Bill Hartzer

BrightTALK Hosts Social Media Marketing Summit

BrightTalk is hosting a Social Media Marketing Summit asked me to present. At 2:15pm Pacific Time on October 7th, 2008 I talked about Social Media and Search and how your search engine marketing efforts can benefit from social media marketing. I've embedded my presentation right here so you can watch it. ...

Sphinn is a Dysfunctional Social Network Because Internet Marketers Don’t Understand Social Networking

Eric Lander has a great blog post about Sphinn. If you have not heard of Sphinn.com, Sphinn is a "News, Discussion Forums & Networking for Search & Internet Marketing Professionals" site. It's Danny Sullivan's social networking site for internet marketing professionals. Since Eric has written a great post and has ...

Digg Down Today and Other Social Media Revelations

For many years now, I have always been a fan of creating custom, unique 404 error pages. I have also, at the same time, been rather annoyed that a site as large as Digg can consistently serve up an error page like the one below. Not only have I been rather ...

Worst Demographic Targeting Ever: Hannah Montana Tickets Given Away on Digg

  I usually do not make it a habit of pointing out badly implemented online promotional campaigns. However, in this case, I could not help but point out one of the worst demographic targeting that I have ever seen on the web. Hannah Montana tickets are being given away ...

Sway Social Media Marketing Company to be Acquired by Cornerworld

Cornerworld Corporation has signed a letter of intent to purchase Sway, Inc., a social media marketing company that sells digital media tools to advertisers. The terms of the Letter of intent states that Cornerworld would acquire 100 percent of Sway for $30 million through a combination of cash and Cornerworld ...

Top 10 Blog Posts about Mixx for 2007

Since we are winding down 2007, I thought it would be appropriate to put together what I thought are the top 10 blog posts about Mixx.com that have been written in 2007. Certainly there have been a lot of interesting blog posts about Mixx, but these are certainly the best ...

Top 10 Blog Posts about Sphinn in 2007

Since we are winding down the year of 2007, I thought it would be appropriate to put together what I thought are the top 10 blog posts about Sphinn that have been written in 2007. Certainly there have been a lot of interesting blog posts about Sphinn. So, without further delay, ...

Study Shows Social Media Marketing is Popular But Funds Not Allocated

Coremetrics has revealed the results of their second annual Face of the New Marketer survey. The results show that social media marketing is quickly gaining popularity as a way to gain a competitive edge. However, companies appear to be very reluctant to allocate funds towards the effort. Coremetrics surveyed 116 ...

StumbleUpon Launches SearchReviews

StumbleUpon has launched SearchReviews, a new feature that allows you to discover interesting content anywhere you search. This brings the power of StumbleUpon's unique recommendation and personalization engine and active social community to traditional search results. The SearchReviews service layers peer-endorsement, site ratings, and reviews next to the search results. If ...

Claim Your StumbleUpon Blog through Technorati

    Here's an interesting tip that you probably haven't thought of yet. In fact, this will increase the number of links to your StumbleUpon blog, and will automatically increase the "link juice" to every page that you add, review, or "Stumble" using the StumbleUpon service. First, you need to ...

March 15th 2010
Tags: Search Engine Optimization 4 Comments

How Search Engine Optimization Adds Value to a Website

Most likely, if you have a website for your business, you probably have been pitched by a host of companies about the benefits of Search Engine Optimization. And, as someone who has been actively practicing organic search engine optimization since 1996, I am probably just as qualified as anyone else ...
March 10th 2010
Tags: Search Engine Marketing 4 Comments

Search Engine Optimization: Is Social Sharing the Next Link Building?

I just finished reading an interesting TechCrunch article about how Google has upgrade Google Reader, making it more visual. What's interesting to me, as a search engine optimization expert and online marketer, is not the fact that Google has upgrade Google Reader. It is, after all, pretty cool stuff. No ...
March 10th 2010
Tags: Internet Usage One Comment

comScore February 2010 Search Engine Rankings

Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. comScore, Inc. (NASDAQ: SCOR) , a leader in measuring the digital world, ...
March 9th 2010
Tags: Search Engines No Comments

CheapTweet Upgrades Its Social Deals Search Engine

CheapTweet.com, a major Twitter-based social deals search engine site, has launched CheapTweet Version 2, in celebration of indexing over 5 million deals online to offer users an better social shopping experience. CheapTweet's 2.0 rollout adds upgrades to its core search engine, voting mechanism, and a new look and feature called ...

Search Engine Optimization and Network Marketing: How to Get More Leads

I had an interesting conversation over the weekend with Marvin, who called me to discuss Network Marketing. Somehow we had become connected through Facebook or another social networking website and he thought that since we were tagged as being friends online he believed that that gave him permission to call ...

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