The ideal candidate will have:
1) 5 years of work experience in online marketing and/or direct SEO management
2) Advanced understanding and experience with Web Analytics
3) Experience with web copywriting
4) Proven track record in developing successful online marketing strategies to drive organic website traffic

COMPANY
Cottonwood Financial, headquartered in Irving (Las Colinas), Texas, is one of the largest privately-held financial service providers to the growing, under-banked segment of the retail consumer finance industry. Founded in 1996, we have over 280 company owned locations across the country. We are actively engaged in a high-volume, rapid retail rollout of new locations to significantly increase the footprint of our company throughout the United States in both existing and new markets. We also continue to expand our product and service offerings.

KEY COMPANY FACTS
• Named to the Inc. 500/5000 list of the fastest-growing, private companies in America for 2010
• Named to Dallas Business Journal’s “Top 100 Fastest Growing Businesses” for five consecutive years
• Profitable every year since inception
• Revenues have doubled since 2004
• Company has no debt – growth funded through internal capital
• Plan to expand to 500 locations by the end of 2013
• Locations are company owned – no franchises
• Approximately 770 employees – 140+ at Corporate and 630+ in the field
• Corporate Office has 38,000 square feet

BENEFITS
Include medical (PPO or HSA), dental, vision, life, AD&D, 401(k) with company match, and a business casual work environment.

INDUSTRY
The US consumer finance industry has exploded in recent years to annual revenue of greater than $40 billion. Retail consumer finance companies, a subset of the consumer finance industry, operate primarily in the subprime portion of the market serving under-banked consumers who are seeking secured/unsecured cash loans as a low cost alternative to costly bounced-check fees, late payment penalties, and other less desirable short-term credit options.

CURRENT PRODUCT MIX
Cash Advances
Cash Advances are typically small, unsecured, short-term (until payday) cash loans of up to $2,000. These loans are usually payable in a single payment. Requirements for Cash Advances include a regular source of income, an active checking account, and valid driver’s license or state ID. To learn more about Cash Advances, please visit the Community Financial Services Association of America website at http://www.cfsa.net/about_payday_advance.html.

Title Loans
Title Loans are typically small, secured, short-term auto equity cash loans of up to $20,000. These loans are usually payable in a single payment. Requirements for a Title Loan include a regular source of income, a free and clear title, and a valid driver’s license.

Installment Loans
Installment Loans are typically small, unsecured or secured, short term cash loans of up to $2,000. These loans are repaid with a fixed number of periodic equal-sized payments. Requirements for Installment Loans include a regular source of income, an active checking account, and valid driver’s license or state ID.

SIMILAR PUBLIC COMPETITORS
Advance America
QC Financial

POSITION
The Search Engine Optimization (SEO) Sr. Analyst reports to the Director of Marketing and will be responsible for implementing and executing SEO strategies and tactics in order to increase organic website traffic and lead generation. This position requires an in-depth understanding of SEO best practices and a proven track record of exceptional traffic and visibility growth from SEO management. The SEO Sr. Analyst will also be responsible for Online Reputation Management through Social Media and Blogging.

RESPONSIBILITIES
• Direct and execute SEO strategy driving increased SEO traffic and conversion
• Define, Monitor, and analyze key performance indicators (KPI’s) for continuous improvement of SEO management
• Stay abreast of new search engine optimization industry developments and incorporate into ongoing SEO management
• SEO and website design vendor management
• Develop and execute link building strategy (Internal and External)
• Develop, implement and manage Social Media marketing campaigns and Blog strategy
• Create content by routinely writing blog posts and managing social media sites to build real traffic, interest, and links back to our web properties

IDEAL CANDIDATE
• 5 years of work experience:
o Online marketing experience
o Direct SEO management
• Advanced understanding and experience with Web Analytics
• Experience with web copywriting
• Proven track record in developing successful online marketing strategies to drive organic website traffic
• Organized and analytical thought process
• Mature/professional demeanor
• Self-assured and confident
• Strong work ethic (disciplined and self-starter)
• Effective communicator
• Managing vendors and negotiating contracts

REQUIREMENTS
• Bachelor’s degree
• Based in DFW area (no relocation)

COMPENSATION
Competitive salary will be based upon past experience and accomplishments and will be commensurate with experience.

CONTACT
Mike McMillin
Vice President Recruiting
Cottonwood Financial
972-753-0822 x1116
mmcmillin @ cottonwoodfinancial.com

Job responsibilities include:

Developing the organic search strategy

– Review all relevant material or attend meetings to gain a full understanding of their client’s marketing/site goals and objectives

– Translate client’s marketing goals into a responsible and successful organic strategy based on your knowledge of the search engine algorithms

– Communicate your strategy directly to their client, including onsite visits

Creating detailed SEO recommendations

– Develop keyword strategies for optimal on-site performance

– Provide detailed site analysis

– Provide actionable competitive analysis

– Develop detailed recommendations for site changes

– Develop a comprehensive linking strategy

Monitoring progress and adjusting the optimization strategy accordingly

– Establish SEO audit baselines

– Establish SEO performance baselines

– QA all SEO recommendations, before and after launch

– Analyze monthly search engine performance reports to determine if new optimizations are needed

– Monitor client site and competitor site changes

Improving SEO expertise

– Stay updated with new search engine algorithm changes and tactics

– Write client-ready POVs and internal SEO standards documents

– Keep abreast of latest search engine trends and news

– Recommend and research new tools and offerings (e.g. social search, reputation mgmt., local search etc.)

– Participate and occasionally lead SEO team meetings

– Mentor junior SEO Specialists

Assisting in Sales process

– Assist on renewal activities

– Upon request, analyze prospective sites for sales opportunities

Experience/Education

– BA or BS required in Marketing, IT or a related field

– 3-5 years experience in organic Search Engine Optimization

– 1-3 years writing/editing web pages

– 1+ years of experience in web development

– Experienced client-facing presenter

– Ability to handle multiple clients simultaneously

– Excellent writing and communication skills

– Proficiency with a variety of SEO tools (indexing, on-page and linking)

– Proficiency with MS office tools

This role is Boston and New York based with compensation packages between $70k and $120k commensurate with experience. Please contact Domenic Costagliola for more information:

Domenic Costagliola
ICONSTAFF

Work: 978-521-9190 x12
LinkedIn: http://www.linkedin.com/in/domcosta1
Facebook: http://www.facebook.com/people/Domenic-Costagliola/1009087869
Twitter: http://twitter.com/DomCosta1

The specific duties include:

* Understand the customer’s product, markets, the competitors, and their marketing objectives and goals.
* Identify and develop the most effective and cost-efficient search engine strategy to achieve the client’s objectives and goals. Insure the strategy is integrated with the client’s holistic marketing strategy.
* Coordinate and optimize paid and organic search marketing strategies.
* Work with analytics team to evaluate the success of the search marketing strategy, and recommend enhancements.
* Serve as the primary point of contact for the client, and develop a strong client relationship.
* Responsible for the renewal of client accounts, and for identifying new sales opportunities within the client’s business.

Skills and Experience Required:

* A minimum of 5-7 years of product marketing experience
* Previous search engine marketing is preferred
* Computer skills including proficiency with Microsoft Office, particularly Excel and PowerPoint.
* Must have excellent attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
* Excellent writing and communication skills
* Strong strategic marketing skills
* Excellent interpersonal skills, and client skills, must be eager to work as member of a team
* Must possess the skills needed to renew clients and identify new sales opportunities

Willingness and ability to travel and work extended hours as needed

This role is Boston and New York based with compensation packages between $70k and $120k commensurate with experience. Please contact Domenic Costagliola for more information:

Domenic Costagliola
ICONSTAFF

Work: 978-521-9190 x12
LinkedIn: http://www.linkedin.com/in/domcosta1
Facebook: http://www.facebook.com/people/Domenic-Costagliola/1009087869
Twitter: http://twitter.com/DomCosta1

The Ad Inventory Analyst is responsible for the delivery of the following critical tasks.

Running various reports from the ad server and site analytics application

Manipulate and analyze data in order to create an in-depth holistic understanding of ad inventory situation across multiple domains and audience

Analyze seasonality patterns for different domains, markets, segment of visitors, watch destinations, etc.

Update forecast based on the seasonality trends, verify and ensure accuracy of forecasting at any moment

Work closely with US and EU ad sales management to communicate inventory situation and ensure optimal use of ad inventory for the benefit of both teams

Search for the ways to create new ad inventory, optimize usage of existing inventory, improve performance of advertising campaigns and help maximizing ad revenue

Analyze roots of underdeliveries make recommendations on how to insure delivery and better performance

Produce inventory reports/analyses showing inventory situation across multiple sites/domains/IP addresses, etc to help make decisions on how to optimize inventory usage

Job Requirements:

Must possess a BS/BA degree with a minimum of 4 years of internet business experience.

Campaign management & trafficking experience,

Excellent knowledge of Excel and other data manipulation tools

Must be comfortable with manipulating and analyzing large datasets, have analytical mind set and passion for numbers

Knowledge of ad serving technology – Dart strongly preferred.

Keen eye for detail

Strong teamwork skills.

Great interpersonal skills are required

Excellent written and oral communication skills.

Ability to work under pressure to meet tight deadlines.

This role is Boston and New York based with compensation packages between $70k and $120k commensurate with experience. Please contact Domenic Costagliola for more information:

Domenic Costagliola
ICONSTAFF

Work: 978-521-9190 x12
LinkedIn: http://www.linkedin.com/in/domcosta1
Facebook: http://www.facebook.com/people/Domenic-Costagliola/1009087869
Twitter: http://twitter.com/DomCosta1

– Manage day-to-day operational aspects of account and client interactions

– Develop strong, positive relationships with all client team members Campaign plan creation

– Create a detailed project plan based on interaction with client and team

– Revise plan when needed to accommodate changes in client/project direction

– Establish and manage project expectations with client, team members and other internal/external stakeholders Campaign implementation management

– Work effectively with the SEO and paid teams by managing and tracking their daily tasks, progress and deadlines

– Create specified PM-related project deliverables

– Participate in QA of non-PM related project deliverables

– Ensure hours and budgets are tracked and managed accordingly Campaign communications

– Effectively communicate and report on project milestones to the Director of Project Management, Account Directors and internal project teams

– Report monthly status and/or campaign performance to client — Present quarterly account progress to management team Skills/Experience Required:

– 3-5 years experience in account management in an internet environment

– BA/BS degree required; Marketing concentration a plus

– Strong attention to detail

– Ability to handle multiple clients in a deadline driven atmosphere — Strong presentation and negotiation skills

– Excellent writing and communication skills

– Proficiency with MS office tools

– Exposure to web analytics tools

This role is Boston and New York based with compensation packages between $70k and $120k commensurate with experience. Please contact Domenic Costagliola for more information:

Domenic Costagliola
ICONSTAFF

Work: 978-521-9190 x12
LinkedIn: http://www.linkedin.com/in/domcosta1
Facebook: http://www.facebook.com/people/Domenic-Costagliola/1009087869
Twitter: http://twitter.com/DomCosta1

Responsibilities

* Provide strategic and marketing guidance and leadership to client
* Support business development function during initiation of client relationships and then grow client relationships.
* Develop the account structure for new accounts including formation of the support team, development of specific roles and responsibilities within an account, and development of the contractual context for the account (MSA, account financial standard SOPs to ensure profitability, etc.).
* Work with clients to uncover business needs and objectives, craft appropriate strategies, and identify/implement products to help achieve client goals.
* Develop online marketing as an increasingly important element in client’s overall marketing mix.
* Develop and interpret analysis to support marketing recommendations
* Develop broad industry expertise while knowing clients’ business and generate new ideas to enhance client performance.
* Build trust, credibility, and client referrals while developing multi-tiered client relationships
* Effectively manage a team of three to five marketing account management professionals
* Build the firm’s culture within account team and through account team’s interaction with service’s groups
* Manage client revenues profitably
* Work with business development team to develop new client sales proposals.
* Balance client demands with participation in broader agency initiatives
* Translate overall company objectives and strategies into action across their respective accounts
* Review relevant Statements of Work for their accounts and developing pricing/discounting recommendations
* Lead delivery of all strategy and planning projects for their clients
* Provide business, financial and market analyses for client projects

Qualifications/Skills

* Bachelors degree required; advanced degree a plus (business or marketing discipline is strongly preferred)
* 7 years account management including 4 years experience within Interactive Marketing Agency or Consultancy whose core business is selling & delivering online marketing and direct/database driven marketing & analytical solutions to clients (ideally including experience within the e-mail and other online channels)
* Excellent communication skills (oral and written)
* Significant experience in, and understanding of, development and application of strategy, marketing communication planning, interactive design and consultation, creative development and execution, advertising, media planning, business analysis, and market research.
* An understanding of the use of databases, data mining, segmentation, CRM & web analytics for optimizing marketing programs.
* Excellent client management skills, especially as it relates to setting and managing client expectations
* Portfolio management and business process development experience
* Proven experience managing the profitability of a line of business or service group
* Proven ability to generate new business & increase incremental revenue from existing clients through solution selling
* Proven ability to derive and quantify ROI and financial impact of the services they provide their customer base, experience at solution development and innovation, and proven large account planning success
* Experience with large scale Fortune 1000 Enterprises – ideally extensive experience managing and growing highly decentralized F1000 customers
* Experience in developing, managing, leveraging, and mentoring Account Service professionals
* Excellent team building and leadership skills

This role is Boston and New York based with compensation packages between $70k and $120k commensurate with experience. Please contact Domenic Costagliola for more information:

Domenic Costagliola
ICONSTAFF

Work: 978-521-9190 x12
LinkedIn: http://www.linkedin.com/in/domcosta1
Facebook: http://www.facebook.com/people/Domenic-Costagliola/1009087869
Twitter: http://twitter.com/DomCosta1

TwitterJobSearch has launched, the first smart job search engine that actually extracts meaning from Twitter content. TwitterJobSearch creates a real-time global “online resource” for all jobs posted onto Twitter.

TwitterJobSearch uses relevancy algorithms developed by Workhound, the UK’s largest job search engine. The technology builds out into further social media channels and topics, providing semantic intelligence capabilities for social media platforms, business and consumers.

I did a search for “search engine optimization” on TwitterJobSearch, and found that there were 3164 SEO jobs posted right now on Twitter:

TwitterJobSearch looks at the content of every tweet in context to determine its intent and break out filterable data. Getting beyond the 140-character limit, the technology also looks at biography information and crawls destination URLs to find additional information. The real-time relevancy engine and algorithms determine whether the post was a feed, retweet or original message, what language was used, whether the tweeter has previously posted job vacancies and how words used categorize the content.

Also, there is a Buzz option that “frames” certain keywords on Twitter search in order to provide you with more relevent, timely results, showing you what’s buzzing right now:

Additional context is added wherever possible to ensure the tweet appears in search results if it is missing vital data such as location. As an example, “Sales director London job” on search.twitter.com brings back 4 results, while the same search on http://www.twitterjobsearch.com/ provides 6202 opportunities, while “Marketing manager New York job” provides 19 and 4122 respectively.

This initial launch means that anyone online can now access the wealth of job opportunities posted onto Twitter, regardless of whether they are a member. There were 26,090 unique English language vacancies posted onto Twitter over the last 7-day period, which equates to around 3% of live vacancies. TwitterJobSearch requires no registration and is free to use.

Check out TwitterJobSearch.

SEMPO, the Search Engine Marketing Professionals Organization, and Onward Search, a nationwide search engine marketing staffing company, has announced what they’re calling a “joint partnership” to promote programs that will increase the number of career opportunities in search engine marketing for job seekers seeking to enter the industry.

Through this joint partnership, SEMPO and Onward Search will “work together to develop initiatives to introduce search marketing as a career choice for new entrants to the industry as well as develop additional training and education opportunities for those professionals already in the workforce.”

After one year of full-time employment, Onward Search is going to give their employees $1200 in tuition reimbursement towards courses offered by the SEMPO Institute. Onward search will also provide full reimbursement for an SEMPO Individual membership. Also, SEMPO and Onward Search are partnering to develop “content modules, training programs, and other offerings around search marketing career development for new and experienced search marketers alike.”

Onward Search is the nation’s leading staffing provider of search marketing professionals and works with companies nationwide to supply the top talent within SEO, SEM, social media, and related specialties on a temporary, temp-to-perm, and permanent basis.

The SEMPO Institute is a non-profit, on-line career development organization, whose purpose is to educate and train professionals in the growing field of search engine marketing. Supported by SEMPO, SEMPO Institute’s courses are developed by experts in search marketing and then peer-reviewed for accuracy and best practices. Since its first course in January of 2007, SEMPO Institute has educated more than 1000 individuals in search marketing. SEMPO Institute’s courses are available to SEMPO members and the general public.

The 2008 Universe IDEAL(TM) Employer Survey says that undergrads’ desire to work for Google is growing. The survey also reports that the demand to work for Ernst & Young made a big jump over laster year. Job security and the work-life balance are reportedly top concerns.

Nearly one in five undergraduate students chose Google (17.1 percent this year) as their IDEAL(TM) Employer. Google’s popularity grew this year, 13 percent of undergraduate students chose it as IDEAL(TM) in 2007.

Walt Disney (who came in 13 percent this year) cam in second in the survey results. Apple Computer (10 percent) was third, and Ernst & Young jumped up eight positions since 2007 to be fourth. Ernst & Young edged out the U.S. Department of State (who came in at 9 percent). Goldman Sachs, Deloitte, Peace Corps, NASA, and PricewaterhouseCoopers completed the top 10 list.

For the 2008 survey, 43,313 students from 195 colleges and universities participated in the Undergraduate Edition of the Universum IDEAL(TM) Employer Survey. This was the largest survey of its kind in the United States.

In the survey, undergraduate college students answered questions about their career expectations like their top industries, their career goals, their communication preferences, their salary expectations, and their IDEAL(TM) employers.

According to the the UNIVERSUM Communications, “The career goals of undergraduate respondents directly reflect attitudes about work and current economic and social events. An overwhelming 64 percent of students feel that a work-life balance is the most important career goal, job security and stability (45 percent) came second. Third on the list is being dedicated to a cause or to feel they are serving a greater good (44 percent) followed by being competitively or intellectually challenged (39 percent), and to be a leader or manager of people (33 percent).”

UNIVERSUM Communications says that Working in an organization like the U.S Dept. of State allows undergraduate students to achieve top career goals like giving back to the community and their financial goals which is why government/public service remains the No. 1 industry. Healthcare came in second followed by accounting (public), education/teaching, and marketing/advertising.

This year, undergraduate students are expecting, on average, $50,640 one year after graduation, and $96,438 after five years.

MarketNet, a leading Internet Services Firm in the Dallas area, is looking for exceptional, career minded individuals to join our team. MarketNet provides web site design, Internet application development and on-line marketing services to a broad client base including Fortune 100 companies.

We are seeking a Search Engine Marketing Specialist who will be responsible for working with our clients to improve their organic search rankings and for managing their PPC (pay per click) campaigns. This position requires excellent verbal and written communication skills to effectively interface with clients and other members of the client team. The successful candidate will be able to write effective copy for search position results and be able to perform detailed analysis on client search positions.

Responsibilities:
- Implement, manage and optimize multiple clients’ PPC campaigns in Google, Yahoo, MSN and other 3rd tier engines
- Provide initial recommendations regarding budget, keywords and adgroups for new campaigns
- Manage budgets to maximize performance for each campaign
- Analyze keyword costs, ad copy, landing pages, cost per conversion, regional performance, contextual performance
- Provide recommendations to help achieve client objectives
Implement, manage and optimize multiple client’s SEO campaigns within the major engines
- Create metas, submit sites, implement sitemap protocol, evaluate site architecture, create actionable recommendations, monitor ranking
- Conduct competitive research on a regular basis, analyze competitive reports and report to team on trending/recommendations

- Drive ongoing development of efficiencies to support the search marketing team
- Continually research industry trends and best practices and apply findings to campaigns
- Prepare presentations to present to clients and/or potential clients to educate them regarding PPC and SEO and to present results

Qualifications:

- 2+ years prior experience handling search engine optimization and marketing for multiple industries.
- In depth understanding of how search engines work and a working knowledge of the techniques used to achieve high rankings.
- Knowledge of best practices to achieve maximum return on investment for PPC client listings
- Excellent verbal and written communication skills
- Ability to write effective marketing copy
- Experience using PPC Management and Web Analytic tools such as LiveStats, WebTrends and Click Tracks
- Ability to handle multiple client opportunities at a time
- Ability to proactively manage accounts and projects with minimal supervision
- Technical web experience in the areas of HTML, CSS and JavaScript is preferred

MarketNet offers competitive benefits such as matching retirement savings, health and dental insurance. For immediate and confidential consideration please submit your RESUME, and SALARY HISTORY. We regret that we are only able to respond to those selected for an interview. No phone calls or agencies, please.