Bill Hartzer

E-Commerce Web Sites Continue to Dominate PPC Advertising

comScore has recently conducted a study on the relationship between paid search marketing (pay per click advertising) and retail e-commerce. The study, based on the March, 2007 comScore qSearch Marketer report, revealed that e-commerce web sites are the most frequent users of Pay Per Click (PPC) search engine marketing; each ...

SubmitNet Offers Marketing Tools Through ProStores

SubmitNet Inc., a company whose headquarters is in Portland, Oregon, and a company that provides customized technology-based platforms for Search Engine Optimization and Search Engine Marketing solutions, is going to offer marketing tools to small and medium-sized businesses through ProStores, which is an eBay company. Working through the ProStores Developer Network, ...

Salesforce.com and Google Announce Salesforce Group Edition featuring Google AdWords

      Google and Salesforce.com have formed what they’re calling a "strategic global alliance". They’ve partnered to offer a new product called Salesforce Group Edition featuring Google Adwords. This new product combines the power of Salesforce’s on-demand CRM (customer relationship management) applications with the power of the ...

Yahoo! Search Marketing Opens Up Access to APIs

Yahoo! has announced that they're opening up their Search Marketing APIs. They will have dedicated third-party partner services as well as free, open access to Yahoo!'s "Panama" advertising platform technology. Yahoo! expects that opening their Search Marketing APIs will drive further growth and innovation in digital advertising. The new program is ...

Viacom and Yahoo! Strike Search Marketing Deal

Viacom and Yahoo! have announced a multi-year partnership whereas Yahoo! Search Marketing will serve as the "exclusive provider" of all sponsored search and contextual advertising on all of Viacom's 33 broadband web sites--which includes MTV.com, VH1.com, Nickelodean.com, ComedyCentral.com, and BET.com. There is an additional potential for an expansion--to more than ...

Ingenio and Medio Combine Forces to Mobilize Pay Per Call

Ingenio and Medio are teaming up to "mobilize" Pay Per Call. They're going to extend the Ingenio Pay Per Call ad network and put "mobile consumers in direct touch with local advertisers". Ingenio will team up with Medio Systems to integrate Pay Per Call ad listings into the Medio MobileNow ...

Top Ten Pay Per Click Search Engines

PayPerClickSearchEngines.com has published their top ten list of PPC search engines. In other words, a list of what they're calling the best pay per click search engines. Here's the list of the top PPC search engines, along with comments from PayPerClickSearchEngines.com. I've also added a few comments about each one. Top Ten ...

Keys To Pay Per Click Management

By Guest Writer Keyur Parmar What is PPC? PPC stands for Pay Per Click. Effective pay per click management can be used to increase traffic, reduce cost per click and boost profit. A well managed pay per click campaign can, in fact, make the difference between profitability and loss. Pay per click advertising ...

Introduction to Pay Per Click Advertising

By Guest Writer Colin McNulty Search Google for "Software" and down the right hand side, you'll see links by websites who are paying Google to have their advert and site listed there on the first page of results. This is Pay Per Click Advertising and this is why Google now ...

Google AdWords Partners with MySpace

According to a report at SEM Clubhouse, Google's latest search network partner is MySpace. This means that if you are a Google AdWords customer, your ads will now appear on MySpace.com. If you go to the home page of MySpace.com you will see the ads show up. They also reportedly ...

Bill Hartzer is the head search engine marketing, social media marketing, and website marketing expert at Vizion Interactive, Dallas / Fort Worth Texas based interactive marketing firm that offers search engine optimization, pay per click, and other online marketing services. Do you need online marketing services? Let's talk!
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August 27th 2008
Tags: Ask.com, Search Engines 3 Comments

Ask.com Re-Launches AskKids.com Search Engine for Kids

Ask.com has re-launched their search engine for kids at www.AskKids.com. School is now back in session (at least it is for the kids here in Texas), so now is great time for kids to start using this new search engine. What's important for me, as a parent of an 8 year ...

6 Ways to Get Nearly Instant Links to your Web Site

It seems as though everyone wants something done quickly, or nearly instantly. We want success quickly. We want to be successful online and we want to get links to our web sites quickly. We want traffic to our web sites quickly. There are many reasons why you would want to get ...
August 13th 2008
Tags: Search Engine Marketing Jobs One Comment

SEMPO and Onward Search Partner to Increase Number of Search Engine Marketing Professionals

SEMPO, the Search Engine Marketing Professionals Organization, and Onward Search, a nationwide search engine marketing staffing company, has announced what they're calling a "joint partnership" to promote programs that will increase the number of career opportunities in search engine marketing for job seekers seeking to enter the industry. Through this joint ...

Paris Hilton Fires Back at John McCain; Stays At Top of Search Phrases

Paris Hilton fired back at John McCain in response to Presidential Candidate John McCain's recent television ad. John McCain's TV ad compared Senator Barack Obama to Paris Hilton and Britney Spears. Paris Hilton stayed atop the Lycos to(TM) Top Search Terms for the week ending August 2nd, 2008. Every week ...
July 30th 2008
Tags: Internet Research 10 Comments

iCrossing Says General Motors, Chrysler and Nissan Have Most Online Search Visibility

Global digital marketing agency iCrossing has announced their findings of their Vertical Visibility Index: Automotive. They're saying that Chrysler, General Motors (NYSE:GM) and Nissan are tops when it comes to online search visibility. The Vertical Visibility Index: Automotive is the first in their series of studies that analyzes the paid and ...

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