As a courtesy and value-added service, American Express is building links and doing search engine optimization for many of their small business clients. Through a division called "American Express Market 3D", American Express is doing Inbound Link Building, Social Bookmarking, and General Directory Submissions. American Express clients are now reportedly ...

Links are a big part of the success of your Search Engine Optimization efforts and the overall traffic from organic search to your site. However, there are several issues related to links to your site, including anchor text that you need to pay attention to. One of them that you ...

Lately, it seems as though many people have been concerned about over-optimization when it comes to search engine optimization of their web sites. Rightly so. There is some concern, especially since Google has been testing the over-optimization filter yet again. Keep in mind, though, that versions of the so-called Over ...

BrightEdge, a company that provides enterprise SEO, has been awarded its first patent issued by the United States Patent Office. The patent, #8,135,706, is titled "Operationalizing Search Engine Optimization," and grants BrightEdge the ability to use its unique method for measuring share of voice in search engine rankings. According to BrightEdge, ...

Home Depot, the home improvement "big box" retailer, has been caught promoting what I call "questionable" link tactics and providing false information to their vendors. In an email to their vendors (specifically those who provide installation services), a representative from Home Depot encourages their vendors to link to specific pages ...

Someone recently asked me about redirecting their old web pages (their old URLs) to the new URLs because they redesigned their website. Here is what they said: We recently redesigned our website and pushed it live. However, we forgot to catalogue all of the old URLs on the old website, and ...

When it comes to search engine rankings, we all know that one of the major search engine ranking factors is how many links you have to your website. Especially text links that include the keywords your trying to rank for in the anchor text. So, if you want to rank ...

Links are very important when it comes to search engine optimization. Anchor text for your internal links aren’t the only ones for you to consider. The text that surrounds your links is just as important. You many have a link that is located in the footer or the side bar ...

The keywords that you use in the heading tags for each of your web page are very important. You should be using H1, H2 and H3 tags on your site. If you aren’t currently doing so then it is suggested that you implement such a format. This will allow you ...

It is very important that you know what your online reputation is. Many consumers are quite diligent in doing such an investigation before they buy something online. It doesn’t matter how good your product or service is or the price… if they can’t find good information from other consumers about ...