make a post reach the hot topics page.

This can be broken down in to 5 key areas:

20 Top Sphinners You Should Know
I’m not putting this in the top 10 list because I’m on the list. Really, I’m not. But pointing out the top 20 Sphinners is helpful, and Gabriel Goldenberg does a great job at picking out the Sphinners you really should get to know.

I was having a glance through Sphinn’s top users rankings as well as their top content, and I realized that while I know a fair amount of those folks (know who they are, I mean), there’s a number that I don’t. I had a look at 20 of the top unknown (to me) Sphinners’ sites and have the following to share with you as a result.

Why Rand Is Wrong, And Sphinn Is A Popularity Contest
I have to admit, there are some pretty good stories on Sphinn’s home page but you do keep seeing the same Sphinners time and time again. Does that really mean that it’s a popularity contest?

TannerC argues that the stories which are dominating the homepage of the site, due to the number of votes (or Sphinns) which they have received, are predominantly from the big names in the search sector; people such as Rand, Lisa, Vanessa, & Todd. He also suggests that this is a de facto status quo that makes it hard for newbies to break into

Why Sphinn Needs a Dumbass Button
We still haven’t gotten a “dumbass button” on Sphinn, but we at least have some moderators who do a pretty good job at taking care of Sphinn spam.

Now normally, I’m not a big fan of Digg’s “bury it” function, but in this case, I think it’s warranted. If we can’t get Danny to give us the ability to make a stupid post go away, then at least give us a big red Dumbass button that will flag the post as one not worth clicking on.

I, too, am not a fan of bury functions, but it seems as though there are some pretty annoying posts that need to be buried from time to time.

Coremetrics has revealed the results of their second annual Face of the New Marketer survey. The results show that social media marketing is quickly gaining popularity as a way to gain a competitive edge. However, companies appear to be very reluctant to allocate funds towards the effort.

Coremetrics surveyed 116 senior marketing professionals during the third quarter of 2007. They asked these marketers which social marketing tools and activities they were using or intended to use, and how much of their time and budget is spent on social media as opposed to traditional marketing activities.

The study’s results show that the use of Web 2.0 or social media marketing tools, defined as “user generated content (including reviews), RSS feeds, podcasts and wikis” are becoming “more important parts of a complete online marketing program.” However, while most of the respondents recognize this trend and are eager to participate, very few have the budget allocated to perform those marketing activities.

More specifically, Coremetrics said that the findings included the following:

“A clear disconnect between the desirability of social marketing and the budget allocated to it:

– 78% of respondents see social media marketing as a way to gain competitive edge, but only 7.75% of total online marketing spend is devoted to it.
– This compares with an average of 33% of spend going to online advertising and 28% to online promotion design and implementation

However, progress is being made in the field:
– 58% of respondents have implemented user generated content or reviews in the past year
– 31% of respondents have implemented a blog in the past year
– 25% of respondents have implemented an RSS feed in the past year

The study results showed that most marketing folks have plans to implement a social media marketing program, even if it’s not within the next twelve months. Of those marketers, the majority of them recognize the need to implement or improve their social marketing programs. Apparently there’s a lack of tools and expertise–this was apparently their biggest challenges.
– 50% of respondents plan to implement user generated content or reviews
– 22% of respondents plan to implement a blog
– 20% intend to implement social networks, and another 20% plan to implement an RSS feed

Other notable findings included the fact that it’s not just social marketing activity objectives that are misaligned with time and budget allocation:
– Search Engine Optimization (SEO) was ranked as the number one priority over nine other choices, including email campaigns and online analytics, but ranked only fourth in terms of both time and budget allocation
– Email campaigns continue to demand most of a marketer’s time (22% on average), while the biggest portion of budgets (33% on average) go to online advertising. This is despite the fact that SEO was consistently ranked as the #1 priority
– Online promotion design and implementation was ranked as relatively unimportant, (#5 of 9) but comes in third in terms of both time and budget allocation, ahead of SEO, online campaign analytics and email marketing programs, among others

One of the reasons why funds might not be allocated for social media marketing campaigns is the fact that social media marketing is new–and many might not be convinced that social media marketing will bring any ROI. While search engine optimization is important, the SEOs and online marketers that “get it” now are focusing more of their attention on social media as a pre-cursor to SEO.

There may be great content on the web site but if no one knows that it’s there then how are they going to link to it? Links bring better search engine rankings. Social media marketing enhances search engine optimization.

StumbleUpon has launched SearchReviews, a new feature that allows you to discover interesting content anywhere you search. This brings the power of StumbleUpon’s unique recommendation and personalization engine and active social community to traditional search results.

The SearchReviews service layers peer-endorsement, site ratings, and reviews next to the search results. If you’re a StumbleUpon user like me, you can enhance and personalize your entire search experience to see which search results your friends recommend.

What’s very cool about the SearchReviews service is that you see star ratings next to sites, along with icons indicating which of your friends have given the sites a “thumbs up” rating. This info “personalizes the search results” without making you change your search behavior.

SearchReviews is available to all StumbleUpon users as you use different web properties, including Google, Yahoo!, MSN, AOL and Ask. Also, you can find SearchReviews on GoogleNews, Yahoo! News, Flickr, Wikipedia and YouTube.

SearchReviews is available on both Firefox and Internet Explorer beginning today, October 23. For more information about SearchReviews, check out the StumbleUpon blog located here.

At first, when I went to check out the new feature, I found that it wasn’t working for me. I had to go install the latest version of the Firefox add-on first. Then, after going to Google, it still didn’t work. So, I went to the settings option on the StumbleUpon toolbar and then had to literally “turn it on”. So, you might want to do this in order to get it working properly. Here’s a screen capture of the settings:

Once you have the settings configured properly, you can then go to Google and do a search–you will see which sites have already be Stumbled by your friends. What’s interesting, though, you can actually do a search and see which sites are NOT Stumbled yet by others, allowing you to recommend even more sites to friends.

Here is what it looks like when you do a search for my name along with the StumbleUpon SearchReviews option turned on:

If you’ll look closely, you’ll see that there’s a few graphics right next to the search result.

StumbleUpon has over 3.7 million users and there’s about 7.5 million stumbles per day and about 12 million of the best websites on the Internet — all submitted and rated by StumbleUpon’s users.

Here’s an interesting tip that you probably haven’t thought of yet. In fact, this will increase the number of links to your StumbleUpon blog, and will automatically increase the “link juice” to every page that you add, review, or “Stumble” using the StumbleUpon service.

First, you need to make sure that you have an account at Technorati. You’ll also want to make sure that you have an account at StumbleUpon.

Next, go here to start your claim. Enter your StumbleUpon home page, which will be something like bhartzer.stumbleupon.com.

Once you enter the blog URL, you’ll get a confirmation screen. It will look like this:

Next, click on Use Post Claim » link on the left, the part in green. That will get you to another screen that looks like this:

Now here’s the tricky part: Don’t close this screen.

Instead, open a new tab in your browser or a new window and go to your StumbleUpon profile (mine is bhartzer.stumbleupon.com. Edit a recent review or click on the “post new blog” link. Copy the code that Technorati gave you (the a href link code) and paste into a new blog post at StumbleUpon.

Next, go back to Technorati and click on “release the spiders”. Once the Technorati spiders have confirmed that you’ve added the code to your StumbleUpon blog, then you an re-edit the review to remove the Technorati claim code or delete the blog post.

That’s it! You’ve now claimed your StumbleUpon blog with Technorati.