As a courtesy and value-added service, American Express is building links and doing search engine optimization for many of their small business clients. Through a division called "American Express Market 3D", American Express (through their outsourced vendor called Orange Soda) is doing Inbound Link Building, Social Bookmarking, and General Directory ...

Home Depot, the home improvement "big box" retailer, has been caught promoting what I call "questionable" link tactics and providing false information to their vendors. In an email to their vendors (specifically those who provide installation services), a representative from Home Depot encourages their vendors to link to specific pages ...

When it comes to search engine rankings, we all know that one of the major search engine ranking factors is how many links you have to your website. Especially text links that include the keywords your trying to rank for in the anchor text. So, if you want to rank ...

When it comes to search engine optimization, the bottom line is that link building is still important. The popularity of any web page is dependent on its reaction off-page. Simply putting it, your link popularity on the web can easily upgrade or degrade your popularity with the search engines, especially ...

As a search engine optimization industry professional, it seems as though I have been getting a lot of unsolicited emails from people in India and other countries outside the United States wanting me to outsource projects to them. There are a lot of reasons why I will not, ever, outsource ...

We all want to track our Google search engine rankings. There are lots of search engine optimization tools out there that will help you perform search engine ranking checks. But there is one in particular that looks very promising, called SEOette. With SEOette, you can track your Google rankings, backlinks, ...

As a search engine optimization professional, one of the tools that I got in the habit of using over the past several years has been the un-publicized feature called "link domain". For years, even though Google eventually turned off the link query at their search engine and made it available ...

Google has quietly made a change recently in Google Webmaster Tools. They have removed the date that is reported when they report the links to your website. If you are familiar with search engine optimization, then you already know that one of the big essential parts of the whole entire search ...

It seems as though everyone wants something done quickly, or nearly instantly. We want success quickly. We want to be successful online and we want to get links to our web sites quickly. We want traffic to our web sites quickly. There are many reasons why you would want to get ...

I was doing some blogging over the weekend and came across a blog that was sending one of my blogs (yes, I have quite a few of them) a considerable amount of traffic. Not only was it sending traffic, it is listed as the number one search result for a ...