MediaWhiz, Formerly Text Link Ads, Is Now Matomy SEO

MediaWhiz, formerly known as Text Link Ads, is now Matomy SEO. Back in 2006, Text Link Ads sold their business to MediaWhiz, and now it looks like it’s been sold once again to Matomy Media Group.

matomy seo text link ads mediawhiz

Subject: MediaWhiz SEO is Now Matomy SEO
To: Bill
From: Matomy SEO

Hi Bill,

As a MediaWhiz SEO publisher I wanted to update you on some exciting news. Today, we have officially joined the Matomy Media Group family (our parent company) and changed our name to Matomy SEO. What does this mean for you? First and foremost, we can now be found at a new URL: www.MatomySEO.com. Still the same great SEO and content marketing services that you’re used to but now under a new name and brand.

This change means that you’re now part of a larger family – the Matomy Media Group family. It’s comprised of some of the world’s leading publisher monetization and online advertising experts. And since you’re already part of our family – Matomy SEO – you will have access to these industry leading capabilities as you continue to seek new ways to generate revenue for your site. For example, you now have access to lead generation and affiliate marketing products, which you can learn more about here, or reply to me directly and I’ll get you in touch with a product expert.

?We’re excited that you’re part of this evolution of our company, and we appreciate your helping us continue to be a leader in the search marketing industry. If you would like to learn more, please feel free to contact me.

Thank you for being a valued Matomy SEO publisher.

Warm Regards,

Jane Lim
Publisher Relations Manager

Dallas Local Search Engine Optimization Expert Launches Argent Media

Chris Silver Smith, a local search engine optimization expert based in the Dallas/Fort Worth area, has launched Argent Media, a search marketing agency. Argent Media will focus on providing both short-term search engine optimization services such as basic website audits as well as ongoing consultation retainers.

Chris Silver Smith is no stranger to the local search engine optimization industry. He previously headed up the technology department for Verizon’s Superpages.com, one of the nation’s top internet yellow pages. While at Superpages.com, Chris established Superpages.com’s sophisticated local SEO structure — which still provides them with advantageous rankings on thousands of geography + industry keyword combinations.

After working at Superpages, Chris worked at two internationally renowned search engine marketing agencies, NetConcepts (which has been acquired by Covario), and KeyRelevance.

Chris currently has five patents pending. His work has been featured in several publications, and he regularly contributes articles to Natural Search Blog, Nodal Bits, and Search Engine Land (which is the leading online publication dealing with paid and natural search marketing). Chris is a regular speaker at a number of technology and marketing conferences, and he currently serves on the Board of Advisors for Universal Business Listing (UBL) and on Thomas-Reuters FindLaw’s SEO Advisory Board.

Argent Media provides search engine optimization consulting, particularly specialized in Local SEO, which focuses upon achieving higher rankings in local search results, such as in Google Place Search, Google Maps, Bing Maps, and Yahoo! Local.

www.ArgentMedia.com

SEOmoz to Rebrand Itself as Moz

SEOmoz, a search engine optimization company that provides some of the best SEO software tools on the planet, will rebrand itself “very soon” and will be known simply “Moz”. SEOmoz, led by Rand Fishkin, will soon drop the “SEO” (which stands for Search Engine Optimization) part of their name.

Presumably, this is in line with what I am seeing as a push towards the future of online and internet marketing: there is clear indication from both what I’m seeing in the website marketing industry as a push towards more “social” type of marketing–and by SEOmoz dropping the SEO part of their name, they are aligning themselves so that they can take on more “social” marketing.

Currently, as of this posting, if you go to Moz.com you’ll see their robot logo on the site, as shown below:

As you might be recall, SEOmoz recently purchased Moz.org and also now owns Moz.com. According to my sources that I personally cannot reveal right now, SEOmoz will move their site to Moz.com.

Along with rebranding the company from SEOmoz to Moz, the company are adding additional social marketing tools, such as their Social Analytics in their PRO web app.

Update: January 24, 2012:
It appears that I was correct. If you go to Moz.com you will notice that they have changed the graphic on the page, and now it shows “top secret” with the character leaving the door, as shown below:

Update: February 17, 2012
It seems as though my “wild speculation” back in September 2011 is finally proving to more fact than “wild speculation”. I can honestly attribute this to good old fashioned journalism and investigation.

Feel free to make comments over at Inbound.org.

Update May 23, 2013
Looks like my original prediction (well sort of) may be coming true. Can’t wait until the new Moz.com site launches.

Moz.com

Moz.com

Update May 29, 2013
Looks like my original prediction that SEOmoz would rebrand itself as Moz has come true.

SEOMoz is now Moz.

Didit Ranked 137th on Inc. Magazine’s 500 Fastest-Growing Private Companies List

Didit     2007 Inc 500

Didit, a full-service internet advertising and marketing company, has been ranked number 137 on Inc. Magazine’s 26th annual Inc. 500 list of fastest-growing companies in the United States. Didit is being lauded for having a three-year sales growth of 1,368.5 percent.

According to Didit, they recently completed “an ambitious re-branding to better reflect its growth and position within the industry”. Didit says that they provide “award-winning expertise in search engine marketing, auctioned media management and targeted online advertising.”

The 2007 Inc. 500 list from Inc. Magazine measures revenue growth of privately-held companies from 2003 through 2006. To qualify, companies must be based in the United States and privately held, independent companies. They cannot be subsidiaries or divisions of other companies as of December 31, 2006. Another requirement is that they have to have had at least $200,000 in annual revenue in 2003, and $2 million in 2006. Didit is one of only two search engine marketing companies ranked on this year’s list.

Complete information on this year’s Inc. 500, including company profiles and a list of the fastest-growing companies is available here. The list can be sorted by industry and by region.

Methodology of the Inc. 500 List

The 2007 Inc. 500 list measures revenue growth from 2003 through 2006. To qualify, companies had to be U.S.-based and privately held, independent — not subsidiaries or divisions of other companies — as of December 31, 2006, and have had at least $200,000 in revenue in 2003, and $2 million in 2006.

Founded in 1979 and acquired in 2005 by Mansueto Ventures, LLC., Inc. magazine (www.inc.com) is the only major business magazine dedicated exclusively to owners and managers of growing private companies that delivers real solutions for today’s innovative company builders. With a total paid circulation of 681,421, Inc. provides hands-on tools and market-tested strategies for managing people, finances, sales, marketing, and technology.

TravelCLICK Acquires Blue Square Studios

travelclick       blue square studios

TravelCLICK, a company that specializes in hotel internet marketing solutions, has acquired Blue Square Studios, a company that provides web design, production, and search engine optimization services to the hospitality industry. Terms of the deal have not been disclosed.

This latest acquisition will present an interesting opportunity for hoteliers, which combines the merchandising and distribution technology of the TravelCLICK central reservation system with the web services available from Blue Square Studios.

Blue Square Studios, a company based in Phoenix, Arizona, has what they call a “web presence management system”, the “Hospitality Toolkit(R)”. With TravelCLICK’s iHotelier Central Reservation System and search engine marketing solutions, including PPC ads and ROI reporting, TravelCLICK has the ability to deliver a search engine marketing platform to the hotel industry from a single provider.

Blue Square’s web browser-based Hospitality Toolkit 2.2 allows hotels to update their websites as often as they like. The toolkit manages and delivers rich media content and integrates software modules to support dining reservations, guest requests, restaurant menus, packages and specials, photo gallery, spa
treatments.

TravelCLICK is a provider of emarketing solutions that help hotels sell rooms and drive profitability. TravelCLICK helps hotels maximize asset ROI by combining innovative market analysis and industry best practices with technology to develop and implement high-return strategies. TravelCLICK offers a set of solutions that includes reservations and distribution management, market intelligence-based decision support, and marketing services. TravelCLICK is headquartered in the Chicago area, and has more than 12,000 customers in 140 countries.

Online Marketing Expert Lee Odden to Speak at Search Engine Strategies

Lee Odden, CEO of TopRankâ„¢, will speak at the Search Engine Strategies’ New York City event about how social bookmarking communities can drive traffic to your website. In the talk, he will highlight the business benefits of social bookmarking.

Search Engine Strategies is a leading search marketing industry event focused on delivering new strategies as well as practical information needed to grow any business through search engine and online marketing.

Bookmark and social sharing sites such as Del.icio.us, Furl, and Google Bookmarks are not only effective for organizing and sharing content, but can do so in a way that positively affects a web site’s search engine rankings. . Odden will help drill down on these type of communities plus look at the various social bookmarking tools.

As part of the social search track, Odden will:
- Introduce social bookmarking and the top bookmark web sites
- Demonstrate several bookmarking tools
- Explain how to implement social bookmarking buttons effectively

Odden will speak along side Todd Malicoat, Independent Search Engine Marketing Consultant, Neil Patel, co-founder of Advantage Consulting Services, and Michael Gray, the owner of Atlas Web Service.

Search Engine Strategies New York Overview:
- Organized by world-renowned search authority Danny Sullivan;
- Keynote by Steve Berkowitz, Windows Live Chief, Microsoft;
- Delivers real-time actionable information you need to grow your business through search engine marketing;
- Teaches the ins-and-outs of search engine marketing from top search experts and the search engines themselves;
- Provides a unique setting to network with fellow marketers and search engine industry professionals and discuss the trends in search engine marketing;
- Grants access to the world’s most comprehensive gathering of search engine marketing & optimization-related solutions providers and potential partners & affiliates.

The conference schedule and additional details can be found here.

Lee Odden is CEO and founder of TopRank Online Marketing and is a frequent speaker on the topics of blog marketing, social media and search engine optimization. Lee has written articles for Yahoo Publisher Network, The Business Journal and DM News. He’s also been quoted by The Economist, U.S. News & World Report and is editor of Online Marketing Blog.

TopRank has created several popular tools, including theRSS Button Maker and the Social Bookmarks Creator in use by over 50,000 blogs, to help companies market blogs and web sites using social media. TopRank has been recognized as a leading authority on blog marketing by market research firm Onalytica and has been recognized as a top SEO agency by topseos.com, Promotion World and Marketing Sherpa’s Guide to SEO firms.

TopSEOs Creates New Seals for Members

TopSEOs.com, a website that publishes monthly rankings of internet marketing firms in eleven categories, has created new seals for its members.

“Re-branding is no easy exercise. People think switching around a few design elements is sufficient. There’s much more to it. One look and you would know how much hard work has gone into creating these trendier new seals,” Bill Peden said during the release of five new logos by topseos.com for its members.

The seals for basic, gold, platinum, and official members, and even companies who have ranked with Topseos have all been redesigned and can be retrieved by clicking on the link within this sentence. Levels of logos correspond with the level of membership a firm enrolls for. Companies who have ranked with topseos can also download a new logo.

Leaders in the internet marketing industry do in fact vouch for the fact that a high level membership with topseos.com translates into a high level of credibility for the member company. And the biggest names in the industry vie for the higher level of memberships and its corollaries-more reliability, better reputation, and improved business. [Read more...]

Top 10 Mistakes Businesses Make Online

TruePresence, an internet marketing company headquartered in Baltimore, Maryland with fourteen “franchises” across the US, has come up with what they’re calling the “top 10 mistakes businesses make online”. It’s an interesting list, one that definitely covers most of the mistakes that companies make online.

I could probably come up with 100 mistakes that businesses make online, but starting with 10 of them is a good start. Here’s what TruePresence says are the top 10. Do you agree?

Here are the most common mistakes businesses make online, according to Joel Fisher, Vice President and Creative Director of national Internet marketing firm TruePresence.

10. Going with the Old “Slap Something Up There” Approach

Letting your 17-year-old computer whiz nephew build your site might save money in the short term, but the result is very unlikely to achieve any business goals. Think of it this way; if you wanted to build a house, would you let your nephew build it simply because he happens to own a nail gun?

There are numerous tools on the market that can be used to build websites, however leave the heavy lifting to a professional.

9. Companies Talk to Themselves Instead of Their Customers

Too many business sites are built from the inside out rather than from the outside-in. Every business needs to look at its website from the perspective of the customer or the potential employee, and talk to them, in their language. Cut down on industry jargon and talk about what you can do for the customer, not about yourself. You are not your target audience.

8. Failing to Optimize for Search

Everything about a business site — content, structure, links — should be built with search engine optimization in mind. If your site is invisible to search engines, it may as well have no content at all. With the help of web professionals, start by determining what keywords your audience is searching for, (which may include concepts beyond the obvious) and build content around them. Keep in mind that most people search for a business category, not a company name.

7. Cool for the Sake of Cool

In the rush to create a standout website, companies often make the mistake of loading it with bells and whistles that serve little purpose. Though they may look cool and seem impressive, in reality they only frustrate visitors with slow load times and poor navigation. With business sites, less is more.

6. “Latest News” Dates Back to the Clinton Administration

Stale content gives the impression of a stale business. If the customer arrives to see nothing’s been updated in a month, a year, or more, they may assume your company has been idle for the same amount of time. Fresh content, on the other hand, adds relevance and credibility. [Read more...]

iCrossing Acquires Spannerworks Search Engine Marketing Firm

I’d like to say “congratulations’ to all my friends at iCrossing, who just announced today that they’ve acquired the U.K.-based search engine marketing firm called Spannerworks. Now iCrossing will have locations in North America and Europe, and it allows them to establish a new international footprint for both companies.

According to the press release today, “Spannerworks, headquartered in Brighton, England, provides natural and paid search marketing services to a number of Fortune Global 500 companies, including BT, TUI, Standard Life Assurance, HBOS plc, and Zurich Financial Services. The Spannerworks brand will remain in place and will continue to be led by Arjo Ghosh, CEO of Spannerworks. Ghosh will report to Don Scales, president and COO, iCrossing.”

Spannerworks focuses primarily on natural search, social media, and search crises communications. Their clients include The Coca-Cola Company, LEGO and General Motors. [Read more...]