Bill Hartzer

Microsoft Office Live Adds Ask.com Sponsored Listings

    Microsoft and Ask.com have reached a deal to allow Microsoft Office Live customers to manage their Pay Per Click (PPC) campaigns on two of the top five search engines--with one service. Microsoft is adding the Ask Sponsored Listings to the Microsoft adManager Beta PPC search advertising service. Microsoft's adManager ...

Yahoo! Search Marketing Names Did-it a Certified Ambassador Agency

Did-it, a full-service online advertising and marketing services company, has been qualified as a Certified Ambassador Agency by Yahoo! Search Marketing. The Yahoo! Search Marketing Certified Ambassador tier is designed to meet the needs of higher-performing agencies, SEMs and other search marketing resellers who channel a considerable amount of their ...

E-Commerce Web Sites Continue to Dominate PPC Advertising

comScore has recently conducted a study on the relationship between paid search marketing (pay per click advertising) and retail e-commerce. The study, based on the March, 2007 comScore qSearch Marketer report, revealed that e-commerce web sites are the most frequent users of Pay Per Click (PPC) search engine marketing; each ...

SubmitNet Offers Marketing Tools Through ProStores

SubmitNet Inc., a company whose headquarters is in Portland, Oregon, and a company that provides customized technology-based platforms for Search Engine Optimization and Search Engine Marketing solutions, is going to offer marketing tools to small and medium-sized businesses through ProStores, which is an eBay company. Working through the ProStores Developer Network, ...

Salesforce.com and Google Announce Salesforce Group Edition featuring Google AdWords

      Google and Salesforce.com have formed what they’re calling a "strategic global alliance". They’ve partnered to offer a new product called Salesforce Group Edition featuring Google Adwords. This new product combines the power of Salesforce’s on-demand CRM (customer relationship management) applications with the power of the ...

Yahoo! Search Marketing Opens Up Access to APIs

Yahoo! has announced that they're opening up their Search Marketing APIs. They will have dedicated third-party partner services as well as free, open access to Yahoo!'s "Panama" advertising platform technology. Yahoo! expects that opening their Search Marketing APIs will drive further growth and innovation in digital advertising. The new program is ...

Viacom and Yahoo! Strike Search Marketing Deal

Viacom and Yahoo! have announced a multi-year partnership whereas Yahoo! Search Marketing will serve as the "exclusive provider" of all sponsored search and contextual advertising on all of Viacom's 33 broadband web sites--which includes MTV.com, VH1.com, Nickelodean.com, ComedyCentral.com, and BET.com. There is an additional potential for an expansion--to more than ...

Ingenio and Medio Combine Forces to Mobilize Pay Per Call

Ingenio and Medio are teaming up to "mobilize" Pay Per Call. They're going to extend the Ingenio Pay Per Call ad network and put "mobile consumers in direct touch with local advertisers". Ingenio will team up with Medio Systems to integrate Pay Per Call ad listings into the Medio MobileNow ...

Top Ten Pay Per Click Search Engines

PayPerClickSearchEngines.com has published their top ten list of PPC search engines. In other words, a list of what they're calling the best pay per click search engines. Here's the list of the top PPC search engines, along with comments from PayPerClickSearchEngines.com. I've also added a few comments about each one. Top Ten ...

Keys To Pay Per Click Management

By Guest Writer Keyur Parmar What is PPC? PPC stands for Pay Per Click. Effective pay per click management can be used to increase traffic, reduce cost per click and boost profit. A well managed pay per click campaign can, in fact, make the difference between profitability and loss. Pay per click advertising ...

March 10th 2010
Tags: Search Engine Marketing 2 Comments

Search Engine Optimization: Is Social Sharing the Next Link Building?

I just finished reading an interesting TechCrunch article about how Google has upgrade Google Reader, making it more visual. What's interesting to me, as a search engine optimization expert and online marketer, is not the fact that Google has upgrade Google Reader. It is, after all, pretty cool stuff. No ...
March 10th 2010
Tags: Internet Usage One Comment

comScore February 2010 Search Engine Rankings

Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. comScore, Inc. (NASDAQ: SCOR) , a leader in measuring the digital world, ...
March 9th 2010
Tags: Search Engines No Comments

CheapTweet Upgrades Its Social Deals Search Engine

CheapTweet.com, a major Twitter-based social deals search engine site, has launched CheapTweet Version 2, in celebration of indexing over 5 million deals online to offer users an better social shopping experience. CheapTweet's 2.0 rollout adds upgrades to its core search engine, voting mechanism, and a new look and feature called ...

Search Engine Optimization and Network Marketing: How to Get More Leads

I had an interesting conversation over the weekend with Marvin, who called me to discuss Network Marketing. Somehow we had become connected through Facebook or another social networking website and he thought that since we were tagged as being friends online he believed that that gave him permission to call ...

Search Engine Optimization: Why a Blog is Important

When talking to business owners about marketing their businesses on the internet, I often get asked about why I always recommend that their online marketing strategy, their search engine optimization efforts, include a blog. There are several reasons why I recommend adding a blog, and I would equate the importance ...

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