6 Speakers You Shouldn’t Miss at Pubcon Austin 2014

Pubcon Austin Conference

Tomorrow, Tuesday, January 28, the annual regional Pubcon Austin conference is being held at the AT&T Conference Center on the University of Texas campus. There are three session tracks covering the latest local social media and search-related research, and some awesome speakers with some great presentations. I’ll be presenting with Eric Enge on Social Signals and SEO, so make sure you don’t miss that one if you’re going to be attending the conference in Austin. [Read more...]

SEO Training: Strategies for Researching, Creating, and Promoting Quality Content

As a part of the ClickZ Academy Onsite Training Workshops held right before the Search Engine Strategies Conference in Chicago, I am teaching a 4 hour workshop on researching, creating, and promoting quality content. Here are the specific details of my training:

Strategies for Researching, Creating, and Promoting Quality Content
November 12, 2012, Chicago Illinois

Got content? Need more content for your website? Not only to comply with the latest search engine algorithm updates, the right quality content on your website is a must if you are going to attract the right visitors.

This four hour, hands-on training session, you will learn how to identify the right content topics for your website through keyword research and web analytics. Once you understand which content you need, we will discuss options for creating or hiring someone to create the content. You will then learn the proper way to promote that content to receive the maximum SEO benefits.

After attending, you will be able to:

– Understand why quality content on your website is essential to ranking well in the search engines and attracting the right visitors
– Identify quality content topics for your website based on keyword research and a review of your web analytics
– Perform competitive content research in order to identify content topics that are missing from the web and find out how much content you really need to compete
– Understand the types of content that every website should have, regardless of your industry
– Write an action plan for creating content for your website
– Understand how to promote your content properly in order to get it noticed

Here is what I’ll cover in these 4 hours, in depth:

Why Good Content is Essential to Good Search Engine Rankings
Good content is essential to obtain and maintain good search engine rankings. At the end of this session, you will understand why quality content on your web site is essential to ranking well in the search engines and attracting the right visitors.

Researching Content Topics, Keyword Research, and Web Analytics
Before you can start creating content for your web site, you need to research possible content topics, perform keyword research, and even study your own web analytics for content ideas. During this session, you will identify quality content topics for your web site based on keyword research and learn how to review your web analytics for content ideas.

Content and Competitive Research (Competitive Research for Content)
Regardless of your industry, there is content that can be written or created that isn’t on the web yet. In this session, you will learn how to perform competitive content research in order to identify content topics that are missing from the web and find out how much content you really need to compete in your industry.

Content Types (Types of Content)
Identifying Types of Content for Your web site

No matter what your industry, there are types of content that should be on every web site. At the end of this session, you will understand the types of content that every web site should have, regardless of your industry.

Developing a Content Strategy
Once you know the type of content you need for your web site, it’s time to put a plan into place to create that content. At the end of this session, you’ll be able to write an action plan for creating content for your web site.

Executing Your Content Strategy
Once you’ve created your content strategy, you need to execute that content strategy. In this session, you’ll learn how to decide if you should create the content yourself or outsource the content creation. You’ll also learn how to find the right people to create awesome content for your web site.

Promoting Content to Help Search Engine Rankings
Now that you have created the content, that content needs to be promoted on the web properly so it gets noticed. At the end of this session, you will understand how to promote your content properly in order to get it noticed both socially and by the search engines.

Who Should Attend?
Anyone who is responsible for your website’s content strategy or who works or manages search engine marketing at your agency or organization should attend this session. This includes:

– Marketing Directors
– Search Engine Marketing Managers
– Search Engine Optimization Specialists
– Content Creators
– Website Managers

This 4-hour training session is designed for those who are new to search engine marketing as well as advanced search engine marketers.

You can register for my training and the SES Conference here on the SES web site.

Internet Marketing Conference Comes to Dallas Texas

Pubcon, one of the world’s best internet marketing conferences, is coming to the Dallas, Texas this week (April 13 to 15, 2010). If you are within a few hours’ drive from the Dallas, Texas area and your company has a website then you will benefit from attending this internet marketing conference and trade show.

Discount Code
I have been given a discount code for the Dallas Pubcon conference:
Use code: rc-4002020 when registering for this internet marketing conference in Dallas.

When it comes to promoting your business online and marketing your business on the internet, you probably already know that not only must you be online, you have to use the latest tips and internet marketing techniques wisely. As such, you need the leading edge internet marketing tips and techniques, as well as the networking that comes along with conferences like this.

What is Pubcon?
Pubcon is the very best leading edge internet marketing education and networking you can get: all jam packed into over 90 sessions featuring 200 expert speakers. All on subjects related to internet marketing and marketing your business online, including Internet Marketing, Website Marketing, Search Engine Marketing, Search Engine Optimization, Social Media and Social Networking, and even Pay Per Click (PPC) advertising on Google AdWords and Yahoo! Search Marketing and Microsoft AdCenter. Pubcon is now in its 8th year, and was founded from the rich and very diverse base of Brett Tabke’s WebmasterWorld Forums.

Hear Me Speak
I will be speaking at the Pubcon conference here in the Dallas area on “2010 SEO“, a session devoted to what you need to know about getting a high ranking in the search engines. The focus is back on real Search Engine Optimization for 2010! The recession has kept budgets tight and there is no better way to drive traffic to a Web site than through FREE traffic from Search Engines. Find out the latest techniques for getting your site to rank organically in Google, Yahoo, and Bing.

Here are some more details about the conference:

Where: Dallas, Texas Richardson Civic Convention Center
Format: Four Track Educational Conference
Topics: Search, Web 2.0, Net Marketing, SEO/SEM, Affiliates, Domainers, Video, Multimedia : aka: Webmastery.
Levels: PubCon is scaled mainly from professional to expert experience levels (heavy content). We start where other conferences finish.

For more information, see www.Pubcon.com and the agenda page.

Integrated Marketing Summit Comes to St. Louis December 10

The Integrated Marketing Summit is bringing 30 of the United States’ leading experts to St. Louis, Missouri on December 10, 2009. Some of the topics include social media, sales and marketing lead management, search engine optimization, and integrated marketing.


Some of these well-known speakers include:

Jamie Turner, Director of Consumer Insight for direct response and interactive agency BKV, and Chief Content Officer for The 60 Second Marketer

Ekaterina Walter, Social Media Strategist, Intel Corporation and best practices expert

Mike Pranikoff, Director of New Media, PR Newswire, on the New World of Social PR

Bill Hunt, Board member of the Search Engine Marketing Professional Organization (SEMPO) and leading expert in Enterprise and International Search Engine Marketing Strategy

Jeff Klein of Oracle, on getting the most from CRM systems

The luncheon featured speaker is Steven Woods, national thought leader on lead generation and marketing automation technologies. Woods is CTO and co-founder of Eloqua and author of the Amazon.com best-seller, “Digital Body Language.”

Fifteen sessions and 2 keynotes will cover revenue-driving topics for marketers and sales professionals, including: demand generation; public relations and social media; brand experience and brand awareness; sales and marketing alignment and CRM; tracking return on marketing and sales investment; and integrated marketing solutions.

For a complete list of speakers and topics and to register, visit www.IntegratedMarketingSummit.com

The Integrated Marketing Summit (IMS) is premised on the core belief that the single most important role of marketing, like sales, is to drive revenue rapidly. The business of marketing is changing – reflected by the fact that customers and prospects now interact with products, services, brands and each other across an increasing number of channels. IMS was created to provide marketing and sales professionals with an event and a community for sharing the best practices, technologies and expertise they need to Drive Revenue Rapidly. Visit www.IntegratedMarketingSummit.com for details and registration information.

Jeffrey Pruitt of iCrossing to Keynote Baidu World Conference

Jeffrey Pruitt, iCrossing’s Executive Vice President of Corporate Partnerships, is set to deliver the keynote address at the Baidu World Conference in Beijing on June 5th. Pruitt’s presentation will be about the future of search marketing.

The Baidu World Conference is an annual event hosted by Baidu.com, Inc., the world’s largest Chinese language website. The Baidu World Conference brings international marketing experts, business leaders, economists and industry analysts together to discuss the changing trends in new media. 1500 people are expected to attend this year’s conference in Beijing, China. More information about the conference is here.

Jeffrey Pruitt joined iCrossing in 1999 and sits on the advisory councils of Google, Yahoo! and Microsoft. Additionally, he has served three terms on the Search Engine Marketing Professionals Organization (SEMPO), and is the current president and co-chair of the Development Committee. He also serves on the advisory board of the Yellow Page Association (YPA).

Electronic Retailer Magazine’s LiveEdit Lab Coming January 30; Search Engine Marketing Expert Dana Todd to Speak

LiveEdit Lab

Electronic Retailer Magazine is having their inaugural LiveEdit Lab on January 30, 2008. If you are lucky enough to attend, you will be able to interact with the speakers, panelists and editorial staff at a reception immediately following the conference. You’ll also be able to ask the experts questions.

Electronic Retailer Magazine LiveEdit Lab

Liquid Focus, a full-service e-commerce and interactive marketing agency based in Westport, Connecticut, is sponsoring this one-day event. The conference is being held at the Hotel Casa Del Mar in Santa Monica, California, from 9:00 am to 4:00 pm. The keynote address will be delivered by Jim Sterne, the premier authority on online marketing, an industry pioneer and a dynamic speaker. Other speakers include Dana Todd, Daniel Wright, Jeanniey Mullen, Marty Fahncke, Brigg Graff, Aaron Kahlow and Angus Glover Wilson. These speakers represent “some of the keenest minds in analytics, mobile commerce, social media, search engine marketing, online video and usability. Additional topic areas include e-mail marketing, behavioral targeting and customer relationship management”, according to Electronic Retailer Magazine

Liquid Focus

The LiveEdit Lab will actually deliver the editorial content of Electronic Retailer Magazine in a live forum.

Dana Todd

Electronic Retailer Magazine’s inaugural LiveEdit Lab will feature a presentation by Dana Todd, co-founder of SiteLab International and board member of SEMPO, the leading association serving search engine marketing professionals. Todd is one of the industry’s foremost experts on search engine marketing and renowned as a passionate and candid speaker.

Electronic Retailer Magazine is a monthly international business-to-business publication for e-tailers, brick-and-mortar retailers, and direct and traditional marketers looking to expand their advertising message through multichannel methods. With a print readership of more than 21,000 subscribers and an online readership of nearly 72,000, Electronic Retailer reaches c-level executives from around the globe. Electronic Retailer is published by the Electronic Retailing Association (ERA), a trade organization that represents the leaders of direct response–member companies that maximize revenues through electronic retailing on television, online, mobile and on radio.

To register or to get more information, contact Ruth Wheeler at (949) 459-0495 or at rwheeler@retailing.org. You can also go here.

Electronic Retailer Magazine is a monthly international business-to-business publication for e-tailers, brick-and-mortar retailers, and direct and traditional marketers looking to expand their advertising message through multichannel methods. With a print readership of more than 21,000 subscribers and an online readership of nearly 72,000, Electronic Retailer reaches c-level executives from around the globe. Electronic Retailer is published by the Electronic Retailing Association (ERA), a trade organization that represents the leaders of direct response–member companies that maximize revenues through electronic retailing on television, online, mobile and on radio.

Las Vegas Pubcon 2007 Wrapups and Shout Outs


Last week I spoke on two (yes, two) panels (at the same time) at the Pubcon conference held at the Las Vegas Convention Center in Las Vegas, Nevada. I would to thank Brett Tabke and Webmasterworld for putting on yet another great conference.

I’d like to thank Lawrence Coburn for moderating, and Chris Winfield and Liana Evans for doing a great job with the “Social Media and Search” panel. I’m sorry I had to cut it short, but I had to speak on another panel. If you missed this panel I’ll be adding some additional notes about social media and search this week.

I’d like to also thank Jake Baillie for moderating, and Todd Malicoat and Andy Hagans for putting on a great show on the “Link Baiting – 96 Different Strategies” panel. There were a few questions from the audience during Q&A and if you missed the social network I talked about during “Q and A” it was Skirt. I also will be adding some more info about linkbaiting this week, so stay tuned.

It is always great to see old friends and make some new ones and learn a bunch of new tips and tricks. Yes, there are still plenty of tricks out there.

One of the most interesting tips I learned that I cannot possibly repeat too many times: add pics to your blog.

Well, here are a few “shout outs” that might as well be considered “shameless plugs” for people who deserve a link:

Ash Nallawalla
Mark Ashworth
Matt Stoddart
Suresh Babu
Lee Odden
Michael Dorausch

There’s a lot of other people talking about Pubcon Las Vegas 2007, and here are a few other great posts you should check out:

Blogging Pubcon Las Vegas 2007
Pubcon 2007 Recap
Link Baiting – 96 Different Strategies: PubCon Las Vegas Dec 2007, Day 1
SEO Texas Holdem Poker Tournament Big Success

MarketNet to Hold Seminar Series on eBusiness Evolution

MarketNet has officially announced our new “seminar series” on eBusiness Evolution…and our first seminar on “Web 2.0″ will be held on April 19th, 2007, here in Dallas, Texas.

eBusiness is evolving rapidly, especially with the new advancements in social computing, social networking, and social bookmarking that result from advanced Web 2.0 capabilities that are now being added to web sites.

These new Web 2.0 changes are forcing business and corporations to rethink how their products and services are marketed now on the internet. To help educate Dallas/Fort Worth Area companies about Social Computing and Web 2.0 (as well as “business 2.0″, MarketNet is conducting a series of seminars that talk about the “eBusiness Evolution.”

The first part in this series will be held on April 19, 2007, entitled “Web 2.0″. It’s being co-sponsored by RedDot, The Open Text Web Solutions Group.

I recently talked to Jill Bach, MarketNet.com founder and one of the seminar presenters:

“We are in the midst of a paradigm shift in how businesses interface with their customers online. This is a crucial topic for many of our clients and we are hoping that this seminar will help them understand what buzz topics such as ‘Web 2.0′ and ‘Social Computing’ really mean for their business.”

If you’re interested in attending the first part of these webinars, the first one hour seminar on April 19th, 2007 will discuss:
- What are Web 2.0 and Social Computing?
- Why are they important to businesses?
- Innovative ways that businesses are already using these concepts.
- Developing an online strategy to change your business
- Security concerns in the quickly growing online marketing landscape.

The presenters for this seminar are Jill Bach and Matthew Brown. Jill founded MarketNet in 1994 and is one of the early pioneers in web site development. Jill’s vision and knowledge has lead MarketNet to create innovative ways to use web-based technology to make businesses more profitable. Matthew joined MarketNet in 2007 as Senior Director of e- Commerce. Matthew brings over 12 years experience in e-commerce, in both domestic and international markets, previously serving as Director of E- commerce at Fossil, Inc.

The event co-sponsor, RedDot, The Open Text Web Solutions Group is a leading provider of Web content management and delivery solutions. Known for legendary ease of use, RedDot Content Management and delivery solutions offer leading content management, targeted delivery of content, and acclaimed global site development.

The free seminar will be held on April 19, 2007 at the Hilton Dallas Lincoln Centre, 5410 LBJ Freeway, Dallas, Texas 75240. Check in and a Networking Breakfast will begin at 7:30. The presentation will begin at 8:15 am. For more information or to register for the seminar, check out our seminars page.

As a full-service interactive design and development firm, MarketNet is driven by an experienced team of strategists, designers, programmers, information architects, web developers and online marketing experts. As a client-centric company, it’s MarketNet’s philosophy to gain an in-depth understanding of their clients’ business, industry, and short- and long-term goals. With this collaborative approach, MarketNet is equipped with the knowledge that provides clients with effective solutions and creates long- lasting relationships. For more information about MarketNet, please check out the MarketNet site. [Read more...]

CMP Technology and O’Reilly Media Reveal Web 2.0 Expo Vendors

Web 2.0 Expo 2007 is coming soon. In fact, it’s scheduled for April 15 to April 18, 2007 at Moscone West in San Francisco.

According to the Web 2.0 Expo site, “Web 2.0 Expo is a new event that brings Web 2.0 to life and to your business. Are you a designer, developer, entrepreneur, operations manager, PM, business strategist or marketer–or all of the above–seeking to create and leverage the new web? Then come learn, network, share, and celebrate the Web 2.0 community.”

There’s three major keynote speakers scheduled, Jeffrey P. Bezos, Founder & CEO, Amazon.com, Eric Schmidt, Chairman of the Board of Directors, Google, Inc. & Novell, Inc., and Jeff Weiner, Executive Vice President, Network Division, Yahoo! Inc.. The “Conference Welcome” will be led by Tim O’Reilly, Founder and CEO, O’Reilly Media, Inc..

Other speakers include:
- John Battelle, Program Chair, Web 2.0 Conference; Chairman & Publisher, Federated Media Publishing
- Jay Adelson, CEO, Digg/Revision3
- Joe Kraus, Co-founder & CEO, JotSpot
- Mena Trott, President, Six Apart
- Kevin Lynch, Senior Vice President and Chief Software Architect, Adobe
- David Knight, Vice President, WebEx Connect
- Jay Bhatti, Co-founder, Spock.com

There is a host of other great speakers, and you can check out the big list here.

Web 2.0 Expo 2007 is in its first year and has already received overwhelming support from many of the industry leaders driving the future of the Web. The event will take place April 15-18, 2007 at Moscone West in San Francisco. Registration is now open at www.web2expo.com.

“Web 2.0 Expo provides exhibiting companies with an opportunity to showcase the most innovative web tools, technologies and services,” said Jennifer Pahlka, Web 2.0 Expo Program Chair. “The breadth of products and services being unveiled at the Expo provides a fantastic opportunity for the community to come to one place to stay current on the industry’s latest innovations.”

The list of Web 2.0 Expo exhibitors making news announcements or demonstrating their new products for the first time during the event is expected to grow as the event nears. It currently includes:

Curl: Curl(R), Inc. will be announcing its re-launch into North America with the release of the newest version of the Curl Rich Internet Application platform.

Bungee Labs: Bungeelabs.com, debuting at Web 2.0 Expo, is a 100% on-demand application development environment enabling developers to efficiently create and instantly deliver rich web applications. Bungeelabs.com automates web service integration, AJAX control programming, state management and deployment.

DeployGuard.com: DeployGuard.com will be presenting its validation service in detail and demonstrating how this service will make Web 2.0 applications more secure, reliable, and compliant.

Denodo: Denodo Technologies, a pioneer of enterprise data mashups, expands North American operations and receives “Cool Vendor” status for its innovative approach to integrating structured and unstructured data. [Read more...]