Google Quality Rater Guidelines 2014

I just got ahold of the latest copy of Google’s Quality Rater Guidelines, with a date of March 2014. It’s an interesting read, all 160 pages of this document. There are a lot of new phrases and concepts that are included in this latest version, but honestly there’s are really not many new surprises. But, if you’re in the online marketing business, are an SEO, or own a website, then you really should take a look at the latest guidelines, if just to make sure that your website or your client’s website(s) are compliant with Google’s latest Quality Rater guidelines. There may be some things that you can improve, I’ve found a few things that I’m going to pay attention to from now on when I perform complex SEO Audits for clients. [Read more...]

In 2014, Are Free Link Exchanges Still Acceptable?

free-link-exchange

In 2014, is it still okay to participate in a free link exchange? That’s what I had to ask myself today when I received an email that proposed a free link exchange amongst “our websites”. I have to admit that I found this email rather odd. Especially given the fact that people just aren’t sending out these unsolicited emails anymore. But still, I had to ask myself, “technically speaking, are free link exchanges still acceptable?”

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Appalling: US Patent US8515941 B1: System for Generating Search Engine Spam

US Patent US8515941 B1 granted Aug 20, 2013, is titled “System for unique automated website generation, hosting, and search engine optimization”. And their websites still rank well in Google despite Google Panda 4.0.

US08515941-20130820-D00011

It’s pretty rare that I out another SEO firm or company (okay, well maybe not). But this one really has me fuming this time. So blatant that they have been awarded a patent for creating web (search engine) spam. And apparently they’re pretty proud of the fact that their automated generation of websites and “invisible content” that’s read only by search engines that they tout it in their sales literature.

The system generates both unique visible content and also unique invisible content read by search engines but not typically visible to end users.

The problem I have is that Google hasn’t caught this automated spam, even with the latest Google Panda updates (which should be penalizing these types of sites). You would think that if you have a patent on your process of generating search engine spam Google would have caught it by now. Nope. Rankings are as good as ever for this company’s websites. [Read more...]

During Link Cleanup, Don’t Forget Links to Redirected Domain Names

google link cleanup

One of several search engine optimization tasks that I am involved with is cleaning up a website’s link profile. With the Google Penguin algorithm update affecting so many websites, I have personally be involved in cleaning up a LOT of websites’ link profiles. So much so that I’ve quickly become the resident expert at cleaning up link profiles. This also involves cleaning up link profiles because websites have been manually penalized by Google because of unnatural and inorganic links pointing to a website. [Read more...]

This Has to Be the Worst Excuse for Charging for Link Removals

One of the tasks that I help website owners with is cleaning up their website’s backlinks. If a site has been penalized by Google, or the website has been penalized by the Google Penguin algorithm update, then it’s necessary to take the time to try to get the low quality and toxic links that are pointing to your website removed. I have actually a pretty good response rate when it comes to contacting the site owners. Many are very helpful and will remove links if you ask politely. [Read more...]

5 CRO Tips That Can Also Help with SEO

Conversion rate optimisation (CRO) and search engine optimisation (SEO) are like two sides of the same coin. It’s all very well spending hours on SEO, but without including a sound strategy for CRO what’s it all for? Conversion goals vary from increasing click-through rates and sales to getting visitors to perform functions like calling a number, subscribing to a newsletter or downloading something in exchange for an email address. Lots of traffic doesn’t automatically equate to an increase in conversions, but by optimising the one you can and should look to improve the results of the other. Here are 5 CRO tips that will help with help with SEO and web content at the same time: [Read more...]