Shady Search Engine Optimization Firms Still Hurting SEO Industry

I am still amazed that shady search engine optimization firms are still relying on what I would call shady marketing techniques like sending UCE Spam (UCE stands for Unsolicited Commercial Email), trying to get more search engine optimization business. It is the companies like the ones detailed below that send emails like the one below that is truly hurting the search engine optimization industry as a whole.

If you receive an unsolicited email from company (or from ANYONE) claiming that they can help you rank better in the search engines, then I would delete the email and mark it as SPAM. And if you are so inclined, I would even complain to their ISP (Internet Service Provider) for sending out spam. If you don’t know how to find a website’s ISP, then you can do a WHOIS lookup and look at who owns the domain name. I would then look at the nameservers of the web host and send their web host an email.

Mike Stewart, a good friend of mine here who is based in the Dallas area, who runs a Small Business SEO firm, sent me the following email he received today from a company who did just what I am describing here. In fact, it makes it even more hilarious that they are using their spam techniques to drum up business–from another search engine optimization firm.

On Tue, Jan 18, 2011 at 10:21 AM, Chris B. wrote:


I was doing some competitive analysis for one of our Search Engine
Optimization clients and came across your site. I noticed that your
website ( is in a good position to rank competitively for “internet
marketing dallas”. Do you currently have an active SEO campaign
underway? I noticed that you are also doing some PPC advertising as well.

Let me give you a quick background about REDACTED, the company that I
work for. We are a performance based Search Engine Optimization company that
only charges our clients once we’ve achieved rankings for them. We offer
upfront pricing on our website, and have zero start up costs.

I’d love to tell you more about our company and what we can do for your
website when you get the chance. I can be reached at 877-726-XXXX x
7014, or if you’d like I can give you a call. Which numbers best for you?

Look forward to speaking with you soon…

SEO Specialist
*Direct:* (877) XXX-XXXX x7014
*Support:* (877) XXXX-XXX
*URL:* www. REDACTED .com
*Blog:* blog. REDACTED .com

To which my friend, from another Dallas SEO firm, Mike Stewart (from responded:

Are you serious or is this some sort of automated email?


Atleast you didn’t call and bug us on the phone like 29Prime!

Meat and potatoes vs the “concept” of ranking for the term… which I
understand completely fine.

What are you going to do for us Chris?

*Mike Stewart*
creator / Director of Search Marketing | 214-267-9553**
*”small business HIGH RANKINGS”

*Watch The smbSEO YouTube Overview Video
“Computers are incredibly fast, accurate and stupid; humans are incredibly slow, inaccurate and brilliant; together they are powerful beyond imagination.”

I am no way saying that this company is at all shady. I have never used their services, nor do I intend to use their search engine optimization services. But, I can tell you that I have been in the search engine optimization industry, have spoken on a regular basis at major search engine conferences worldwide, and have never heard of this company. However, I can tell you that sending out unsolicited commercial emails (AKA spam emails) is just a technique that is hurting the search engine optimization industry as a whole. I do not condone it, and do not recommend that emails like this ever be sent out–no matter what industry you are in.

Rae Hoffman-Dolan to Speak at DFWSEM in Dallas October 19th on Affiliate Marketing

Rae Hoffman-Dolan, CEO of Sugarrae SEO Consulting, who specializes in internet marketing; search engine optimization, viral marketing, affiliate marketing, site auditing, link building strategies and is an affiliate marketing superhero, will be the featured speaker at the next DFWSEM (Dallas Search Engine Marketing Association) meeting on October 19, 2011 in Dallas. I co-founded the Dallas Search Engine Marketing Association.

If you own a website and want to learn about how to monetize your website, then this is going to be the event for you. But even if you are on the other end of the equation, even if you sell products and services online you should attend this event, as well.

Website owners, as well as bloggers, should attend. You’ll learn how to make your website or blog more profitable–by learning the tips and techniques of attracting advertisers and joining affiliate programs–and working the “affiliate marketing” system in order to make more money from your blog or website.

If you are a business owner who sells products online, you’ll be able to learn why you should start and affiliate program, and how to attract affiliates like Rae Hoffman-Dolan to help you sell your products. You’ll learn the perspective from Rae Hoffman-Dolan, who has “been there done that” when it comes to affiliate marketing.

The event will be held at the Hyatt Regency North Dallas:
Hyatt Regency North Dallas/Richardson
701 East Campbell Road
Richardson, TX 75082

Join us on October 19th for “From ZERO to SIX FIGURES with Affiliate Marketing”. To RSVP for the event, you can go here.

Link Building Strategies for Search Engine Optimization in Dallas October 14

Attend the Link Building Strategies for SEO Event in Dallas Texas on October 14, 2009, where we talk about Black Hat versus White Hat Link Building
I have to admit, search engine optimization (SEO) is difficult. It is not an exact science, although some would like to tell you that it is. Not only do you have to have a great website that takes into account the “best practices” of search engine optimization, like Title Tags, Meta Tags, Heading Tags, Alt Tags, and making sure your “keywords” are mentioned on the page, you have to deal with the constant, proper link building. Promoting your website on other websites is sometimes a daunting task, even when you think you are in a non-competitive industry.


To get noticed by the search engines and to get noticed by the search engines, you need to concentrate on getting links that other people will notice. But what makes link building difficult is that there are actually links that can hurt your search engine rankings. There are links and link building (and content building for the purpose of getting or “making” links) that can be considered “white hat” and then there’s the “black hat” type of links or those people who only concentrate on one type or another type of link.

Do you know the difference between a “white hat” link and a “black hat” link? What about a “grey hat” link? Does it matter? Yes.

On October 14, 2009, I will be speaking (as part of a panel of other great speakers) to the Dallas Fort Worth Search Engine Marketing Association (a trade group that I help found) about link building, the part of search engine optimization that can be pretty controversial at times.

Building quality links is an important part of any search engine optimization (SEO) effort. On October 14, 2009 at 6:30 p.m. the DFW Search Engine Marketing Association will be hosting a panel discussion on link building titled “White Hat/Black Hat Link Building – You Decide”. To purchase tickets online go to

Whether you’re a “white hat”, a “black hat”, or just someone who would like to find out about marketing your business online in the “proper, acceptable” way, you might want to attend this event on October 14, 2009.

A link building campaign is a necessary step in the overall success of your website. You can put up a website, have great web design, and have great content; but without other websites linking to your website no one will know about it. Furthermore, the search engines rely on links in order to find new websites and new web pages. A proper linking campaign will not only increase your website’s online visibility and traffic, it will allow the search engines to find your site and help your website get indexed.

Google to Close Dallas Texas Office

Update: April 11, 2012
Google has decided to come back to the Dallas area and open up an office in Frisco, Texas (north of Dallas). Chris has more info.

Perhaps it is a sign of the times, but Google is closing their Dallas, Texas location, as well as their Denver, Colorado location. These were primarily sales offices to support their Google AdWords programs.

As one of the founders of the Dallas Search Engine Marketing Association, I have to say that I am very surprised by this move by Google. I honestly can say that I personally believe that Google could have done a better job at selling their PPC products to businesses here in the Dallas Fort Worth area. The DFW market is one of the largest markets in the USA, not to mention the fact that lots of corporations make their headquarters here in Dallas. In fact, AT&T recently announced that they are moving their headquarters out of San Antonio to Dallas.

“Bottom line, North Texas is a great place to do search engine marketing. We believe it’s the best place in the country to do search marketing,” said Tony Wright, Vice-President and spokesman for DFWSEM. “According to our internal survey at DFWSEM, our members represent more than $100 million spent annually in search engine advertising, and much of that money goes to Google. And while our membership is large, it’s only a fraction of the actual amount being spent or allocated from the Dallas/Fort Worth area. I just don’t think the guys in Mountain View have ever been to Dallas and don’t know what they are missing.”

We first had word of Google closing its Dallas Texas office on the Google Blogoscoped blog.

Google closing Dallas office

In order to show our appreciation, all current Google members are invited to attend the DFWSEM’s quarterly meeting on July 16 at the Renaissance Hotel in Richardson, Texas for a night of networking and education. There will be many search engine marketers present that are sure to have opportunities for those Googlers that choose to stay in Dallas.

For more information, take a look at the official press release.

Here are some other sites mentioning the closing of Google Dallas office:
Dallas/Fort Worth Search Engine Marketing Association Questions Closing of Google…

Google closing Dallas, Denver office

Google closing Dallas, Denver office

Google closing Dallas office.

Dallas Fort Worth Search Engine Marketing Association Ranks Top Organic Search Engine Optimization Indicators

Dallas Fort Worth Search Engine Marketing Association

On Monday night, January 21st, 2008 you need to be in Dallas at the Richardson Rennaissance Hotel if you’re looking for organic search engine optimization help. The Dallas/Fort Worth Search Engine Marketing Association (the association I founded) will present the findings–and experts will answer your questions–during the meeting.

Dallas is home to some of the world’s leading search engine optimization experts, and on Monday, you have the chance to come and here their opinions on what factors are the most important as far as natural search engine optimization is concerned.

On Monday, January 21, search engine marketing experts from the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM) will present “Top Natural Search Engine Optimization Indicators By Importance.”

The board of DFWSEM has compiled and ranked the most important factors involved in search engine optimization and will present them in an open forum that is likely to initiate lively discussion. After the event, a full listing of the findings will be posted at

The networking event starts at 6:00 PM, and the speakers will begin at 6:30 PM, ending at approximately 8:30 PM. The event is open to all DFWSEM members and non-members, including marketing professionals and the general public. The event is free for existing members, and $20 for non-members.

Meeting location

The Renaissance Dallas-Richardson Hotel is located at 900 East Lookout Drive, Richardson, Texas 75081. The hotel is in the Richardson Telecom Corridor, on the east side of 75 Central Expressway, approximately one mile south of George Bush Tollway. The hotel phone is 972-367-2000.

About the DFW Search Engine Marketing Association (DFWSEM)

The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets once a month at various locations throughout the Dallas/Fort Worth Metroplex area, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies. Initially founded in 2003, DFWSEM is the oldest and longest running local search engine marketing group/meetup in the country. Member agencies include DexterityMedia, Vizion Interactive, iCrossing, Range Online Media, Key Relevance, MarketNet, AffGoo, Creative Support, Did-it, SearchDex, WrightIMC and Bridgepose.

Past presenters to the DFWSEM Association include Google, MSN, Verizon, ClickTracks, MIVA,, The Dallas Morning News, Dan Thies, AffGoo, Stephen Malouf, WebTrends, Catherine Seda / Seda Communications, Shari Thurow / Grantastic Designs, Vizion Interactive,, ClickAssurance, iMediaConnection, and many others. The DFW SEM Association welcomes requests to speak to the group at

Joining DFWSEM
Corporate memberships are $175 for the first year and include three seats to monthly DFWSEM meetings, and individual DFWSEM memberships are $75 for the first year. Additional seats for a Corporate membership are $50/year. Checks,MasterCard, Visa, Amex, and checks are all accepted. For more information, visit

The DFWSEM Association also maintains a blog to keep members and non-members informed of upcoming events. Visit for more information.

Sponsoring DFWSEM
DFWSEM Association members cumulatively represent over $90,000,000 in annual search engine ad spend, and sponsorship is a great way to get your message in front of this group of decision makers and key influencers. To find out how to sponsor a monthly meeting or other opportunity, contact Mark Jackson at

DFWSEM Association 2006/2007 board of directors
President, Rob Garner, iCrossing; Vice President, Tony Wright, Dexterity Media; Chairperson, Christine Churchill, KeyRelevance; Vice Chairman, Web, Bill Hartzer, MarketNet; Secretary, Jeff Martin,; Treasurer, John Cole; Vice Chairman, Mark Jackson, Vizion Interactive; Vice Chairman, Dan Sturdivant, Creative Support; Vice Chairman, John Bagwell, Bagwell Marketing

DFWSEM Public Speakers
Many members of DFWSEM are actively speaking at various interactive marketing conferences, including SMX, Search Engine Strategies, ad:tech, and WebmasterWorld, among many others. If you are looking for someone to speak about search engine marketing related topics, or would like to interview a member, feel free to contact the group for more information at 214.459.3241.

February 2007 Dallas Fort Worth Search Engine Marketing Association Meeting

The next Dallas/Fort Worth Search Engine Marketing Association DFWSEM meeting will be held on Monday, February 18, at the Renaissance Hotel in Richardson. This will be an open networking and informational event that will follow up on sessions from Search Engine Watch Live in Dallas. Time is from 6:30 PM to 8 PM.

I’d like to personally invite you to come and network with most of the speakers you heard and the Search Engine Watch Live event last month. This event will be free to the public (no charge for non-members) so be sure to invite all of your friends.

Meeting Place: Renaissance Dallas-Richardson Hotel located at 900 East Lookout Drive, Richardson, Texas 75081.

The hotel is in the Richardson Telecom Corridor, on the east side of 75 Central Expressway, approximately one mile south of George Bush Tollway. Symphony Room. Hotel Phone: 972-367-2000 .

Tony Wright is also talking about the next DFWSEM meeting, which will be held on Monday night.