This Has to Be the Worst Excuse for Charging for Link Removals

One of the tasks that I help website owners with is cleaning up their website’s backlinks. If a site has been penalized by Google, or the website has been penalized by the Google Penguin algorithm update, then it’s necessary to take the time to try to get the low quality and toxic links that are pointing to your website removed. I have actually a pretty good response rate when it comes to contacting the site owners. Many are very helpful and will remove links if you ask politely. [Read more...]

5 CRO Tips That Can Also Help with SEO

Conversion rate optimisation (CRO) and search engine optimisation (SEO) are like two sides of the same coin. It’s all very well spending hours on SEO, but without including a sound strategy for CRO what’s it all for? Conversion goals vary from increasing click-through rates and sales to getting visitors to perform functions like calling a number, subscribing to a newsletter or downloading something in exchange for an email address. Lots of traffic doesn’t automatically equate to an increase in conversions, but by optimising the one you can and should look to improve the results of the other. Here are 5 CRO tips that will help with help with SEO and web content at the same time: [Read more...]

3 Great Safe Alternatives to Guest Blogging

Guest blogging for SEO purposes started its downfall recently, especially with Google penalizing MyBlogGuest, and before that it was Google finding and penalizing advertorials. And before that, it was paid links in general. It’s not that Google’s against those advertising vehicles, it’s that they don’t want SEOs and website owners manipulating their algorithm, gaming the system so to speak, and “buying links that pass PageRank“. And now, if it’s paid, we all know that it’s not just Google’s problem: the United States FTC has also spoken up. [Read more...]

Google Penguin Recovery: Site Owner Doesn’t Know About Resources Page on His Site

I spend a few hours each day helping site owners and business owners recover from the dreaded Google Penguin algorithm update. I thought that I had received crazy emails from site owners who don’t know how to update their website. But it’s also amazingly hilarious to me when I run into a site owner who doesn’t even know that certain pages exist on their website.

Let’s take, for example, a site owner named “Lee”. I sent him an email recently about getting a link on his “resources.html” page removed from his site, which is an obviously spammy type of link scheme page. It has at least 50 outgoing links on the page, and it’s all to off-topic sites:

> Hi Lee,
>
> Recently when we reviewed all of the links to XXXXXXXXX.com, we noticed that your website is linking to XXXXXXXXX.com on this page here:
>
> http://www.XXXXXXXXX.com/resources.html
>
> I'm wondering if you would remove this link on your website to XXXXXXXXX.com?
>
> Thank you, Bill (on behalf of XXXXXXXXX.com)
>

After my email, Lee responded a few days later, with this:

Subject:   	Re: Question about XXXXXXXXX.com
From:   	"Lee XXXXXXXXX" 
Date:   	Wed, March 12, 2014 3:34 pm
To:   	"XXXXXXXXX" 
Priority:   	Normal
Options:   	View Full Header | View Printable Version  | Download this as a file

On 3/11/2014 6:27 PM, XXXXXXXXX wrote: I am not sure where that came from. We did not authorize any links, and i would not even know how to do such a thing. I do not know how to undo what you say happened.  In fact I do not know where to begin. Lee

I responded to Lee, asking him if he had access to his website and whether. I also asked him if he was going to be able to remove that page on his site or if he still could remove the link. I have not heard back from him yet.

I suspect that a lot of business owners, especially those who are not as technical, don’t know about certain pages on their websites that their webmasters have built or added to their website. Pretty much now a “resources.html” page on a website isn’t recommended, especially if you are going to link out to sites that are off-topic.

Why This Website Owner Won’t Remove a Low Quality Link

Wow, I now have heard it all. Seriously. There are reasons why website owners will not remove a link from their low quality website to your website when asked, but this one really takes the cake. For a little background, I routinely help website owners clean up the links to their website as part of my Google Penguin Recovery services. Not only do I identify low quality and toxic links to websites, I help remove those links from the web. [Read more...]

Google Hosts Low Quality Article Directory with Links They Want Us to Remove

Oh, the irony. Google is hosting the very articles that contain links that Google is telling us that they want removed. Wait. What?!? That’s right, in what can only be a unique twist of irony, Google is playing web host to thousands of low quality spammy articles, the exact same type of articles that Google wants us to remove. And the links that they’re penalizing websites for having.

Let’s first take a look at this ‘article directory’ website:

ez9-articles-directory

If you look at the screen shot, you’ll see that it’s an “article directory” that’s similar to the what Matt Cutts talked recently talked bout. In fact, he said not to build links using article directory websites. Let’s take a look at the video that Mr. Cutts posted about article directories: [Read more...]

Shady Search Engine Optimization Firms Still Hurting SEO Industry

I am still amazed that shady search engine optimization firms are still relying on what I would call shady marketing techniques like sending UCE Spam (UCE stands for Unsolicited Commercial Email), trying to get more search engine optimization business. It is the companies like the ones detailed below that send emails like the one below that is truly hurting the search engine optimization industry as a whole.

If you receive an unsolicited email from company (or from ANYONE) claiming that they can help you rank better in the search engines, then I would delete the email and mark it as SPAM. And if you are so inclined, I would even complain to their ISP (Internet Service Provider) for sending out spam. If you don’t know how to find a website’s ISP, then you can do a WHOIS lookup and look at who owns the domain name. I would then look at the nameservers of the web host and send their web host an email.

Mike Stewart, a good friend of mine here who is based in the Dallas area, who runs a Small Business SEO firm, sent me the following email he received today from a company who did just what I am describing here. In fact, it makes it even more hilarious that they are using their spam techniques to drum up business–from another search engine optimization firm.

On Tue, Jan 18, 2011 at 10:21 AM, Chris B. wrote:

Hey,

I was doing some competitive analysis for one of our Search Engine
Optimization clients and came across your site. I noticed that your
website (smbseo.com) is in a good position to rank competitively for “internet
marketing dallas”. Do you currently have an active SEO campaign
underway? I noticed that you are also doing some PPC advertising as well.

Let me give you a quick background about REDACTED, the company that I
work for. We are a performance based Search Engine Optimization company that
only charges our clients once we’ve achieved rankings for them. We offer
upfront pricing on our website, and have zero start up costs.

I’d love to tell you more about our company and what we can do for your
website when you get the chance. I can be reached at 877-726-XXXX x
7014, or if you’d like I can give you a call. Which numbers best for you?

Look forward to speaking with you soon…

Chris
SEO Specialist
*Direct:* (877) XXX-XXXX x7014
*Support:* (877) XXXX-XXX
*URL:* www. REDACTED .com
*Blog:* blog. REDACTED .com

To which my friend, from another Dallas SEO firm, Mike Stewart (from SMBSEO.com) responded:

Are you serious or is this some sort of automated email?

lol.

Atleast you didn’t call and bug us on the phone like 29Prime!

Meat and potatoes vs the “concept” of ranking for the term… which I
understand completely fine.

What are you going to do for us Chris?

Cheers,
*Mike Stewart*
creator / Director of Search Marketing
smbSEO.com | 214-267-9553**
*”small business HIGH RANKINGS”

*Watch The smbSEO YouTube Overview Video http://www.youtube.com/watch?v=gj9365eFrZc
*
*
“Computers are incredibly fast, accurate and stupid; humans are incredibly slow, inaccurate and brilliant; together they are powerful beyond imagination.”

I am no way saying that this company is at all shady. I have never used their services, nor do I intend to use their search engine optimization services. But, I can tell you that I have been in the search engine optimization industry, have spoken on a regular basis at major search engine conferences worldwide, and have never heard of this company. However, I can tell you that sending out unsolicited commercial emails (AKA spam emails) is just a technique that is hurting the search engine optimization industry as a whole. I do not condone it, and do not recommend that emails like this ever be sent out–no matter what industry you are in.

Fresh Content Is Crucial To SEO

One of the biggest things that anyone needs to know about search engine optimisation, or SEO, is that fresh content is still king. Letting a website sit dormant for months or even weeks can cause it to fall behind. It can quickly become outdated. The search results ranking will drop, potentially falling out of the top 10 search results or first page, which is where the vast majority of people look for their keyword search query. In order to use local SEO in Brisbane to your advance in order to stay on those top pages, site owners have to focus on fresh, high quality content as much as possible. [Read more...]