Bill Hartzer

Microsoft Bids for Yahoo! Wrapup

By now you have probably heard the news that Microsoft has made a bid for Yahoo!. Since so many people are covering it I thought it would be best to do a end of day wrapup about the proposed Microsoft Yahoo! news. By the time I got to the office today, ...

R.H. Donnelley to Acquire Business.com

R.H. Donnelley has agreed to acquire Business.com, Inc. for $345 million in cash and deferred purchase consideration. This deal is expected to close in the third quarter of 2007. It's also subject to customary terms and closing conditions, including compliance with the Hart-Scott-Rodino Antitrust Improvements Act of 1976. As part ...

Incisive Media Acquiring ALM

Incisive Media, the company most known in the search engine marketing industry for having recently purchased the "Search Engine Strategies" conferences, has signed an agreement under which Incisive Media will acquire ALM, a company that owns and publishes 33 national and regional magazines and newspapers focused on the legal and ...

Health Search Engine Healia Acquired by Meredith Corporation

The vertical search engine Healia, a health search engine that specializes in finding high-quality and personalized health information, has been acquired by Meredith Corporation. Meredith is one of the USA’s leading media and marketing companies whose businesses center around magazine and book publishing, television broadcasting, integrated marketing, and interactive media. ...

Microsoft to Acquire Advertising Platform aQuantive

About a month ago, I talked about Google Acquiring Doubleclick. Now, we have Microsoft acquiring aQuantive. Microsoft is planning on building an internet-wide advertising platform for advertisers, ad agencies, and publishers. acquire aQuantive, Inc., for $66.50 per share in an all-cash deal worth about $6 billion. This acquisition by Microsoft ...

Google to Acquire DoubleClick

Google has announced an agreement to acquire DoubleClick for $3.1 billion in cash from San Francisco-based private equity firm Hellman & Friedman along with JMI Equity and management. The acquisition will combine DoubleClick's expertise in ad management technology for media buyers and sellers with Google's leading advertising platform and ...

Amazon.com Shuts Down Amazon Associates Affiliate Program

Amazon.com has "jumped the gun" so to speak and shut down its affiliate program, the Amazon Associates Program, to associates who live in the State of North Carolina. Amazon.com is taking this unprecedented step of shutting down their affiliate program ahead of what they're calling an "unconstitutional tax collection scheme ...
June 24th 2009
Tags: Word of Mouth Marketing 3 Comments

Zuberance Webinar June 24 Shows How to Turn Word of Mouth into Sales

Zuberance, a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn "word of mouth" into actual ...
June 18th 2009
Tags: Internet Usage 6 Comments

comScore Releases May 2009 Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), has released its monthly comScore qSearch analysis of the United States search marketplace. In May 2009, Americans conducted 14.3 billion core searches. Google's websites continued to lead the US search market in April 2009 with 65.0 percent of the searches conducted, followed by Yahoo! (20.1 percent), ...
June 17th 2009
Tags: Ask.com, Search Engines 9 Comments

Ask.com Unveils Database of 300 Million Questions and Answers

Got a question? Well, according to Ask.com, they have the answer. Well, apparently they now have the answers to 300 million questions. Ask.com has unveiled a database of 300 million "Q&A pairs". Ask.com used their "proprietary core search technology" launched in the fall of 2008 and came up with 300 million ...
June 8th 2009
Tags: Search Engine Marketing 19 Comments

User Centric Releases Results of Eye Tracking Study: Google Versus Bing

User Centric has released the results of an eye tracking study that compares data between Google and the new Microsoft search engine Bing. What is interesting to note is that sponsored links are attracting more attention than they are on Google. Google users appear to be more aware of the ...

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